Lawn Care Leads
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Why lawn care companies need multi-channel advertising
From Facebook to Google, there are many different places where the best lawn care leads spend their time online. You need a marketing strategy that allows you to get in front of leads wherever they spend their time and convert them into paying customers for your lawn care business.
Smart lawn care marketing is about building a visible, stand-out presence wherever your prospective leads and customers are spending their time online. Multi-channel lawn care advertising can help you do just that.
With multi-channel advertising, you can get in front of qualified lawn care leads on popular channels, build brand awareness, capture market share and grow your business.
7 benefits of multi-channel advertising for lawn care companies
1. Drive high-quality leads
Not all lawn care leads are made equal. Some lawn care leads will be more likely to convert than others. With a smart, targeted advertising strategy executed across the right channels, you can get your lawn care company in front of only the very best leads — the people in your area most likely to want or need your lawn care services.
2. Increase your visibility
Visibility is incredibly important for a local lawn care company. Without it, people in your area won’t know you exist and, therefore, won’t choose you. The right multi-channel advertising strategy can help you increase your visibility where it matters most, on the channels most popular with your prospective lawn care leads and customers.
3. Get found
Search engines, like Google and Bing, are often the first place people look when searching for lawn care services. People rarely look past the first few search results. If you want to get found, you need to show up at the top. By taking advantage of search advertising as a part of your multi-channel advertising strategy, you can do just that.
4. Capture market share
Most lawn care companies face stiff competition in their area for the same small group of customers. An effective multi-channel advertising strategy can help lawn care companies increase brand recognition, win high-quality leads that would have otherwise gone to a competitor and capture market share.
5. Target the right audience
With multi-channel advertising, you can target your ads to the right audience for your lawn care business. That means you’ll get your ads in front of the very best lawn care leads — the people most likely to want or need your lawn care services. An effective targeted advertising strategy can lead to a higher ROI and better lawn care leads.
6. Stay top of mind
Not every lawn care lead will be ready to convert into a paying customer right away. Sometimes, it takes time to decide on a lawn care company. By retargeting people who have already visited your website or interacted with your ads in the past, you can stay top of mind and ensure you’re the first lawn care company they think of when they’re ready to commit.
7. Monitor and maximize your performance
One of the biggest benefits of multi-channel advertising is how easy it is to measure your performance. By monitoring your multi-channel advertising performance, you can see what’s working and what’s not. This gives you the ability to make data-driven decisions that can help you maximize your performance and ROI.
The best digital advertising campaigns for lawn care companies
For a local business, like a lawn care company, building a strong, visible local presence is key to getting in front of the best leads and converting them into paying customers. Local advertising campaigns for lawn care companies, like Google Local Service Ads, are key to maximizing your local presence and growing your business.
Search and maps advertising
The search for a local lawn care company often starts on Google, Bing and other search engines. Since most people don’t look past the first page of search results and Map listings, you need to appear at the top of page one. Lawn care search and maps advertising can help you do just that.
Most people need to be exposed to a new brand multiple times before they’ll be ready to convert. With lawn care retargeting advertising, you can reconnect with people who have already visited your website or clicked on your ads. This leads to more conversion, high-quality lawn care leads and, ultimately, more sales for your business.
Social media advertising
Smart multi-channel advertising is about building a visible presence where your lawn care leads and customers are already spending their time. Most people in your area who need lawn care services are spending the majority of their time online on social media. With social media advertising, you can get in front of them.
There are many places your prospective leads and customers are spending their time online. Display advertising can help you grow your lawn care company by displaying your ads across the web on a variety of websites, social media platforms and apps. This means greater visibility for your lawn care company and more leads.
Digital TV advertising
Many people have opted to cut the cable cord in favor of TV streaming platforms, like Roku, Amazon Fire TV Stick and Apple TV. Digital TV — otherwise known as OTT (over-the-top) — advertising helps you get in front of lawn care leads while they’re watching new releases and catching up on their favorite shows.
Digital radio advertising
Digital radio is a constant companion for many different people. That means that with digital radio advertising, you can connect with them while they are listening to digital radio on their morning commute, making dinner, cleaning the house or busy at work. Best of all, digital radio ads can be targeted to the right audience.
A strong local presence is a critical part of success for a local business, like a lawn care company. By advertising your lawn care company on digital billboards, you can get in front of people in your area when they’re driving to the grocery store, work and beyond. With digital billboards, you can become the go-to lawn care company in your area.
Multi-channel advertising tips for lawn care companies
Define your audience
There are many people in your community who want or need your lawn care services, and there are also many people who don’t. In order to connect with your target audience effectively, you need to define who they are, where they spend their time online, what pain points they are looking to solve and what kind of marketing message they’ll respond to.
Set your goals
Do you want to increase your local visibility and brand awareness? Are you looking to become the go-to lawn care company in your area? Do you want to drive high-quality lawn care leads? Whatever the goal of your multi-channel advertising strategy, make sure that you define it clearly so you can work towards it.
Use targeting to get in front of the right people
Not everyone wants or needs your lawn care services, and it’s an expensive waste of resources to advertise to the wrong audience. You’ll get more out of your advertising investment (and a much higher conversion rate) if you target the right audience. With targeted mulit-channel advertising, you can maximize your ROI and sales.
Budget for success
From targeting the right audience to A/B testing your ads, there are many things you can do to maximize your advertising investment, but it’s still just that — an investment. Don’t undercut your results by under budgeting. Give your multi-channel advertising the resources necessary to drive results by budgeting for success.
Maximize your visibility across the most popular channels
To make the most of multi-channel advertising for your lawn care company, you need to make sure that you’re running ads on the right channels. Facebook, Google, YouTube and other popular channels with your customer base are your best source of high-quality lawn care leads. Maximize your visibility by focusing on the right channels.
Build exact-match landing pages
It’s a mistake to link your ads to the homepage of your website, or any other page with an unmatched message. When someone clicks on one of your ads, it’s important to direct them to a landing page that matches the ad’s message exactly. This will increase your conversion rate, which means more lawn care leads for your business.
Bid on branded keywords
People who are searching for your lawn care company by name on Google, Bing and other search engines are highly likely to convert. Don’t lose out on them to a competitor bidding on your branded keywords. Make it a point to bid on your own branded keywords in search ads to ensure you always show up at the top of the search results.
Measure your results
Making small changes to your ads and overall multi-channel advertising strategy can have a big impact on your performance. By keeping a close eye on the results of your campaigns, you’ll get the data you need to make smarter, more informed decisions about your advertising strategy and budget. Measuring your results is the first step toward maximizing your ROI.
Work with a dedicated Ad Specialist
From lawn care PPC campaigns to search and display campaigns, there are so many different advertising strategies and channels you could be using to grow your lawn care company. Working with a dedicated Ad Specialist from Marketing 360® can help you find the right strategies and channels for your business.
Multi-channel advertising FAQs for lawn care companies
What is multi-channel advertising?
There are many different places your target audience could be spending their time online. Multi-channel advertising is key to getting in front of them, whether they’re scrolling through Facebook, watching YouTube videos or searching Google. With multi-channel advertising, lawn care companies can increase visibility, capture market share and drive lawn care leads.
What are the best advertising channels for lawn care companies?
Every lawn care company is unique, and the right multi-channel advertising for your business should be unique, too. The best advertising channels for your business will depend on what your goals are and who your target audience is. However, some of the most popular channels for lawn care companies include Google, Facebook, LinkedIn and YouTube.
How much should you budget for multi-channel advertising?
When you're planning your multi-channel advertising budget, make sure to allocate enough money to reach your target audience and achieve your desired results. The amount you'll need to spend to drive results will vary depending on the size of your target audience and the channels you're using.
How do you know if multi-channel advertising is working for your business?
The only way to know whether or not multi-channel advertising is working for your landscaping company is to measure your performance. When you regularly monitor your results, it gives you the data you need to make more informed decisions about your advertising budget and strategy. This means you can make necessary adjustments to maximize your ROI and reach your goals.