Chiropractor Website Design
#1 Marketing Platform® for Chiropractors
Success starts with a better chiropractic website
Turn more visitors into patients with a modern chiropractic website that looks great on all devices — you deserve a chiropractic website that drives results.
Why having a convertible chiropractic website is important
When someone has a backache or is in need of a spinal adjustment, their search for a local chiropractor often starts online. While having a chiropractic website won’t guarantee that you’ll get in front of them, it’s a critical first step.
Your website is your chiropractic practice’s home online. It’s where prospective patients will go to learn more about your team, chiropractic care, payment options and more. And, it’s also your most important marketing asset.
Having just any chiropractic website won’t do. For your practice to win in the market today, you need a highly convertible chiropractic website that will make you stand apart from your competitors.
Must-have chiropractic website features
A clean, simple aesthetic
More often than not, prospective patients will visit your chiropractic website before scheduling an appointment — even if they hear about your practice from a friend. It needs to make the right first impression. That means that you need to choose a chiropractic website with a clean, simple aesthetic that’s not busy or cluttered.
Easy-to-use website navigation
Not many people peruse chiropractic websites for fun. Whether they want to know more about your background, chiropractor services or payment options, most people who visit your website have a specific purpose in mind. Make it easy for your visitors to find what they need by choosing an easy-to-use website navigation system.
A mobile-friendly design
Most of today’s internet traffic comes from mobile devices. If your chiropractic website isn’t equipped to provide an adequate user experience for mobile users, you’re going to lose prospective patients. To build a convertible website for your chiropractic website, you need to choose a responsive, mobile-friendly web design.
Fast page speed
Most internet users are used to near-immediate page load speeds and aren’t accustomed to waiting around. If your web pages take too long to load, your visitors are going to click the back button. Prioritize fast web page speed when building your chiropractic website by choosing the right web host provider, optimizing your images and more.
Professional photos and videos
Your website visitors will decide within a few seconds whether to stick around or not. Since visual elements are the first things your visitors will see on your chiropractic website, it’s important to get them right. Instead of relying on cheesy stock images and footage, choose high-quality photos and videos of your real team and practice.
Entrusting a chiropractor with pain management and other health care needs is a big deal for many people. Luckily, you can start building trust with prospective patients right on your chiropractic website. To do this, include key trust indicators in your web design, like reviews, testimonials, trust badges and reviews widgets.
Not everyone wants to call to schedule an appointment. Give your website visitors an alternative option by including contact forms throughout your website. To make your contact forms more convertible, keep them simple and only ask for information you really need, like the patient’s name and phone number.
Web pages to include in your chiropractic website
As the first web page most people will come to when they visit your chiropractic website, your homepage is arguably the most important page. You need to make sure that you get it right. Your homepage should have eye-catching visual elements, well-written content that highlights who you are and what sets you apart from other chiropractors and clear CTAs.
Most of your website visitors will want to know more about your practice and team before they schedule an appointment. Your About Us page is the perfect place to share your story — who you are, your education and background, what your mission is, etc. This can help you build trust and demonstrate your expertise.
From headaches to back pain, people turn to chiropractors for many reasons. Often, website visitors want to know whether or not you can provide the care they need. Your Chiropractic Services page gives you a chance to inform your visitors about your services. You should also consider creating individual pages for each service, which allows you to go into more detail.
Not all chiropractic care is made equal, and before a patient will trust you with their care, they need to know that you’re the right chiropractor for their needs. Sharing your best chiropractic reviews from your happy patients is a great way to build trust on your website and win over new patients. Just make sure you get permission from your patients.
From cash, checks and credit cards to insurance, there are many ways prospective patients may want to pay for their chiropractic care. But, not all chiropractic practices accept every payment method. Let your visitors know what to expect by listing your payment methods and policy on a dedicated page of your website.
When should I go to the chiropractor? Is chiropractic care safe? How do you know if your body is out of alignment? These are just a few common questions about chiropractic care that you may hear from your patients. With an FAQs page, you can answer your visitors’ questions and demonstrate your knowledge.
When a website visitor is ready to schedule an appointment for chiropractic care, it’s important to make it as easy as possible for them. In addition to making your contact information visible on every page of your website, it’s also a good idea to have a Contact page. This page should have your contact information as well as a simple contact form.
Publishing blogs on your chiropractic website on a regular basis is beneficial in many different ways. For one, blogging can help you rank higher on search engines for relevant searches. Blogging also helps you educate and inform your readers, demonstrate your expertise, build trust with visitors and more.
6 ways to drive traffic to your chiropractic website
1. Content marketing
People searching for chiropractic care often start on a search engine, like Google or Bing. Since most people don’t look past the first few search results, you need to make sure you outrank your competitors. Chiropractor SEO and content marketing can help you rank higher on search engines and drive organic traffic to your website.
2. Multi-channel advertising
Most chiropractors are practicing in competitive areas where patients have plenty of options to choose from. To win patients, capture market share from their competitors and drive traffic to their website, chiropractors need to build visibility wherever their prospective patients are spending their time online. Multi-channel advertising across popular channels, like Facebook, YouTube and Google, can help you do just that.
3. Social media management
Facebook, Instagram and other social media platforms are where most of your prospective patients are spending their time online. What’s more, is that many people use social media to find new brands and local businesses, like chiropractic practices. Social media management can help chiropractors connect with their community and drive website traffic.
4. Email marketing
Email marketing is something every chiropractor should be taking advantage of. It’s a great way to stay in touch with your patients and keep them up to date about what’s going on in your practice. And, when you include links back to your chiropractic website in your emails, it’s also a great way to drive traffic to your website.
5. Reputation management
People need to be able to trust you before they’ll schedule an appointment for chiropractic care. And, many people will make it a point to read your reviews before even visiting your website. Taking a proactive approach to reputation management can help you get more five-star reviews and build a strong reputation.
6. Listings management
From Top Rated Local® to Yelp, there are many places people may go to look for a chiropractor. Listings management is the process of claiming and optimizing your listings across all relevant local websites, directories and apps. This ensures that your business information, including your chiropractic website, is consistent and accurate across listings.
Chiropractic website design FAQs
Why do you need a chiropractic website?
Whether someone hears about your chiropractic practice from Facebook, Google or a personal recommendation, chances are, they’re going to want to visit your website before scheduling an appointment. The right chiropractic web design can be a lead-generation powerhouse for your practice, and it’s your most valuable marketing asset.
How do you build a chiropractic website?
Chiropractors have two main options when it comes to building a website. You can build your own with the Marketing 360® Websites app. A library of customizable chiropractic website design templates and an intuitive drag-and-drop editor make it easy to build a website. Or, you could work with a talented Designer who can bring your vision to life.
What should a chiropractic website have?
Every chiropractic practice is different, and every chiropractic website should be different, too. However, all chiropractic websites need to be mobile-friendly, fast, easy to navigate and user-friendly. You should also make sure to include web pages your visitors will be looking for, like Chiropractic Services and Payment Methods.
How do you increase chiropractic website conversions?
There are many things you can do to increase the conversion rate of your chiropractic website. First, build trust with potential patients by including reviews, testimonials and other trust indicators on your website. Second, include clear CTAs that tell your visitors what to do next. Finally, make it easy for visitors to convert with simple contact forms.