Lawn Care Marketing
#1 Marketing Platform® for Lawn Care Businesses
Modern marketing to grow your lawn care company
Lawn care marketing to grow your business
There are hundreds of thousands of lawn care companies operating in the US, many of which are competing for the same small group of customers. Lawn care companies that don’t want to get lost in the crowd need to learn how to stand out.
Getting found by your target audience is just the first step. You also need to make sure that they choose you over the many other lawn care companies in your area. The right lawn care marketing strategy can help you do both.
Lawn care marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers in your area looking for the lawn services you provide — in the right place and at the right time.
5 reasons to use a lawn care marketing platform
- 1. Everything you need in one place: Modern lawn care companies should be using several different marketing channels and strategies to reach their target audience. These include social media marketing, lawn care SEO and content marketing, paid advertising and beyond. The Marketing 360® lawn care marketing platform gives you everything you need to manage it all from one place.
- 2. Streamline your marketing: Lawn care marketing channels tend to work best when they’re working together cohesively — not when they’re operating in individual silos. Developing and implementing a cohesive marketing strategy across all of your marketing channels is much easier with an all-in-one lawn care marketing platform on your side.
- 3. Save time: Running a successful lawn care company is time-consuming enough as it is. When you consider the time it takes to implement an effective lawn care marketing strategy across multiple channels, it’s no wonder so many companies fall short. With Marketing 360®, you save time by managing your marketing from a singular lawn care marketing platform.
- 4. Save money: Lawn care professionals often opt for DIY marketing due to cost, but the many tools and software programs necessary to manage it all can really add up. With the Marketing 360® lawn care marketing platform, you get all of the tools you need, from an easy-to-use website builder to social media management software, for one low price.
- 5. Monitor and maximize your performance: Which marketing channels are driving the best results for your lawn care company? Where are your best lawn leads and customers coming from? Are lawn care PPC ads worth your investment? The Marketing 360® lawn care marketing platform makes it easy to answer these and many more questions about your marketing performance.
Must-have marketing channels for lawn care companies
SEO and content
SEO and content marketing
Whether someone is looking for lawn mowing, fertilization, weed control or lawn clean-up services, more often than not, their search starts on Google, Bing or another search engine. In order to show up at the top of the search results, you need an effective lawn care SEO and content marketing strategy.
Email and text
Email and text message marketing
Not all lawn care leads will be ready to convert right away. Email and text message marketing allow you to nurture more of your lawn care leads into customers. Plus, you can use email and text message marketing to stay top of mind with your existing customers and drive more repeat business for your lawn care company.
Social media marketing
Smart lawn care marketing is about building a visible presence where your customer base already spends their time online. These days, that’s on social media platforms, like Facebook and Instagram. With the right social media marketing strategy, lawn care companies can build strong connections, increase brand awareness and drive sales.
Don’t settle for buying lawn care leads that have a low chance of converting. Instead, drive high-quality lawn care leads to your business with strategic multi-channel advertising. By advertising on the right channels and targeting the right audience, you can capture market share and maximize your growth.
People value beautiful lawns, which is why most take their time when it comes to hiring a lawn care company. Win trust and make your lawn care company stand out from the crowd by building a strong reputation. With proactive reputation management, you can get more five-star reviews and make your lawn care company stand out.
The benefits of working with a lawn care marketing team
Do more for less
For many lawn care companies, opting for DIY marketing can seem like the most cost-effective option. But, the reality is that time is money, and every minute spent on lawn care marketing takes you away from serving your customers. By outsourcing your marketing to the Marketing 360® marketing team, you can do a lot more for less.
Free up your schedule
Lawn care marketing takes a lot more time than many people think. In fact, it can be a full-time job in itself. If your schedule is clogged with marketing tasks, it leaves very little room for serving your customers and managing your business. When you work with the Marketing 360® team, you save time and free up your schedule.
Stay up to date with the latest trends
The world of lawn care marketing is always changing. Lawn care companies who want to stand out — and stay that way — need to keep up with the latest marketing trends. That can be difficult to do when marketing is just one of many things on your list. The marketing pros at Marketing 360® can help you keep your strategy current and up to date.
Maximize your ROI
It’s not always easy to get marketing right for your lawn care company, especially if you can only focus on it part-time. To make the most of your marketing investment, you need a deep understanding of what’s working and what’s not — and why. By working with the Marketing 360® marketing team, you gain expertise on your side that can help you maximize your ROI.
Focus on what matters most
Few (if any) lawn care professionals get into the business because they have a deep, abiding passion for lawn care PPC campaigns and SEO. They do it because they love working in the outdoors and beautifying their customers’ lives. When you work with Marketing 360®’s marketing team, it frees you up to focus on what matters most — serving your customers.
Lawn care marketing FAQs
Why is lawn care marketing important?
Modern lawn care companies face lots of competition. It’s no longer enough to rely on word of mouth or an ad in the Yellow Pages. With the right lawn care marketing strategy, you can build a visible presence for your lawn care business that stands out and gets you noticed. Lawn care marketing is no longer optional. It’s a critical piece of the puzzle.
How do you create a lawn care marketing strategy?
Every lawn care company is different, and no two lawn care marketing strategies should be exactly the same. To create a lawn care marketing strategy for your business, start by identifying your target audience and goals. From there, you can choose the right marketing channels and strategy to focus on to reach them.
What does inbound marketing look like for lawn care?
Inbound marketing is a modern marketing strategy that centers on getting found by people actively searching for what you have to offer — and turning them into lawn care leads and customers. Inbound marketing strategies for lawn care companies include SEO and content marketing, social media marketing and search ads.
How do you generate lawn care leads?
There are a number of ways to generate lawn leads for your business. Some common of the best lawn-care-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. It’s also a good idea to attend local events, sponsor community programs or partner with other businesses in your area.
Real landscaping and lawn care businesses, real results
As a landscaping and lawn care business, your business is only as strong as your stream of leads. Marketing 360® has helped landscaping and lawn care businesses like yours build their brand presence, improve their business operations and drive landscaping and lawn care leads.
After one year with Marketing 360®, landscaping and lawn care businesses saw these fantastic results*
1,122% increase in website traffic
18,968% increase in overall impressions
1,558% increase in overall clicks
303% increase in conversions (leads and sales)
15,275% increase in organic impressions
1,359% increase in organic clicks
226% increase in organic keyword rankings
199% increase in social clicks
430% increase in ad impressions
1,589% increase in direct impressions
*Average results based on a study of past landscaping and lawn care clients. Individual account performance may vary. Results are not guaranteed.
See what our landscaping and lawn care businesses Marketing 360® Platform users are saying
"This company made sure my website developed into something that we loved."
Tracie J. | Owner
"I have used multiple SEO companies in the past, and Marketing 360® by far has the best reporting tools I have seen."
Luke L. | President
"No matter what our needs, these guys and gals get us taken care of. Excellent service and ROI."
Ryan R. | Owner
"I like the deep visibility to campaign performance. I also like the integration with web traffic info, keywords ranking, etc."
Lisa L. | Managing Partner
"The software has no faults. Keeps track of all data. Easy to understand!"
Danny L. | President
"Marketing 360® has an unmatched level of customer service as well as amazing results! I highly recommend!"
Randal B. | Owner
"Their visual representations are far superior to any marketing software I have seen."
Sandra C. | Marketing Consultant
"Truly grateful for the work Marketing 360® has done for my company."
Jaimie S. | Owner
"My team at Marketing 360® is the best! Super responsive and friendly as well as professional and timely."
Taryn R. | Owner/Founder
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