Child Care SEO
#1 Marketing Platform® for Child Care Businesses
Boost organic leads with content marketing and child care SEO
Why child care businesses need content marketing
Modern parents looking for child care services are no longer turning to the Yellow Pages, and fewer people are relying on personal recommendations from friends or coworkers. Instead, most parents are turning to search engines, like Google or Bing, to find child care.
People actively searching for child care services in your area are some of the best child care leads you could ask for. The key to getting in front of them is a cohesive child care SEO and content marketing strategy.
Child care SEO and content marketing work together to help you rank higher on search engines and get found by parents in your community looking for child care. Content marketing can also help you gain trust, demonstrate your child care expertise and more.
6 benefits of content marketing for child care businesses
1. Get found on search engines
Parents in your area who are searching for the child care services you offer on Google or Bing are highly convertible leads. With a combination of on-site child care SEO and consistent content marketing, child care businesses can show up at the top of the search results and get found by parents in their communities.
2. Drive low-cost, high-quality leads
Not all child care leads are made equal. Organic leads are some of the best child care leads you could ask for. Not only are all organic clicks free, but they’re also actively searching for your child care services. With content marketing and child care SEO, you can drive more low-cost, high-quality leads to your business.
3. Become a thought leader
Creating content for your website, blog and social media profiles is a great way to express your expert thoughts and opinions on child care. This can help to demonstrate your experience and professionalism, which reassures parents that you know what you’re doing. Just make sure that you avoid controversial topics.
4. Build trust and credibility
Parents who work full-time jobs may rely on child care providers for the majority of the day. They need to know their kids are in good hands. If a lead can’t trust you, they’ll never convert. By creating professional, compelling content, you can show parents that you’re the right child care provider for the job.
5. Educate and inform your client base
Your blog and social media profiles are wonderful places to educate and inform parents about the world of professional child care. This is a great opportunity to talk about your processes, policies and child care philosophies. The better parents understand these things, the more receptive they’ll be to your child care services.
6. Control the conversation
Between child care reviews and social media comments, there’s a lot said about your child care business that is out of your control. By creating content yourself, you gain a lot more control over the conversation. With content marketing, you get to decide what is said about your child care business.
How to find the right keywords for your child care business
Choosing the right keywords is essential to successful child care SEO and content marketing. In fact, it’s the foundation of your entire strategy, and if you don’t get it right, it can impact everything from your organic visibility to the quality of your child care leads.
Not sure how to find the right keywords for your child care SEO and content marketing strategy? Start by putting yourself in parents’ shoes and thinking about the search terms you would use to find your child care center or services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your child care website.
Best content marketing types for child care businesses
Blog articles and website content
Your content marketing strategy should start on your child care website with blogs and website content. Your website content and blogs should be written professionally, easy to understand, include relevant keywords and provide value. This will help your child care website rank higher organically on search engines.
Social media posts
Most people spend the majority of their time online on social media, and parents are no exception. But, it’s not enough for child care businesses to simply have a business profile on Facebook or Instagram. In order to build success on social media, child care businesses need to be active and create social media posts regularly.
Email marketing is a form of content marketing that every child care business should be taking advantage of. With email marketing, you can nurture leads into enrollments, as well as stay connected with the parents you already serve. Best of all, child care providers can save time by automating email campaigns.
Your content marketing strategy shouldn’t be limited to text-based content types. Most people would rather watch a video than read an article. Keep your blog articles, social media posts and website interesting by creating videos. Videos are valuable because they’re incredibly engaging and memorable.
When you have a complex topic to break down, there’s no better way to go about it than with an infographic. Infographics allow you to visually explain different child care topics in a way that’s easy for parents to understand. Best of all, you can use them on your website, blogs, social media posts and beyond.
Have you recently hired a new child care provider or administrator? Have you changed your hours or expanded your services? Are you planning on moving to a new child care center? When you have news to share about your child care business, there’s no better way to get the word out than with a press release.
How to write blogs for your child care website
Pick a catchy headline
When someone visits one of your blogs, the first thing they’ll see is the headline. If it falls flat, chances are, you’re going to lose your visitor. It’s important to make your headline count. Pick a catchy headline that grabs the attention of your readers, and try to keep it short, sweet and to the point.
Use short, easy-to-digest sentences
Most people reading your blogs will be using a smartphone. Format your blogs for your mobile readers by using short, easy-to-digest sentences. This will make your blogs easier and more enjoyable to read, while also providing a better experience for your mobile visitors.
Include images, videos or infographics
If the only thing your child care blogs consist of is text, they’re going to get boring, fast. It’s important to keep your blogs interesting by using eye-catching visual elements, like images, videos and infographics. This will make your blogs more compelling, engaging and memorable for your readers.
Use keyword-rich phrases
Creating blog posts for your website on a regular basis is a great way to improve your child care SEO and rank higher in the search results. However, blogging is only an effective SEO strategy if you include the right keywords in your blogs. Make sure to use keyword-rich phrases naturally in your blogs and without force.
End with a call-to-action (CTA)
Every child care blog you write should end with a CTA that tells your readers what to do next, whether it’s to sign up for your email list or schedule a tour of your child care center. This will help to make your child care blogs more convertible and effective.
Blog topic ideas for child care businesses
Answers to FAQs
Do you hear the same questions over and over again from child care leads and the parents you work with? In addition to addressing these questions in an FAQs page on your child care website, you should answer them one by one in your blog. This will allow you to give more in-depth answers to common questions.
Social proof is a powerful trust-building tool for child care businesses, and there’s no stronger form of social proof than testimonials from real parents. Ask happy parents to create written or video testimonials for your child care business. Then, showcase them in your blogs to demonstrate the quality of your service.
Educational content, like how-to guides, are the perfect way to educate and inform parents about child care. As a child care professional, you have a lot of knowledge to share with parents. Use how-to guides and other forms of educational content to inform your readers and build trust.
Commentary on child care news
When things happen in the news that have an impact on the child care industry or parents in your area, take some time to share your expert opinion on the matter. This will demonstrate that you’re informed and up to date about what’s going on in the child care industry, as well as in your community.
Team highlights and updates
Your blog is a fantastic place to show the human side of your child care business. Whether you’re announcing your latest employee of the month, the addition of a new team member or some other team update, your blog is a great place to do so.
Your business’s story
Parents need to be able to trust your child care business before they’ll work with you. In order to trust you, they need to get to know you. Use your blog to share your child care business’s story, including who you are, what you do, your educational and professional background, etc.
Content marketing FAQs for child care businesses
Why is content marketing important for child care businesses?
There are several reasons why content marketing is important for child care businesses. First, content marketing and child care SEO can help you rank higher in organic searches. Second, content marketing can help you build a more recognizable and trusted brand. Finally, content marketing helps you stand out and attract child care leads.
How often should you be blogging?
The frequency with which you publish new blogs will depend on a number of factors, including your audience, goals and resources. But, as a general rule, you’ll want to try to publish new blogs once or twice a week.
How do you optimize your child care website for search engines?
Child care website SEO starts with keyword research. After you identify relevant keywords for your child care website, optimize your website with them. That means including relevant keywords naturally in your page titles, title tags, meta descriptions, alt image tags, website content and beyond.
How do you monitor your content marketing performance?
Monitoring your child care content marketing performance helps you determine whether it’s working for you or not. There are a number of metrics you should be keeping track of, like keyword rankings, organic clicks, conversions and impressions, website traffic and beyond — all of which, you can track with the Marketing 360® Content app.