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Why moving companies need multi-channel advertising
Smart moving company marketing is about building a visible presence for your business wherever your potential leads and customers are spending their time online. These days, that could be many different places, from YouTube to Facebook.
By harnessing the power of multi-channel advertising for your moving company, you can get in front of the best mover leads wherever they’re already spending their time online, growing brand awareness and success.
Connect with potential customers at every stage of the marketing funnel, convert leads and capture market share for your moving company with multi-channel advertising.
7 benefits of multi-channel advertising for moving companies
1. Drive high-quality leads
Some moving company leads are more likely to convert into paying customers than others, and if you want to attract the right kind of leads to your business, you need the right advertising strategy. With Local Service Ads, targeted Facebook ads and other campaigns, you can drive the very best moving company leads for your business.
2. Increase your visibility
Before a moving company lead chooses your business, they need to know you exist. That requires you to have a visible presence wherever they’re looking. With multi-channel advertising, you can increase your visibility across the channels most popular with your moving company leads and customers.
3. Get found
People who are actively searching for the moving services you offer on Google, Bing or another search engine are highly likely to convert. Search advertising as a part of your overall multi-channel advertising strategy can help you get found by high-quality moving company leads on popular search engines.
4. Capture market share
There are many other moving companies out there that offer similar services for a similar price rate. Often, the key to winning moving company leads comes down to who gets found first. The right multi-channel advertising can help you get found by the best mover leads, capture market share from your competitors and grow your business.
5. Target the right audience
Not everyone wants or needs your moving services, and it’s counterproductive to waste your advertising dollars getting in front of the wrong audience. By targeting your ads to the right audience, you’ll see a much higher conversion rate and get higher quality moving company leads for your business.
6. Stay top of mind
Hiring a mover is a big deal, and it takes time for many people to make the final decision about who to hire. By taking advantage of retargeting as a part of your greater multi-channel advertising strategy, you can stay top of mind with moving company leads. That way, when leads are ready to book a service, you’re the first moving company they think of.
7. Monitor and maximize your performance
One reason why multi-channel advertising is such a critical marketing strategy for moving companies is that it’s highly measurable. By keeping a close eye on the performance of your campaigns, you can do more of what’s working and what’s not, helping to maximize your performance and ROI.
The best digital advertising campaigns for moving companies
As local businesses, moving companies depend on local visibility. When someone in your area is searching for moving services, Local Services Ads on Google ensure that you get found. Best of all, these local ads are pay-per-lead, so you only pay for qualified moving company leads who are interested in your services.
Search and maps advertising
More often than not, the search for moving services starts on a search engine, like Google or Bing. People don’t often look past the first few search results, so your ability to show up on top is paramount to your success. With search and maps advertising, you outrank your competitors in the search and map results.
Not everyone will be ready to convert the first time they’re introduced to your business. It can take time to research a moving company. With retargeting ads, you can stay connected with people who have already visited your moving company website or clicked on one of your ads. This way, they think of your moving company when they’re ready to book a service.
Social media advertising
Social media platforms, like Facebook, Instagram and YouTube, are where most people are spending the majority of their time online these days. Social media advertising allows you to get in front of them. Best of all, you can target your ads to ensure they’re found by the people most likely to convert into moving company leads and customers.
Whether someone is reading a blog, scrolling through social media or using an app, display advertising can help you build a visible presence wherever your customer base is spending their time online. This increases recognition in your brand and helps you to become the go-to moving company in your area.
Digital TV advertising
So many people have cut the cable cord in favor of TV streaming. Thanks to digital TV ads — or OTT (over-the-top) ads — moving companies can use streaming services, like Amazon Fire TV Stick and Apple TV, to get in front of the best mover leads. Best of all, OTT ads are unskippable, so you can rest assured that your ads are seen.
Digital radio advertising
Many people listen to digital radio all the time — when they’re driving to work or the grocery store, while they’re making dinner, doing the dishes or putting the laundry away. With digital radio advertising, you can reach your targeted audience in their cars, homes and beyond. Target your digital radio ads to the right audience for a higher ROI.
Whether someone is looking for commercial moving services or help with an intrastate move, be the first moving company they think of with digital billboards. Digital billboard advertising allows you to get in front of people in your area, helping you build brand awareness and recognition in your community.
Multi-channel advertising tips for moving companies
Define your audience
The first step toward effective multi-channel advertising for your moving company is to define your target audience. When you know who your target audience is, you can figure out what their pain points are, where they spend their time online and what marketing message will resonate with them.
Set your goals
What do you want to get out of multi-channel advertising? Are you hoping to build brand recognition for your moving company? Do you want to connect with commercial moving leads? No matter what your goals may be, setting them is the first step toward actually reaching them.
Use targeting to get in front of the right people
Not everyone wants or needs your moving services, and advertising to the wrong audience is a waste of resources for your moving company. Targeting helps you get your ads in front of the right audience — the people in your area most likely to want or need your moving services — increasing your conversion rate and ROI.
Budget for success
You can’t expect to throw a few bucks at moving company advertising and hope for the best. If you want to get the highest possible return for your advertising investment, you need to budget for success. That means giving your advertising campaign enough budget to reach its full potential and drive results.
Maximize your visibility across the most popular channels
For modern moving companies, the smartest approach to marketing centers on driving visibility where potential moving company leads and customers are already spending their time online. Make the most of multi-channel advertising for your moving company by using the channels most popular with your customer base.
Build exact-match landing pages
Too often, moving companies make the mistake of directing people who click on their ads to the homepage of their website. This is a recipe for lost moving company leads. You’ll see much better results if you link your ad to a landing page with a message that exactly matches the message in the ad.
Bid on branded keywords
People who are searching for your moving company by name on search engines, like Google and Bing, are highly likely to convert. The last thing you want is to lose out to a competitor who has bid on your branded keywords. Bidding on your own branded keywords is a great way to ensure you always outrank your competitors and get in front of these high-quality leads.
Measure your results
Are your best moving company leads coming from your digital TV or Facebook advertising campaigns? How is your campaign performing compared to the previous quarter? Which channels are driving the best results for your business? Measuring your results keeps you in the know about your multi-channel advertising performance.
Work with a dedicated Ad Specialist
With so many different channels and strategies to choose from, multi-channel advertising for moving companies can get complicated. By working with a dedicated Ad Specialist from Marketing 360®, you can eliminate the guesswork, maximize your performance and reach your goals — all without taking time out of your busy schedule.
Multi-channel advertising FAQs for moving companies
What is multi-channel advertising?
Multi-channel advertising for moving companies is an advertising strategy that utilizes multiple channels to reach prospective leads and customers. With the right multi-channel advertising strategy, movers can maximize their visibility on popular channels, grow brand awareness, capture market share from their competitors and drive high-quality moving company leads.
What are the best advertising channels for moving companies?
The best advertising channels for your moving company will be the channels your customer base spends the majority of their time online. You should also think about what kind of moving company leads you want. For example, if you want commercial moving leads, LinkedIn is a great channel. Other popular advertising channels for movers include Facebook, Google, Bing and YouTube.
How much should you budget for multi-channel advertising?
There’s no hard and fast rule as to how much a moving company should spend on multi-channel advertising. Instead, your moving company advertising budget should be determined by what your goals are, who your target audience is, what channels you’re using and how much competition you have.
How do you know if multi-channel advertising is working for your business?
The only way to know for sure whether or not multi-channel advertising is working for your moving company is to monitor your performance. By keeping a close eye on your results, you can see exactly what’s working for your moving company and what’s not. This way, you can make necessary adjustments and maximize your ROI.