#1 Marketing Platform® for Contractors
Modern marketing to grow your contracting business
Contractor marketing to grow your business
There are hundreds of thousands of contractors operating in the US, many of whom are competing for the same small group of customers. Contractors that don’t want to get lost in the crowd need to learn how to stand out.
Getting found by your target audience is just the first step. You also need to make sure that they choose you over your competitors. The right contractor marketing strategy can help you do both.
Contractor marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers looking for the contracting services you provide — in the right place and at the right time.
5 reasons to use a contractor marketing platform
- 1. Everything you need in one place: An effective contractor marketing strategy consists of many different channels, from social media and content marketing to paid advertising. Managing every channel, one by one, can get complicated. Having Marketing 360®’s contractor marketing platform simplifies your marketing strategy by giving you everything you need to manage it from one place.
- 2. Streamline your marketing: These days, contractors need to take advantage of multiple marketing channels in order to succeed, and none of them should be operating in a silo. Modern contractor marketing channels work better together. With a singular contractor marketing platform, you can easily and seamlessly streamline your marketing strategy across multiple channels.
- 3. Save time: Most modern contractors have more than enough on their plates already, and don’t have time to devote to marketing, which can be a full-time job in itself. By simplifying your marketing strategy and allowing you to manage it all from one place, Marketing 360®’s contractor marketing platform can help you save time and free up your schedule.
- 4. Save money: From a contractor website builder to social media management software and a CRM, contractors need several different tools in order to effectively market and manage their business. They can all add up fast. Marketing 360® saves you money by giving you all the tools you need in a single contractor marketing platform.
- 5. Monitor and maximize your performance: Which marketing channels are driving the best results for your contracting business? Where are your best leads coming from? How can you make the most of your marketing investment? Marketing 360®’s contractor marketing platform allows you to monitor and maximize your marketing efforts across multiple channels.
Must-have marketing channels for contractors
SEO & Content
SEO and content marketing
Most people don’t find contractors in the Yellow Pages or by word of mouth anymore. They find contractors on a search engine, like Google or Bing. Contractor SEO (search engine optimization) and content marketing are essential pieces of the puzzle if you want to rank on the SERPs (search engine results pages) and get found.
Email & Text
Email and text message marketing
If there’s one skill every successful contractor needs, it’s the ability to communicate effectively. Luckily, email and text message marketing can help. With email and text message marketing, contractors can nurture leads, keep customers up to date on projects, stay top of mind and more.
Social media marketing
Facebook, Instagram and LinkedIn are some of the most popular online destinations these days. Social media users aren’t just connecting with friends and family — they’re looking for new brands and businesses. Social media marketing allows you to build a presence where your customers are already spending their time online.
Contractor leads and customers may be spending their time in many different places online, from Facebook to Google and YouTube. Multi-channel advertising is key to making sure your contracting business is visible wherever your best leads and customers are spending their time online — and to making sure they choose you.
It can take a lot of trust to work with a contractor, especially for new leads being introduced to your business for the first time. One of the best ways to build trust and win these new leads is to actively manage your reputation and get reviews. With the right reputation management strategy, you can become the highest-rated contractor in your area.
The benefits of working with a contractor marketing team
Do more for less
Most contractors who manage their own marketing don’t have the resources to focus on more than one marketing strategy or task at a time. But, when you work with the contractor marketing team at Marketing 360®, you get access to Designers, Content Marketing Specialists, Social Media Managers and other marketing professionals who can help you do more for less.
Free up your schedule
As a contractor, you want your schedule to be devoted to serving your customers, not marketing your business. But, effective contractor marketing takes time. By working with the Marketing 360® marketing team, your marketing will be covered, so that you can free up your busy schedule for what matters most — serving your customers.
Stay up to date with the latest trends
Things are always changing in the world of contractor marketing. What worked yesterday won’t necessarily work tomorrow, and if you want to stay successful, you need to learn to adapt. The marketing team at Marketing 360® works hard to stay up to date with the latest contractor marketing trends, so you don’t have to.
Maximize your ROI
Most contractors don’t have a bottomless marketing budget they can burn through until they find a strategy that works for them. But unfortunately, there’s no one-size-fits-all contractor marketing strategy. Marketing 360®’s contractor marketing professionals can help you make the most of your budget and find a strategy that works for your business.
Focus on what matters most
No one becomes a contractor because they have a passion for contractor marketing. They do it because they want to serve their customers and community. By working with the Marketing 360® marketing team, you can take contractor marketing off your plate so you can focus on what really matters — serving your customers.
Contractor marketing FAQs
Why is contractor marketing important?
With so many contractors out there competing for the same group of leads, it’s imperative to find a way to stand out from the crowd and get noticed. The right contractor marketing strategy can help you do just that. Contractor marketing is no longer optional for modern contractors who want to succeed. It’s a critical piece of the puzzle.
How do you create a contractor marketing strategy?
There’s no such thing as a single contractor marketing strategy that will work for every contracting business. Finding the right strategy for your business starts with identifying who your target audience is, where they spend their time online and what message will resonate with them, as well as your goals and budget.
What does inbound marketing look like for contractors?
Inbound marketing is a strategic contractor marketing approach that focuses on getting found by your target audience online, and then turning those leads into customers. It's the opposite of outbound marketing, which involves cold-calling and buying contractor leads. Some common inbound marketing tactics for contractors include SEO, content marketing, social media marketing and search advertising.
How do you generate business leads?
There are a number of ways to generate leads for your contracting business. Some common contractor-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. It’s also a good idea to attend local events, sponsor community programs or partner with other businesses in your industry.
Real contractors real results
As a contractor your business is only as strong as your stream of leads. Marketing 360® has helped contractors like yourself build their brand presence, improve their business operations and drive contractor leads.
After one year with Marketing 360®, contractors saw these fantastic results*
1,298% increase in website traffic
11,624% increase in overall impressions
1,351% increase in overall clicks
269% increase in conversions (leads and sales)
10,104% increase in organic impressions
1,021% increase in organic clicks
1,732% increase in organic keyword rankings
404% increase in social clicks
1,462% increase in ad impressions
2,859% increase in direct impressions
*Average results based on a study of past contractor clients. Individual account performance may vary. Results are not guaranteed.
See what our contractor Marketing 360® Platform users are saying
"I have used many different email marketing softwares and they all have their flaws. This one was almost flawless."
Marie P. | Independent Contractor
"Our phone started ringing the day the website went live."
Anne B. | Marketing/Administration
"Everything about this company is amazing, from the people to the web-development."
Jeffrey T. | Operations Manager
"I can't speak highly enough about the experience that I have had with Marketing 360®."
Joe L. | Owner
"Best reporting software I've ever seen, and the service was the best bang for my buck as far as marketing goes."
Reese T. | Director of Sales & Marketing
"This has a real-world impact on our visibility to potential customers."
Adam H. | Project Manager
"I love how easy it is to log on and see how my website and online advertising is performing any time I want."
Brittanie W. | Marketing Director
"The team came in and has really taken our company to the next level from the marketing aspect."
Bryan J. | CEO
"The product is really cool. We are able to capture good leads and have a way log, store and communicate with them efficiently."
Mark E. | CEO
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