Moving Company Website Design
#1 Marketing Platform® for Moving Companies
Success starts with a better moving company website
Why having a convertible moving company website is important
People who need moving services don't often look in the Yellow Pages anymore. Instead, their search starts online. And, if you want to get in front of these leads, you need a moving company website.
Your moving company website is critical to get right. After all, it’s your moving company’s home online, where potential leads and customers can go to learn more about who you are, what you do and what makes you different, and your most important marketing asset.
But, not all moving company web designs are made equal. In order to win in today’s competitive market, you need a convertible moving company website that will work as a lead-generation machine for your business.
Must-have moving company website features
A clean, simple aesthetic
Most of your leads and customers will form their first impressions of your moving company based on your website. The last thing you want is for your moving company web design to be cluttered and unprofessional. Choosing a clean, simple, web design will send the right message about your moving company.
Easy-to-use website navigation
Most people don’t spend their free time surfing moving company websites for fun. People visit your website to learn more about your moving company and services, book an estimate or check out your rates. If they don’t find what they’re looking for, they’re going to leave. That’s why you need an easy-to-use website navigation system.
A mobile-friendly design
Most of your website visitors will be using their smartphones or other mobile devices. If your moving company web design isn’t mobile-friendly, you’re going to miss out on leads and customers. Choose a responsive website design that will ensure the best possible experience on any device, from mobile phones to desktop computers.
Fast page speed
Modern internet users are accustomed to near-immediate web page load speeds, and most won’t wait around if a web page takes too long to load. If your web pages load too slowly, you’re going to miss out on leads and customers. Plus, slow web pages can also hurt your organic visibility on search engines. Make fast page speed a priority.
Professional photos and videos
Did you know that most people will decide within the first few seconds of landing on your website whether or not to stick around? Catch your visitors’ attention by including professional, high-quality photos and videos on your website. Be sure to use photos and videos of your real team instead of relying solely on stock photos and videos.
Before a website visitor becomes a moving company lead, they need to know that they can trust you. You can start building the foundation of that trust right on your moving company website by using key trust indicators, like customer reviews and testimonials, the Top Rated Local® reviews widget and trust badges.
When a website visitor wants to schedule a moving estimate or book a service, it’s important to make it as easy as possible for them to convert. In addition by including clear contact information throughout your moving company website, you should also include quick, simple contact forms.
Web pages to include in your moving company website
As the first place many of your website visitors will land, your homepage is arguably the most important page of your moving company website. It’s critical to ensure that your homepage is effective. That means having professionally written content, a conversion-based design and a clear CTA (call-to-action).
Most of your website visitors will want to know more about your moving company before they’ll be comfortable scheduling an estimate or booking a service. Your About Us page is your chance to tell the world who you are, what you do and what makes you different from the many other moving companies they could choose from.
Moving Company Services
Whether you offer residential or commercial moving services, you need a page dedicated to your moving services. Additionally, consider creating individual pages for each of the moving services you offer. These pages will help you rank higher for relevant keywords, and make great landing pages for your moving company ads.
Moving Company Reviews
In order to become moving company leads and paying customers, your website visitors need to know that you’re the right moving company for the job. And, they’re much more likely to trust what your customers have to say about you rather than what you have to say about yourself. Having a moving company reviews page helps you highlight your best reviews.
Do you hear the same questions again and again from leads and customers? If so, the chances are high that other people are asking those same questions, too, and a great place to address them is on your website. Create an FAQs page to answer the most common questions you hear from your leads and customers.
When a website visitor is ready to contact you to schedule an estimate or book a moving service, you want it to be as easy as possible for them to do so. In addition to including your contact information in the header or footer of each page of your moving company website, you also have a dedicated Contact page with your contact information and a form.
Blogging may not be the first thing most moving companies think about, but it can actually be an important moving company SEO (search engine optimization) tool. By keeping your website fresh with regularly published blog posts, you can improve your organic visibility, build trust and drive high-quality moving company leads.
6 ways to drive traffic to your moving company website
1. Content marketing
When people need moving services, they often turn to Google, Bing or another search engine first. Most people don’t look past page one of the search results, so to get in front of them, you need to outrank your competition. The right moving company SEO and content marketing can help you do just that.
2. Multi-channel advertising
From scrolling through Facebook to watching YouTube, your moving company leads and customers are spending their time in many different places online. With multi-channel advertising, you can build a visible presence for your moving company, drive leads to your website and capture market share across all of the most popular channels.
3. Social media management
Instagram, Facebook and other social media platforms are where most of your moving company leads and customers are spending their time online these days. By including links back to your moving company website in your social media profiles and posts, you can turn more social media users into website visitors, leads and, ultimately, paying customers.
4. Email marketing
Most people don’t take hiring movers lightly, and it can take time for them to make the final decision. With email marketing, you can stay connected with your moving company leads and nurture them into paying customers. Plus, by including links to your website in your emails, you can drive more traffic and conversions.
5. Reputation management
A strong reputation is critical to a modern moving company’s success. The more reviews you have and the higher your average star rating, the more likely you are to get found on local directories and search engines, and the more likely you are to drive website traffic, and win leads and customers.
6. Listings management
From Top Rated Local® to Yelp, there are many local sites, directories and apps people in your area may be using to search for local moving services. With an effective listings management strategy, you can make your local listings stand out across the web, as well as ensure accuracy and consistency. That means more website traffic and leads.
Moving company website design FAQs
Why do you need a moving company website?
Every moving company needs a convertible website. Your moving company website is your number one marketing asset and your main hub online. The right web design can highlight your moving services, set your moving company apart from your competitors, build trust and generate leads.
How do you build a moving company website?
There are two main routes you can go to develop a moving company website. The first is to build your own using a DIY website builder, like the Marketing 360® Websites app. The second is to work with a Designer who can build your website for you. Either way, Marketing 360 has the tools and talent you need to get your moving company website right.
What should a moving company website have?
Every moving company is different, so no two moving company websites should be exactly alike. However, there are a few things that all moving company websites need, like fast page speeds, a mobile-friendly design, simple contact forms, clear CTAs, an easy-to-use navigation system and key trust indicators.
How do you increase moving company website conversions?
There are many things you can do to increase the conversion rate of your moving company website. For one, you can build trust with potential leads and customers by highlighting your reviews and certifications. You can also make it easy for your visitors to convert by including your contact information and simple contact forms throughout.