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Boost organic leads with content marketing and lawn care SEO
Build an organic lead machine with our lawn care SEO content marketing program — rank higher on Google, post more on social and stay top of mind with email.
Why lawn care companies need content marketing
Most of the time, when someone needs lawn care services, their search will start on Google, Bing or another search engine. Since most people don’t look past the first few search results, it’s imperative that you rank at the top of page one.
Content marketing is the process of creating content — including blogs, case studies, videos and social media posts — that ranks well on search engines and helps prospective leads and customers find your lawn care company online.
Done correctly, content marketing for lawn care companies can help to increase organic visibility on search engines, build trust with prospective customers, drive low-cost, high-quality lawn care leads and more.
We can help you master content marketing
6 benefits of content marketing for lawn care companies
1. Get found on search engines
There are many places people may go to look for local lawn care services, but most start on Google or Bing. If you want to make sure that your lawn care company gets found, you need to rank at the top of the first page of search results. That requires a cohesive lawn care SEO (search engine optimization) and content marketing strategy.
2. Drive low-cost, high-quality leads
Not all lawn care leads are made equal, and some of the very best leads for your lawn care company will come from search engines, like Google and Bing. People actively searching for the lawn care services you offer in your area are highly likely to convert, and the best part is that every organic click is totally free.
3. Become a thought leader
Due to a low barrier to entry, the competition in the lawn care industry is fierce, and not everyone has years of experience or expertise under their belts. Become a thought leader and show prospective customers in your area that you’re the right lawn care pro for the job by creating high-quality content for your website and social media profiles.
4. Build trust and credibility
When someone needs lawn care services, there’s no shortage of lawn care companies to choose from in most areas. With similar prices and services, the choice between lawn care companies often comes down to one thing — trust. Content marketing can be a powerful tool for building trust and credibility for your business.
5. Educate and inform your client base
As a lawn care professional, you have lots of knowledge on your side that most people don’t. And, while you don’t want to give away all of the tricks of the trade, there are lots of lawn care topics you can cover to educate and inform your customers. This kind of content is impactful because it provides value and gives people a reason to keep reading.
6. Control the conversation
From reviews to social media comments, there’s a lot said about your lawn care company online that’s out of your control. With content marketing and lawn care SEO, you can have more control over the conversation. Not only does content marketing allow you to share your side of the story, but it also helps you influence what shows up on search engines in brand-related searches.
How to find the right keywords for your lawn care company
Effective lawn care SEO and content marketing strategies are all built on one thing — keyword research. It's the foundation of your organic success because it tells you what prospective lawn care leads and customers are searching for online and how you can best reach them.
Finding the right keywords for your lawn care company starts by putting yourself in a prospective customer’s shoes. If you were looking for local lawn care services, what keyword would you search for on Google or Bing?
Once you've identified the best keywords to target for your lawn care company, start creating content centered around them and optimizing your existing website content with them.
Best content marketing types for lawn care companies
Blog articles and website content
Your lawn care company’s SEO and content marketing strategy should start on your website. Creating high-quality, keyword-rich content for your website and blog posts can help you rank higher on search engines, educate and inform your prospective customers, convert lawn care leads into customers and more.
Social media posts
Social media is very popular these days. In fact, most people are spending the majority of their time online on social media. But, having a Facebook business page isn’t enough. You need to post regularly on your social media profiles to keep them active, give users a reason to follow you and generate awareness of your brand.
Email campaigns
Not every lawn care lead will be ready to convert right away. Email marketing is a powerful tool for helping you stay top of mind with leads and nurture them into paying customers. You can also use email marketing campaigns to stay relevant with your existing customers and keep them coming back for more.
Videos
Your lawn care content shouldn’t all be text-based. In fact, some of the most compelling content you can create for your lawn care company will be visual, like videos. With videos, you can tell a story and connect with your leads and customers on an emotional level. That makes your brand memorable and helps you become the go-to lawn care company in your area.
Infographics
When you have complex topics to explain to your audience, like what the existence of different weeds indicates about conditions in your yard, an infographic is a fantastic way to do so. Best of all, you can share infographics in many places, on web pages, blogs, social media posts and beyond. They’re super shareable and informative.
Press releases
Have you recently hired a new lawn care technician for your team, been recognized with a Top Rated Local® award or expanded your lawn care services? When you have a newsworthy announcement, one of the best ways to share it is with a press release. This can help you get the word out while creating valuable backlinks to your website.
How to write blogs for your lawn care website
Pick a catchy headline
When someone comes to one of your blog posts, the first thing they’ll see is the headline. If it’s not up to par, chances are, your visitors won’t stick around for long. In order to entice people to actually read the article, you need a blog headline that’s short, to the point and catchy enough to get their attention.
Use short, easy-to-digest sentences
It’s important to remember that most people reading your blogs will be using a smartphone or another mobile device. Long, complex sentences that read well on a desktop computer can look like a wall of text on mobile. That’s why you need to break your content up into short, easy-to-digest sentences.
Include images, videos or infographics
When most people think of blog posts, they mostly think of text. But, your blogs should also contain interesting visual elements, like images, videos and infographics, that get visitors a reason to stick around. Not only do visual elements help your blogs look great, but they also make them more engaging and convertible.
Use keyword-rich phrases
There are many reasons to write blogs, but one of the most important is organic rankings on search engines. If you want your blogs to help you rank higher for relevant keywords, you need to make sure that you’re including them in your blogs. Just make sure to use keywords naturally. Forcing keywords into your content often looks spammy.
End with a call-to-action (CTA)
With an effective blogging strategy, lawn care companies can increase visibility, build trust and, ultimately, convert leads. But, in order for your blogs to convert, you need to include clear CTAs in every post. Your CTA is what tells your readers what to do next to learn more, book a lawn care service or schedule an estimate.
Blog topic ideas for lawn care companies
Answers to FAQs
Do you hear the same questions about lawn care again and again from your leads and customers? In addition to answering these questions on an FAQs page on your website, you should also consider addressing individual questions on your blog. This allows you to give more in-depth answers and provide valuable insight to your readers.
Case studies and customer testimonials
Most lawn care companies claim to be the best at what they do. But, if you can actually back up your claim with evidence, it makes a much bigger impact. Create case studies that demonstrate the impact of your services, like lawn fertilization and aeration, as well as testimonials from your happy customers.
How-to guides
As a lawn care professional, you have a lot of knowledge to share with your readers, and your blog is a great place to do it. How-to blogs, such as how to maintain your lawn between professional services or how to store your lawn mower for winter, demonstrate your know-how and provide value to your readers.
Commentary on lawn care news
From weather events to new city ordinances, there are many things in the news that may impact the lawn care industry and people in your community. Your blog is a wonderful place to share your professional opinion about relevant news. This shows that you’re up to date with what’s going on in your industry and community, and that you’re an expert.
Team highlights and updates
Have you recently hired a new member of your lawn care team? Have you expanded your lawn care services or updated your rates? When you have team highlights and company updates, your blog is a fantastic way to share the news and keep your lawn care leads and customers in the know about your business.
Your lawn care company’s story
One of the best ways to make an impact on prospective lawn care leads and customers is to share the human side of your business, and your blog is a great place to do that. Tell your lawn care company’s story — how you got started, what your mission is and what kind of impact you have on your community.
Let us write your blogs so you can focus on serving your customers
Content marketing FAQs for lawn care companies
Why is content marketing important for lawn care companies?
Effective content marketing can benefit lawn care companies in many ways. For one, when combined with lawn care SEO, content marketing can help you rank higher on search engines and increase your organic visibility. Content marketing can also help you to build trust, demonstrate your expertise, inform your customers about lawn care and more.
How often should you be blogging?
There’s no hard and fast rule as to how often you should be blogging, but content marketing for lawn care companies tends to work best when it’s consistent. That’s why it’s important to publish new blogs on your lawn care website on a regular basis — at least once a week. This gives you a chance to cover a variety of topics, use relevant keywords and keep your readers engaged.
How do you optimize your lawn care website for search engines?
Lawn care SEO on your website starts with keyword research. Once you’ve identified relevant keywords for your website, make it a point to use them throughout your website. Try to use keywords naturally in your page titles, title tags, meta descriptions, page content and alt image tags. Just make sure that you’re not forcing them in.
How do you monitor your content marketing performance?
There are a number of metrics you can use to monitor your lawn care SEO and content marketing performance, including website traffic, organic search traffic, organic impressions and keywords rankings. The Marketing 360® Content app can help you do it all from one place.
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