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Why chiropractors need multi-channel advertising
Digital marketing for chiropractors has evolved significantly. Today, effective advertising goes beyond merely placing an ad in the local newspaper or purchasing airtime on the radio. Successful modern advertising for chiropractic practices requires a presence across multiple channels.
Strategic chiropractic practice marketing is about maintaining a visible presence wherever your potential patients spend their time online. Multi-channel advertising can help you achieve this goal.
Engage with prospective patients at every stage of the marketing funnel, transform leads into patients and capture market share with multi-channel advertising.
7 benefits of multi-channel advertising for chiropractors
1. Drive high-quality leads
With multi-channel advertising, you can connect with people in your area actively seeking the chiropractic services you offer. By advertising on multiple channels, you can reach leads at different stages of the buyer's journey, from awareness (top of the funnel) to decision (bottom of the funnel).
2. Increase your visibility
From Facebook and Instagram to Google and Bing, there are many different platforms where your prospective patients are spending their time online. Multi-channel advertising enables you to engage with your target audience where they are most active, increasing your visibility where it matters most.
3. Get found
High-quality leads are those individuals in your area who are searching Google or Bing for the chiropractic services you offer. This means they are likely to convert. Multi-channel advertising can help increase your visibility in search results, ensuring that you are discovered by these valuable chiropractic leads.
4. Capture market share
Expand your reach and capture market share from your competitors with multi-channel advertising for chiropractors. By advertising on multiple channels, you can connect with leads that your competitors may be missing, grow your chiropractic practice and boost your bottom line.
5. Target the right audience
Multi-channel advertising allows you to target your ads to a specific audience, such as people in your area interested in chiropractic services or those who have visited your website previously. This strategy places you in front of your target audience, increasing the likelihood of converting them into patients.
6. Stay top of mind
Remaining top of mind with prospective patients is crucial, ensuring that your chiropractic practice is the first they consider when seeking care. Multi-channel advertising facilitates this by consistently putting your practice in front of your target audience at every stage of the marketing funnel.
7. Monitor and maximize your performance
With multi-channel advertising, you can track your performance and optimize your campaigns for the best results. By monitoring which channels perform well, you can adjust your budget accordingly. This approach helps you maximize the effectiveness of your multi-channel advertising campaigns and grow your chiropractic practice.
The best digital advertising campaigns for chiropractors
One highly effective method for local advertising is using Google Local Services Ads (LSA). These ads enable you to prominently display your chiropractic practice at the top of Google search results, specifically targeting individuals in your area searching for chiropractic services. Plus, Google LSA works on a pay-per-lead basis, so you only pay for leads that convert.
Search and maps advertising
Search advertising places your chiropractic practice's ads at the top of search results on popular search engines, like Google and Bing. This approach helps you reach people already interested in and actively searching for chiropractic services in your area. That means they’re highly likely to convert.
Retargeting allows you to display your chiropractic practice's ads to individuals who have visited your website or interacted with your brand online in the past. By staying top of mind with prospective patients, retargeting increases the chances that they'll choose your practice when booking an appointment.
Social media advertising
Social media advertising enables you to place your chiropractic practice's ads on popular platforms, such as Facebook, Instagram and other popular platforms. Target your ads to people in your area interested in chiropractic services or those who have previously visited your website to maximize your impact.
Promote your chiropractic practice's ads on various websites across the internet through display advertising. Engage with individuals potentially interested in your services wherever they spend their time online. Display advertising helps expand your reach and increase brand recognition for your practice.
Digital TV advertising
As more people stream television on devices, like Roku and Apple TV, it's essential to engage them where they're watching. Digital TV advertising, also known as OTT (over-the-top) ads, allows you to do so. Best of all, OTT ads can be targeted, ensuring the right people see your ads.
Digital radio advertising
Digital radio advertising enables you to reach listeners in their cars, homes or wherever they tune into digital radio. If you aim to increase brand awareness and connect with more potential patients, digital radio advertising is an excellent choice.
Use digital billboards to showcase your chiropractic practice to drivers in your area on their way to work, the grocery store or anywhere else. Digital billboards allow you to reach a large segment of your target market, enhance brand awareness and remain top of mind with prospective patients.
Multi-channel advertising tips for chiropractors
Define your audience
The first step in creating a successful multi-channel advertising campaign is defining your target audience. Who are you trying to reach with your ads? What are their interests and demographics? Once you have a solid understanding of your target audience, you can start crafting ads that resonate with them.
Set your goals
Next, establish your campaign goals. What do you aim to achieve with your ads? Are you looking to increase brand awareness? Drive traffic to your website? Attract more chiropractic patients? With a clear goal in mind, you can develop an advertising strategy more likely to yield the desired results.
Use targeting to get in front of the right people
Don’t waste your advertising budget on the wrong leads. Multi-channel advertising for chiropractors allows for precise targeting, ensuring your ads reach the right audience. Utilize demographic and geographic targeting to connect with individuals more likely to be interested in your chiropractic services.
Budget for success
Allocate an appropriate budget for your chiropractic practice’s multi-channel advertising campaign. Ensure you have enough funds to run ads on all desired channels and maintain your campaign for an adequate duration. If you give up too soon, you may end up calling it quits before your campaign has time to start driving real results.
Maximize your visibility across the most popular channels
Not all advertising channels are equally effective for chiropractors. Channels, like Facebook, Google and Instagram, may generate better results for your chiropractic practice. Focus on maximizing visibility on the most suitable channels. To do this, get to know your audience and where they spend their time online.
Build exact-match landing pages
It’s a mistake to link ads to your homepage. Instead, when potential leads click on your ad, direct them to a relevant landing page on your chiropractor website with a message that closely matches the ad content. This strategy improves conversion rates and encourages leads to take action.
Bid on branded keywords
Bidding on branded keywords, such as your chiropractic practice's name, helps your ads reach people familiar with your brand. Those who already know your practice are more likely to convert into patients. By bidding on branded keywords, you can prevent competitors from capturing the attention of potential patients searching specifically for your practice.
Measure your results
Track your campaign's performance to determine what works and what doesn't. Identify which channels drive the most leads and patients, which ads perform best and which keywords receive the most clicks. By measuring results, you can optimize your campaign and make the most of your advertising budget.
Work with a dedicated Ad Specialist
Finally, consider working with a dedicated Ad Specialist from Marketing 360® to maximize your multi-channel advertising campaign's success. Working with an Ad Specialist with expertise in chiropractic advertising can help you create and manage an effective campaign, optimizing your results.
Multi-channel advertising FAQs for chiropractors
What is multi-channel advertising?
Multi-channel advertising is a type of advertising that employs multiple channels to reach potential chiropractic patients. By utilizing multiple channels, you can significantly increase visibility and brand recognition, reach a broader audience, capture market share, drive leads and more.
What are the best advertising channels for chiropractors?
Various channels can be used to advertise your chiropractic practice, but some of the most effective ones include Facebook, Google, Instagram and YouTube. While these are great general options, the best channels will depend on your specific patient base and where they spend their time online.
How much should you budget for multi-channel advertising?
The amount you should allocate for your multi-channel advertising campaign depends on factors, like your goals, target audience and desired advertising channels. It's essential to budget enough to sustain your campaign over an extended period to evaluate what really works and what doesn't.
How do you know if multi-channel advertising is working for your chiropractic practice?
The best way to determine if multi-channel advertising is effective for your chiropractic practice is by measuring your results on a regular basis. Track your chiropractic leads, conversions and patient acquisitions to identify which channels are driving the most business for your chiropractic practice.