#1 Marketing Platform® for Doctors
Modern marketing to grow your medical practice
Doctor marketing to grow your practice
These days, medical practices face a lot of competition, not only from small private practices in their area but also from hospital-owned practices. And, unfortunately, the inability to stand out from the crowd is a big reason so many practices end up closing their doors.
Attracting — and keeping — new patients can be incredibly challenging for modern doctors and medical practices, but it’s essential to success. Luckily, the right doctor marketing strategy can do just that.
Doctor marketing highlights what makes your medical practice unique, helping you to stand out and get ahead of your competition. It gets you in front of the right people — prospective patients looking for the care you provide — in the right place and at the right time.
5 reasons to use a doctor marketing platform
- 1. Everything you need in one place: Your medical practice’s marketing strategy should incorporate multiple channels and techniques. And, managing it all can get complicated, fast. With Marketing 360®’s doctor marketing platform, you get everything you need to manage your doctor marketing strategy all in one place.
- 2. Streamline your marketing: Smart doctor marketing is about building visibility wherever your potential patients are spending their time online. But, just because you’re using multiple channels, it doesn’t mean you should have multiple individual strategies. Streamline your marketing strategy across the web with an all-in-one doctor marketing platform.
- 3. Save time: Between caring for patients and managing the day-to-day operations of your practice, chances are, you don’t have a lot of time left in your schedule to devote to doctor marketing. The Marketing 360® doctor marketing platform saves you time by allowing you to manage it all from one place.
- 4. Save money: From social media scheduling to reputation management, there are many marketing tools out there that can help you grow your medical practice. But, paying for them all one by one can add up quickly. With the Marketing 360® doctor marketing platform, you get all the tools you need at one low price.
- 5. Monitor and maximize your performance: Which channels are driving the most traffic to your medical practice’s website? Are you getting form leads from search ads or Facebook ads? How many keywords are you ranking for? With Marketing 360®’s doctor marketing platform, you can answer these and many more questions about your doctor marketing performance.
Must-have marketing channels for medical practices
SEO and content
SEO and content marketing
Many times, when someone needs medical care, their search for a physician or a specialist often starts on a search engine. To rank in these searches and get found by prospective patients, you need doctor SEO and content marketing. This can also help you build trust, demonstrate your expertise and so much more.
Email and text
Email and text message marketing
Not only do many doctors face the challenge of attracting new patients, but also the challenge of keeping them coming back for future care. Email and text message marketing can help. With the right email and text message marketing strategy, you can stay top of mind with your patients and ensure they choose you when they need future care.
Social media marketing
These days, most people spend the majority of their time online on social media. That makes Facebook, Instagram and other social media platforms ideal marketing channels for doctors and medical practices. With doctor social media, you can connect with prospective patients in your community, build trust and grow your practice.
In most places, doctors face a lot of competition. Not only do doctors need to be visible wherever their potential patients are already spending their time, but they need to make their practice stand out. Online advertising can do both of those things, while helping you capture market share and maximize your success.
Trust is a critical aspect of relationships between patients and doctors. You can start building trust with prospective patients before they even step foot in your practice with reputation management. By taking a proactive approach to reputation management, you can get more five-star reviews and build a strong reputation for your practice.
The benefits of working with a doctor marketing team
Do more for less
Many doctors choose DIY marketing because they want to save money. It’s important to remember that, even with the very best doctor marketing software, marketing takes time. And, your time is money. By outsourcing your marketing to the professionals at Marketing 360®, you can do more for less.
Free up your schedule
Doctors are some of the busiest people around. Not only are you responsible for patient care, but also for managing your team and practice. And, doctor marketing can be a full-time job in itself. With a dedicated marketing team, you can free up your schedule without having to sacrifice the growth of your practice.
Stay up to date with the latest trends
Marketing is always changing and evolving. Doctors who want to succeed need to be able to stay up to date with all of the latest trends and strategies. By working with a team of marketing experts, you can rest assured that your medical practice is always on-trend and competitive, even as the market changes.
Maximize your ROI
Every medical practice needs marketing. It’s a non-negotiable part of success for any modern business. But, not every doctor's marketing investment will yield the same results. When you choose to work with a professional marketing team, you have talent and expertise on your side that can help you maximize your ROI.
Focus on what matters most
No doctor goes into medicine because they have a passion for Google ads for doctors or physician SEO. They do it because they love caring for their patients and giving back to their communities. With your own Marketing 360® marketing team, you free yourself up to focus on what matters most — caring for your patients.
Doctor marketing FAQs
Why is doctor marketing important?
From private practices to hospital-run practices, most doctors face a lot of competition for new patients. Doctor marketing is a critical piece of the puzzle that helps physicians not only get in front of new patients but also stay connected with existing patients. It also helps to highlight what makes you unique and sets you apart from your competition.
How do you create a doctor marketing strategy?
The first step toward creating a doctor marketing strategy for your medical practice is to figure out who your target audience is and what your goals are. From there, get to know your audience — who they are, where they spend their time and what their pain points are. Then, you can create a strategy to reach them.
What does inbound marketing look like for doctors?
Inbound marketing is a holistic, patient-centric approach to doctor marketing that focuses on attracting patients who are already interested in care. Once you’ve attracted them to your practice website or blog, the goal is to convert them into patients by educating them, building trust and providing a positive experience.
How do you generate leads and patients?
There are so many different ways that doctors and medical practices can generate leads. Doctor SEO and content marketing can help you get found in organic searches, while multi-channel advertising can help you capture market share from your competitors. You can also drive leads and patients with reputation management, listings management and more.
Real medical practices, real results
As a medical practice, your business is only as strong as your stream of leads. Marketing 360® has helped medical practices like yours build their brand presence, improve their business operations and drive medical practice leads.
After one year with Marketing 360®, medical practices saw these fantastic results*
747% increase in website traffic
10,741% increase in overall impressions
12,205% increase in overall clicks
1,340% increase in conversions (leads and sales)
17,455% increase in organic impressions
9,300% increase in organic clicks
1,508% increase in organic keyword rankings
1,146% increase in social clicks
144% increase in ad impressions
310% increase in direct impressions
*Average results based on a study of past medical clients. Individual account performance may vary. Results are not guaranteed.
See what our medical practice Marketing 360® Platform users are saying
"Business has progressed since our company has been with Marketing 360®!"
Pat F. | Administrator
"Easy to use, and the training made it smooth sailing to get up and running."
Christy G. | Marketing
"My business and social media exposure has increased significantly with their help."
Danielle W. | Owner
"The software is user friendly, and the staff is AMAZING!"
Megan C. | Marketing Manager
"I'm very happy with my experience so far, and the agent was an outstanding individual to work with."
Angela R. | Doctor
"It is definitely worth the investment. If you are looking to grow your business, this is company you want to work with."
Stacey P. | Owner
"The customer service is top-notch."
Suzanna D. | Marketing Manager
"This company works hard to provide us with excellent service and value for our money."
Tracey M. | Office Manager
"I like the service that is provided with this product and the ease of use of the dashboard."
June F. | Administrator
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