Moving Company Marketing
#1 Marketing Platform® for Moving Companies
Modern marketing to grow your moving company
Moving company marketing to grow your business
There are thousands of moving companies operating in the US, many of them competing for the same group of customers. To succeed, moving companies not only need to build a visible presence where their customers are looking, but also to stand out from their competition.
Whether you do local or long-distance moves, residential or commercial, you need to be able to outshine your competition and get noticed if you’re going to attract new moving leads and customers. That’s where moving company marketing comes in.
Moving company marketing helps to underscore what makes your business unique and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers specifically looking for the moving services you provide — in the right place and at the right time.
5 reasons to use a moving company marketing platform
- 1. Everything you need in one place: These days, there are many places online where people may go to look for moving services. Building a presence for your moving company that stands out on all of the relevant channels at once requires multiple marketing tools and strategies. With the Marketing 360® mover marketing platform, moving companies get everything they need in one place.
- 2. Streamline your marketing: Modern moving companies should be using multiple marketing strategies to grow their business, from social media management and content marketing to paid advertising. The Marketing 360® moving company marketing platform allows you to streamline your efforts across all of your marketing channels.
- 3. Save time: Effective moving company marketing can take time, especially when you’re growing your business using multiple marketing channels. With an all-in-one moving company marketing platform, you get all the tools you need to grow your business from one place, saving you time and freeing up your schedule.
- 4. Save money: There are marketing tools that can help you schedule social media posts, launch multi-channel ads, manage your reputation, send out automated email campaigns and more. But, paying for these marketing tools one by one can add up, fast. With Marketing 360®’s moving company marketing platform, you get everything you need at one low price.
- 5. Monitor and maximize your performance: Are your best moving leads coming from social media or Google Local Service Ads? What kind of impact did the new web pages have on your organic visibility? With the Marketing 360® moving company marketing platform, you can answer these questions and many more, making it easy to monitor and maximize your performance.
Must-have marketing channels for moving companies
SEO and content
SEO and content marketing
People often start their search for moving services on a search engine, like Google or Bing. Since most people don’t look past the first few search results — let alone the first page — your ability to get in front of these high-quality mover leads depends on your organic visibility. Moving company SEO (search engine optimization) and content marketing can help.
Email and text
Email and text message marketing
Whether someone is moving down the street or across the country, hiring a moving company is a big deal, and it can take time to make the final decision. With email and text message marketing, you can stay top of mind with your best moving company leads throughout every stage of the sales funnel, from the initial awareness to the final commitment.
Social media marketing
These days, people aren’t just using Facebook and Instagram for entertainment and social connections. People use social media to find new brands and local businesses, like movers. With an effective social media marketing strategy, moving companies can build brand awareness, connect with their community, drive leads and more.
Wherever your customers are spending their time online is where your moving company needs to build a visible presence. With multi-channel advertising, you can maximize your visibility across all of the most popular channels with your moving company leads and customers, from Facebook to Google, helping you capture market share and grow your business.
People need to know that they can trust you before they’ll commit to working with your moving company. Having five-star reviews and a strong reputation goes a long way toward building that critical trust. With the right reputation management strategy, you can request reviews, increase your average star rating and win moving company leads.
The benefits of working with a moving company marketing team
Do more for less
The many marketing tools and apps that are necessary to grow your marketing company yourself can really add up. Plus, moving company marketing can be a full-time job in itself, and your time is money. When you work with a dedicated moving company marketing team, it allows you to do more for less.
Free up your schedule
Doing your own moving company marketing takes time — so much so that it can take you away from actually serving your customers. By outsourcing your moving company marketing to Marketing 360®, you free up more of your valuable time without having to put your marketing efforts on the back burner.
Stay up to date with the latest trends
Moving company marketing is always changing. If you want to get ahead of your competition — and stay that way — you need to be able to keep up. By working with the Marketing 360® marketing team, you can keep your marketing strategy up to date with what’s working now so that you can maximize your growth.
Maximize your ROI
Marketing is a critical part of success for modern moving companies, but not all marketing strategies are made equal. Most movers can’t afford to waste their time and money on marketing strategies that don’t drive results. With a dedicated marketing team, you get the experience and expertise you need to maximize your investment.
Focus on what matters most
Most movers don’t get into the business because they can’t get enough of moving company PPC campaigns or SEO. They do it because they want to give back to their community and provide moving solutions for their customers. By working with Marketing 360® 's marketing professionals, it frees you up to focus on what matters most — serving your customers.
Moving company marketing FAQs
Why is moving company marketing important?
Moving services are in demand, but in order to win the best mover leads, moving companies need to build a visible presence that stands out from their competitors. The right moving company marketing can help you do just that, getting you in front of the right leads in the right place and at the right time.
How do you create a moving company marketing strategy?
No two moving companies are exactly alike, and no two moving company strategies should be exactly the same, either. However, every effective moving company strategy starts in the same place — identifying your target audience and goals. This will help you build a marketing strategy that works for your unique needs.
What does inbound marketing look like for moving companies?
Inbound marketing is the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. It’s a strategic approach that focuses on getting found by your target audience online, and then turning those moving company leads into paying customers. Inbound marketing tactics for movers include SEO, content marketing and social media marketing.
How do you generate moving company leads?
There are many moving company lead-generation strategies movers can use, including social media marketing, PPC campaigns, SEO and content marketing, and beyond. Google’s Local Services Ads are one of the best options for moving companies because you only pay for qualified leads.
Real moving companies, real results
As a moving company, your business is only as strong as your stream of leads. Marketing 360® has helped moving companies like yours build their brand presence, improve their business operations and drive moving company leads.
After one year with Marketing 360®, moving companies saw these fantastic results*
603% increase in website traffic
59,151% increase in overall impressions
1,545% increase in overall clicks
454% increase in conversions (leads and sales)
9,121% increase in organic impressions
517% increase in organic clicks
2,700% increase in organic keyword rankings
186% increase in social clicks
1,493% increase in ad impressions
1,468% increase in direct impressions
*Average results based on a study of past moving company clients. Individual account performance may vary. Results are not guaranteed.
See what our moving company Marketing 360® Platform users are saying
"We always know what they are working on to improve our website and search rankings."
Luke L. | President
"I like the integration with CRM. Having our customer email addresses available for use in multiple ways makes our prospecting campaigns more effective."
Lisa L. | Managing Partner
"Best marketing company in the galaxy! Lead tracking is easy to use. The phone rings like crazy."
Randal B. | Owner
"Marketing that comes full circle. Marketing 360® does most of the work for you."
Sandra C. | Marketing Consultant
"We've only been with them for a little over a month, but we've already seen improvement over all our social media platforms."
Taryn R. | Owner/Founder
"Marketing 360® has the tools and expertise, but what makes this experience exceptional is the customer support."
Bryan R. | Founder
"I feel the reason they are set apart is the excellent people working there along with their wonderful product"
Sue B. | CEO/Founder
"Marketing 360®'s intuitive dashboard allowed us to see exactly how our website was performing."
Alyssa S. | Technical Coordinator
"In the end, the best sales we ever had was during our time with Marketing 360®, and we are now back using this service."
Christopher D. | Founder
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