To make your PPC budget work harder for your dental practice, shift from a volume-based strategy to an AI-driven precision model by optimizing your ad spend to capture high-intent patients with surgical accuracy. Maximize ROI by targeting diagnostic intent rather than services and implementing a robust, AI-updated negative keyword list to filter out unqualified searchers. By lowering the friction to book with instant booking options or a 24/7 AI Chatbot, you can effectively lower your Cost Per Acquisition and double your budget without spending an extra dime.