Branding Guidelines

Logotypes

Primary Logo

logos-1.png

eps | png | jpg

logos-2.png

eps | png | jpg

Secondary Logo

Only for use if primary logo is impractical

logos-1b.png

eps | png | jpg

logos-2b.png

eps | png | jpg

Usage

clearspace-logo (1).png

Clearspace

In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype.

clearspace-min-size (2).png

Minimum Digital Size - 100px width | Minimum Print Size - 0.8" width

Improper Use

No altering logo form
No altering logo colors
No added effects or styles
No added elements to logo

Colors

colors-1 (1).png

RGB:34, 166, 223 | CMYK:34, 166, 223 | Pantone:S/C 2171 C

to

RGB:51, 113, 183 | CMYK:72, 38, 0, 28 | Pantone:S/C 7683 C

RGB: 42, 145, 207  CMYK: 80, 30, 0, 19  Pantone: S/C 279 C

RGB: 42, 145, 207 | CMYK: 80, 30, 0, 19 | Pantone: S/C 279 C

RGB: 51, 51, 51  CMYK: 0, 0, 0, 80  Pantone: S/C Black 7 C

RGB: 51, 51, 51 | CMYK: 0, 0, 0, 80 | Pantone: S/C Black 7 C

RGB: 36,40,47  CMYK: 23,15,0,82  Pantone: S/C 426 C

RGB: 36,40,47 | CMYK: 23,15,0,82 | Pantone: S/C 426 C

Font

source-sans (1).png

Source Sans Pro

Is the primary brand font and should be used alongside the Madwire® brand when possible.

Trademark

fuel-your-brand-clearspace (1).png

Clearspace

In order to preserve the integrity of the Primary Logotype, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype.

logos-1c.png

eps | png | jpg

logos-2c.png

eps | png | jpg

Partnerships

partner-clearspace (1).png

Partner Lockups

Logotype partner lockups should be scaled to the aproximate same size and center aligned . The minimum clearspace to be around the logotype is equivalent to 1/2 of the height of the logotype. The correct space between partner logo lockups is equivalent to the height of the logotype, with an added divider.

Improper Use

partner-incorrect-4 (1).png
partner-incorrect-3 (1).png
partner-incorrect-2 (1).png
partner-incorrect-1 (1).png

Copy

Correct

Marketing 360®

Incorrect

Marketing360® | marketing 360® | Marketing Three Sixty® | Marketing360