#1 Marketing Platform® for Chiropractors
Modern marketing to grow your chiropractic practice
Chiropractor marketing to grow your practice
There are tens of thousands of chiropractors and chiropractic practices operating in the US, and in many places, chiropractors are competing for the same patients. Unfortunately, a lack of patient awareness is one of the top reasons chiropractic practices fail.
Getting the word out about your practice and driving patient awareness in your community can be challenging, but it’s a critical part of success for modern chiropractic practices. That’s where chiropractor marketing comes in.
Chiropractor marketing highlights what makes your chiropractic practice different, helping you to stand out and get ahead of your competition. It gets you in front of the right people — prospective patients specifically looking for the chiropractic care you provide — in the right place and at the right time.
5 reasons to use a chiropractor marketing platform
- 1. Everything you need in one place: Modern chiropractic practices need more than word of mouth from happy patients and a listing in the Yellow Pages. These days, driving patient awareness requires a multi-faceted approach to marketing, consisting of multiple channels and strategies. With Marketing 360®’s chiropractor marketing platform, you get everything you need to market your practice in one place.
- 2. Streamline your marketing: From Facebook to Google, there are many places people in your community may go to look for chiropractic care online. Multi-channel marketing is key, but none of your marketing channels should be operating in a silo. The Marketing 360 chiropractor marketing software makes it easy to streamline your marketing strategy across the web.
- 3. Save time: With so many channels and strategies to keep track of, marketing a chiropractic practice can take a lot of time to get right. And, that’s especially true if you’re managing every channel and strategy on its own. Luckily, you can save time and simplify your marketing strategy with a singular marketing platform for chiropractic practices.
- 4. Save money: From social media management software to email marketing software, there are many tools that can make chiropractor marketing easier for your practice. But, if you pay for them one by one, it can add up quickly. With the Marketing 360® chiropractor marketing platform, you get all of the marketing tools you need for one low monthly price.
- 5. Monitor and maximize your performance: What works for one chiropractic practice may not work for another. And, what worked for your practice last quarter may not work next quarter. The best way to make sure that you’re making the most of your marketing efforts and investment is to monitor your performance and make necessary adjustments. Marketing 360® makes that easy.
Must-have marketing channels for chiropractors
SEO and content
SEO and content marketing
Most people who need an adjustment start their search for a chiropractor on a search engine, like Google or Bing. These people are highly likely to convert into patients, and in order to get in front of them, you need to outrank other chiropractic practices in the search results. That’s where chiropractor SEO (search engine optimization) and content marketing comes in.
Email and text
Email and text message marketing
Successful chiropractic practices not only know how to drive awareness with new patients but also how to keep existing patients coming back for their chiropractic needs. Email and text message marketing is not only valuable for nurturing leads into patients, but also for helping you stay top of mind with your existing patients.
Social media marketing
Social media platforms, like Facebook and Instagram, are where most of your prospective patients are spending their time online. And, what’s more, is that many social media users are actively looking for new brands and local businesses, like chiropractic practices. Social media marketing for chiropractors has become critical for driving patient awareness.
Often, the first chiropractic practice someone sees on a search engine, social media or a local directory is the practice they’ll choose. Getting to the top of whatever channel your patients are using is a critical part of your success. To do that, you need a smart multi-channel advertising strategy across the most popular channels with your patients.
Unfortunately, many people have doubts about chiropractic care, and many chiropractors face an uphill battle when it comes to building trust. Luckily, having a strong reputation can help. By taking a proactive approach to reputation management, you can get more five-star reviews and become the highest-rated chiropractor in your area.
The benefits of working with a chiropractor marketing team
Do more for less
Most chiropractors who choose DIY marketing do so in order to save money. But, all of the marketing tools and software you need to succeed can end up being a lot more expensive than expected. Plus, your time is valuable, and DIY marketing will take a lot of it. By working with a dedicated marketing team, you can do more for less.
Free up your schedule
From taking care of patients to managing their practices, modern chiropractors have a lot on their plates as it is. And, DIY marketing is much more time-consuming than many chiropractors realize. Finding time to focus on marketing can be tough, if not impossible for most chiropractors. Free up your schedule by working with a marketing team.
Stay up to date with the latest trends
With changing trends and algorithm updates, chiropractor marketing can get complicated, and fast. Your success depends on your ability to keep up. But, that can take a lot of research and know-how, which requires even more time and energy. By working with your own marketing professionals, you can keep up with the latest trends and stay ahead of your competition.
Maximize your ROI
Chiropractor marketing is non-negotiable for modern chiropractors. But, not every chiropractor will see the same return on their marketing investment. Make the most of chiropractor marketing for your practice and maximize your ROI by working with a marketing team who understands how to grow a modern chiropractic practice.
Focus on what matters most
Few — if any — chiropractors go through years of extensive training because they have a passion for chiropractor PPC campaigns or Facebook ads. Instead, chiropractors do what they do to care for their patients, relieve pain and give back to their communities. By working with a marketing team, you free yourself up to focus on what matters most — caring for your patients.
Chiropractor marketing FAQs
Why is chiropractor marketing important?
A lack of patient awareness is listed as one of the most common reasons chiropractor businesses fail. The right chiropractor marketing strategy can help you increase your visibility, get in front of potential patients in your community and highlight what makes your practice unique. It’s a critical part of success for modern chiropractic practices.
How do you create a chiropractor marketing strategy?
No two chiropractic practices are the same, and no two chiropractor marketing strategies should be the same, either. However, all successful strategies start in the same place — with identifying your target audience and goals. Once you know who your audience is and what your goals are, you can create a strategy that works for your practice.
What does inbound marketing look like for chiropractors?
Inbound marketing is a holistic, patient-centric approach to marketing that focuses on attracting patients who are already interested in chiropractic care. Once you’ve attracted them to your website or blog, the goal is to convert them into patients by educating them, building trust and providing a positive experience.
How do you generate chiropractor leads?
There are many ways to generate chiropractor leads for your practice. First, rank higher on search engines with chiropractor SEO and content marketing. Second, use multi-channel advertising to increase your visibility on popular channels. Plus, you can drive leads with email marketing, reputation management, listings management and beyond.
Real chiropractors, real results
As a chiropractor your business is only as strong as your stream of leads. Marketing 360® has helped chiropractors like yourself build their brand presence, improve their business operations and drive chiropractic leads.
After one year with Marketing 360®, chiropractors saw these fantastic results*
58% increase in website traffic
15,644% increase in overall impressions
8,310% increase in overall clicks
19% increase in conversions (leads and sales)
5,534% increase in organic impressions
6,242% increase in organic clicks
529% increase in organic keyword rankings
189% increase in social clicks
10,288% increase in ad impressions
144% increase in direct impressions
*Average results based on a study of past chiropractor clients. Individual account performance may vary. Results are not guaranteed.
See what our chiropractic Marketing 360® Platform users are saying
"Simply put, I love this program. It simplifies the market place for me."
Doug C. | Chiropractor
"If you want personal service from people who really care about you and your business, Marketing 360® is the company that will provide it."
Stephen P. | Chiropractic Physician
"Marketing 360® has brought our business to new heights. I love that I can use the CRM to manage contacts, send blogs & email blasts."
Amanda K. | Co-Owner
"The service is functional and proactive."
Katelyn P. | Office Manager
"Marketing 360® took the time to listen to my business needs and help come up with a plan to help me grow."
Nick K. | Owner
"Marketing 360® built us a new website immediately that is incredibly professional."
Michelle C. | Office Manager
"The team have been immensely helpful setting up my website, marketing emails and a market research study."
Bradford H. | Founder
"The Marketing 360® team has helped improved our online business reputation over the past year tremendously."
Sasha A. | Owner
"It works great! Fabulous company, and the service is 10/10"
Jennifer L. | CEO
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