Moving Company SEO
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Boost organic leads with content marketing and moving company SEO
Why moving companies need content marketing
These days, people searching for moving services often start their search on Google, Bing or another search engine. Reaching the top of the search results is critical to your success because most people don’t look past the first few results, let alone the first page.
Moving company SEO (search engine optimization) and content marketing are essential to increasing your organic visibility on search engines and getting in front of these low-cost, high-quality leads.
In addition to helping you get found on search engines, content marketing can help you build trust with prospective moving company leads and customers, educate your audience and become the go-to mover in your area.
6 benefits of content marketing for moving companies
1. Get found on search engines
Google, Bing and other search engines are the first places most people go when they’re searching for moving services online. The right moving company SEO and content marketing strategy can help you get found by people looking for the moving services you offer. Best of all, every organic click is totally free.
2. Drive low-cost, high-quality leads
Some moving company leads are more likely to convert than others. Driving the right kind of leads means you’ll close more deals and convert more customers with less effort. Content marketing and moving company SEO can help you drive the right kind of organic leads — people in your service area actively searching for your moving services online.
3. Become a thought leader
Anyone who has ever tried to move a piano out of a fourth-floor apartment or attempted to pack a five-foot painting safely for an upcoming move knows that moving can be tricky. Content marketing gives you a chance to demonstrate your experience and expertise, helping you become a trusted thought leader in your industry.
4. Build trust and credibility
Whether you’re a residential or commercial mover, your customers trust you with incredibly important parts of their lives. Before a prospective moving company lead will convert, they need to know they can trust you. Content marketing can help you build trust and credibility, and, ultimately, convert more leads.
5. Educate and inform your client base
As a mover, you have a lot of knowledge that most people don’t. With content marketing, you can share your knowledge and expertise with the world. The right content marketing strategy can help you educate and inform your customers, which builds trust and helps you become the first moving company they think of when they need moving services.
6. Control the conversation
From customer reviews to Facebook comments, there’s a lot said about your moving company online that’s out of your control. But, that’s where content marketing differs. Whether you’re writing a blog post about how to prepare for a long-distance move or a social media post about an upcoming moving special, you control the conversation.
How to find the right keywords for your moving company
The first step in any successful content marketing strategy is keyword research. It’s the foundation of effective content marketing and moving company SEO. And, it should be central to every blog article, social media post and email you write.
Not sure how to find the right keywords for your moving company's content marketing strategy? Start by putting yourself in your customers' shoes and thinking about the search terms you would use to find your moving company or services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your moving company website.
Best content marketing types for moving companies
Blog articles and website content
Your moving company’s content marketing strategy should start on your website. Make sure that your website content is professionally written, keyword-rich and gives an accurate description of your company and moving services. And, keep your website fresh by creating relevant blog articles on a regular basis.
Social media posts
Most moving companies understand the importance of having a Facebook Business page or a Google Business Profile listing, but that’s just the first step. Keep your social media profiles active by publishing social media posts regularly. This is a great way to increase brand awareness and keep your followers up to date about your business.
With the email marketing strategy, moving companies can nurture leads into paying customers, as well as stay top of mind with existing customers. The right email content can be a powerful driver of success for a moving company, and can help you generate reviews, get repeat business and so much more.
When most movers think about content, they think about text-based forms of content. However, there’s more to content marketing than text. Videos are a powerful form of visual content that can help you create a more memorable message. Best of all, video is incredibly versatile and can be used almost anywhere — YouTube, your website, social media and beyond.
If you have a complicated topic to explain, like how to prepare for an out-of-state move or what to look for in a good moving insurance policy, an infographic can help. Infographics are used to break down complex topics in a visually appealing, easy-to-understand way. They’re also very shareable on social media.
Have you recently expanded your moving services, been recognized as a Top Rated Local® moving company in your area or received an award? When you have something newsworthy to share, there’s no better way to get the word out than with a press release. Press releases also create valuable backlinks to your website that can help with your organic visibility.
How to write blogs for your moving company website
Pick a catchy headline
Every great blog starts with a great headline. After all, it’s the first thing people will see when they land on one of your blog posts. If it doesn’t entice them to stick around and keep reading, they’re going to press the back button. Make sure your headline is short, sweet and catchy — and try to use a keyword if possible.
Use short, easy-to-digest sentences
It’s important to remember that the vast majority of people reading your blog will be doing so using their smartphone or another mobile device. In addition to having a responsive, mobile-friendly website design, it’s also important to format your blogs for mobile. That means using short, easy-to-digest sentences and breaking up your content.
Include images, videos or infographics
If your blogs are limited to text, they’re going to look boring, and most of your visitors will lose interest before they read more than a few sentences. Including key visual elements, like images, videos and infographics, makes your blogs more visually appealing and interesting. That means more people sticking around to actually read your blogs.
Use keyword-rich phrases
Blogs are a key part of an effective moving company SEO and content marketing strategy, but only if you use the right keywords in your blogs. Use keywords in your blog titles, headlines, content, alt image tags and anywhere else you can do so naturally. This will help your blogs — and your website — get found on search engines.
End with a call-to-action (CTA)
In addition to building trust, increasing organic visibility and educating your audience, blogs can be a driver of conversions for your moving company. In order to drive conversions, you need to make sure that you include CTAs in every blog, directing your readers to where they can learn more, book a service or schedule a moving quote.
Blog topic ideas for moving companies
Answers to FAQs
Do you hear the same questions over and over again from your moving company leads and customers? If so, your blog is the perfect place to address them. Pick your most common questions and use your blog to answer them in-depth one at a time. This will help you give more details than you can provide on an FAQs page.
Case studies and customer testimonials
Every moving company claims to be the right option for the job, which is why it’s much more powerful when your customers say it. Your blog is a wonderful place to share your best customer testimonials and more in-depth case studies about how your moving solutions helped to solve complex problems for your customers.
Movers have a lot of knowledge that people can benefit from, like how to lift heavy objects safely, the steps to take before a long-distance move, how to keep family heirlooms safe during a move, etc. Creating how-to guides for your blog is a fantastic way to share your knowledge with the world.
Commentary on moving company news
Has another moving company been sued over lost possessions? This is a great opportunity to talk about what to look for in a trustworthy mover or the importance of moving insurance. Sharing your take on news related to moving shows that you’re up to date about what’s going on in your industry and community.
Team highlights and updates
Have you recently hired a new team member or recognized a new employee of the month? When you have team highlights and updates to share, your blog is a great place to start. By sharing blogs about your team, you show the human side of your moving company, building trust and winning moving company leads.
Your moving company’s story
People who visit your blog want to know more about your moving company — who you are, what you do, how you got started, etc. Your blog is the perfect place to share your moving company’s story. Consider creating a brand video to include in your blog to make your moving company more memorable.
Content marketing FAQs for moving companies
Why is content marketing important for moving companies?
Moving companies can benefit from content marketing and mover SEO in many different ways. For one, it can help movers rank higher on search engines and get found by low-cost, high-quality moving company leads. It can also help you demonstrate your expertise, build trust, boost your credibility and more.
How often should you be blogging?
How often you should publish new blogs on your moving company website depends on how aggressive your content marketing strategy is and what your goals are. However, it’s important to publish new blog posts consistently regardless of these things — at least once or twice a week.
How do you optimize your moving company website for search engines?
Once you’ve done keyword research to identify the best keywords for your moving company to focus on, it’s important to use them in your website content. This includes using keywords in your page titles, headlines, title tags, meta descriptions, alt image tags and anywhere else you can do so naturally.
How do you monitor your content marketing performance?
There are several key performance indicators (KPIs) you should keep an eye on that can help you monitor your moving company's SEO and content marketing performance. These include keyword rankings, organic impressions, clicks, conversions, website traffic and more. By monitoring your performance, you can make necessary adjustments and maximize your success.