Child Care Social Media
#1 Marketing Platform® for Child Care Businesses
Build local trust and awareness with social marketing for child care businesses
Why child care businesses need social media management
Smart child care marketing is about building a visible presence wherever parents in your community are spending their time online. These days, most people are spending their time on social media platforms, like Facebook and Instagram.
Social media has become a must-have marketing channel for child care businesses, but it’s about more than just having a social media profile. Effective social media management involves consistently posting social media content, engaging with your audience and connecting with your community.
The right child care social media management strategy can help you develop brand awareness, build trust with local parents, drive child care leads and enrollments, and so much more.
7 benefits of social media management for child care businesses
1. Increase brand recognition
Most parents won’t be ready to commit to your child care business the first time they’re introduced to your brand. The better parents recognize your brand, the more likely they are to trust you and work with you. Social media management is a fantastic tool for increasing brand awareness and recognition.
2. Build community connections
The more connected you are to your community, the more recognition, leads and enrollments you’ll get. And, when it comes to building community connections, nothing beats social media management. Use social media to build relationships with parents and partnerships with other businesses. You should also consider promoting community events and nonprofits, as well as sharing local news, especially if it is relevant to child care.
3. Showcase your expertise
There are many child care providers parents could choose from. If you want them to choose you, you need to show them you’re a professional they can trust. By creating educational and informative social media posts, you can demonstrate your experience and expertise in the child care business.
4. Humanize your business
People don’t trust a faceless brand or logo. They trust the humans behind the brand, and that’s especially true where child care is concerned. Social media is the perfect place to show the human side of your child care business through behind-the-scenes photos of your day care center, employee highlights and more.
5. Drive traffic to your child care website
Even the best child care website won’t do you much good without website traffic. Luckily, social media can help you drive traffic to your child care website. Make sure to include a link to your child care website on your social media profile, and add relevant links to your social media posts as well.
6. Get to know your customer base
Social media is not only ideal for making announcements and sharing information, but it’s also a valuable tool for communicating with parents and child care leads. By asking questions, posting surveys and engaging with comments, you can get to know your customer base on a deeper level. This can help you fine-tune your marketing message to drive success.
7. Win leads and customers
Most marketers don’t think about social media management in terms of leads and sales, but it’s a stronger lead-generation tool than you might think. Everything you do on social media, from building your brand to showcasing your expertise, all amounts to the same thing sooner or later — more child care leads and enrollments for your business.
The best social media platforms for child care businesses
Google Business Profile
When someone does a “near-me” search for child care services in your area, you want to show up at the top of the local maps rankings. Claiming and optimizing your Google Business Profile can help you get found in local searches. You can also improve your visibility by posting updates on your profile and getting five-star reviews.
Facebook is the most popular social media platform, and it’s especially popular among parents, making it an ideal place to focus your child care social media efforts. Be sure to post regularly on Facebook, and take care of unique features, like interest groups and live events, to make the most of Facebook marketing for child care centers.
As the premier social media platform for industry experts and professionals, LinkedIn is a great place to connect with busy parents looking for child care. It’s also an ideal platform for building valuable partnerships with other local businesses in your community, which can help you grow your business and drive child care leads.
Instagram is where a lot of young parents are spending their time online, making it a smart social media platform for child care businesses to take advantage of. It’s a visual platform that allows you to share photos and videos of your child care business, and by using the right hashtags, you can get your content in front of more people.
YouTube isn’t just popular for video streaming and social media, but it’s also the second-largest search engine behind Google. Creating a YouTube channel for your child care business and publishing new videos on a regular basis can help you stand out and attract child care leads. Just make sure to optimize your videos for YouTube SEO.
How to make your social media profiles stand out
Choose the right profile picture
Your profile picture is the first thing people will see when they visit your social media profile or interact with your child care business on social media. It should be representative of your brand, like your logo, or a picture of your child care center or team. Make sure to choose a professional, high-quality image.
Write an engaging bio
Your social media bio is your chance to tell social media users who you are and what you do. Make sure to get your social media bio right by making sure it’s professional, well-written and high quality. Also, make sure that you use relevant keywords in your bio so that people can find your child care business.
Ensure brand consistency
Whether someone lands on your Google Business Profile listing or Facebook page, they should be able to immediately tell that it belongs to your child care business. Ensure brand consistency by using the same colors, logo and tone of voice across all of your social media profiles. This will help you build a more recognizable brand for your business.
Use relevant keywords
Social media has become a key place for people to look for new brands and local businesses, like child care businesses. But, in order to find your child care business, you need to use the right keywords in your social media bio and posts. You should also make sure to use the right hashtags to ensure your posts get found by the right people.
Establish a voice for your business
Social media users want to know what to expect from your child care social media posts. One great way to set the right expectations is to establish a voice for your child care business. This will also help to guide your social media posts and ensure consistency across your social media profiles.
Post high-quality content
If the only things you’re posting on social media are child care promotions, social media users aren’t going to want to follow you. People follow brands that provide value in some way, whether it be funny, educational or motivational. That’s why, in addition to promoting your brand, you should focus on posting valuable, high-quality content.
Engage with your audience
Not only is social media a great place to get the word out about your child care business, but it’s also perfect for building relationships with child care leads and parents. To build those relationships, you need to engage with your audience. When someone comments on a post or asks a question, make it a point to respond.
Use social media management software
A strong social media presence is an active social media presence, which means that you need to post on a regular basis. Social media management software, like the Marketing 360® Social app, allows you to schedule out social media content on multiple profiles for the day, week or even month — all from one place — saving you time and helping you stay active.
What to post on social media for child care businesses
Child care center updates
Have you recently extended your hours, updated your menu or hired a new child care provider for your team? Social media is a fantastic place to keep parents and child care leads up to date about what’s going on in your child care center.
As a professional child care provider, you have unique insights and expertise that can benefit your followers. Provide value to your social media followers by creating social posts that educate and inform them about child care. This will demonstrate that you’re knowledgeable and that you’re the right child care provider for the job.
While you shouldn’t just post promotional content on social media, you should post promotional content every once in a while. This is especially valuable if you’re running a discount, referral program or some other sort of special offer for child care services. The more people know about your offer, the more people will take advantage of it.
Answers to FAQs
If you hear the same questions from child care leads and parents over and over again, chances are, other people are asking them, too. By answering frequently asked questions in your social media posts, you can provide valuable information to your followers and showcase your knowledge.
Parent feedback and reviews
Parents need to know they can trust you before they’ll work with your child care business. One of the most powerful tools available for building trust is positive feedback from the parents you already work with. When a parent writes a five-star review for your child care business or gives you great feedback, share it on social media.
Relevant news stories
Whether it’s a new tax credit for parents paying for child care services or a recent study on early childhood education, make it a point to comment about relevant news stories on social media. This shows that you're in touch with what’s going on in the world, your community and your industry.
Child care memes and humor
Connecting with your followers and child care leads on an emotional level is the best way to make your child care business stand out. One great way to do that is by sharing social media content that makes people laugh, like memes and other humorous content relating to child care.
Social media management FAQs for child care businesses
Why is social media management important for child care businesses?
Social media platforms have become the primary place people spend their time online these days. What’s more is that social media users actively use these platforms to find new brands and local businesses, like child care centers. The right social media management strategy can help a child care business increase brand awareness, build trust, connect with their community, drive child care leads, boost enrollments and more.
How do you create an effective child care social media strategy?
Every child care business is unique, and the right social media management strategy for your business will depend on your target audience, the platforms you choose and your goals. However, all effective social media management strategies have a few things in common — consistent posting schedules, proper hashtag use and timely engagements.
What are the rules child care businesses need to follow on social media?
Part of the beauty of social media is that it’s a less formal way to connect with child care leads and parents. However, it’s important to remember that it’s also public, and you should always be professional. Furthermore, you should make it a point to get permission from parents before posting any photos of children in your care on social media.
How often should a business post on social media?
There’s no hard and fast rule as to how often you should post on social media. The answer really depends on your audience and goals, as well as the platforms you’re using. But in general, you should aim to publish social media content on all of your active channels at least once a day.