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Brand
Last updated: October 2026
Only for use if the primary logo is impractical.
In order to preserve the integrity of the primary logotype, it is important that no other logos, type, or other graphic elements infringe on its space. The minimum clearspace to be kept around the logotype is equivalent to 1/2 of the height of the logotype.
Minimum digital size: 100px width
Minimum print size: 0.8″ width
Primary Gradient
RGB 53, 138, 202 → RGB 0, 100, 208
CMYK 76, 36, 0, 0 → CMYK 84, 57, 0, 0
Blue
RGB 0, 109, 208
CMYK 84, 57, 0, 0
Dark Gray
RGB 51, 51, 51
CMYK 0, 0, 0, 80
Near Black
RGB 36, 40, 47
CMYK 23, 15, 0, 82
Pantone S/C 426 C
Source Sans Pro is the primary brand font and should be used alongside the Madwire® brand when possible.
In order to preserve the integrity of the primary logotype, it is important that no other logos, type, or other graphic elements infringe on its space. The minimum clearspace to be kept around the logotype is equivalent to 1/2 of the height of the logotype.
Logotype partner lockups should be scaled to the approximate same size and center aligned. The minimum clearspace to be kept around the logotype is equivalent to 1/2 of the height of the logotype. The correct space between partner logo lockups is equivalent to the height of the logotype, with an added divider.
Correct: Marketing 360®
Incorrect: Marketing360®, marketing 360®, Marketing Three Sixty®, Marketing360
Reviews
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“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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