Child Care Marketing
#1 Marketing Platform® for Child Care Businesses
Modern marketing to grow your child care business
Child care marketing to grow your business
With hundreds of thousands of child care providers operating in the United States, businesses that want to succeed need to be able to separate themselves from the competition. Failing to do so can mean missing out on child care leads and stagnation.
The competition is fierce for child care centers. In order to grow your child care business and reach your goals, you need to be able to stand out from the crowd and attract the right families. That’s where child care marketing comes in.
Child care marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — families specifically looking for the child care services you provide — in the right place and at the right time.
5 reasons to use a child care marketing platform
- 1. Everything you need in one place: Modern child care businesses need to build a visible presence across the web, from local directories, like Top Rated Local®, to social media platforms, like Facebook. Having a child care marketing platform, like Marketing 360®, on your side gives you everything you need to manage your marketing channels and strategies from across the web from one place.
- 2. Streamline your marketing: Social media marketing, content marketing and day care advertising are just a few of the many marketing channels modern child care businesses should be using. But, none of these strategies should be working in a silo. Having a singular child care marketing platform makes it easy to streamline your marketing strategy and drive success.
- 3. Save time: Child care marketing takes time, especially when you manage every marketing channel separately. By managing and monitoring all of your marketing strategies from one place, you’ll not only have a more effective, streamlined approach, but you’ll also save a lot of time and help to free up your schedule.
- 4. Save money: There are several different child care marketing tools and software programs out there that can help to make marketing your business easier and more effective, but paying for them one by one can really add up. With an all-in-one child care marketing platform, you get all of the tools you need at one low cost.
- 5. Monitor and maximize your performance: Which social media platforms are driving the most child care leads for your business? Are your child care ads on Facebook converting? Answer these questions and more by monitoring your marketing performance across the web with a child care marketing platform. Get the data you need to make necessary adjustments and maximize your performance.
Must-have marketing channels for child care businesses
SEO and content
SEO and content marketing
When someone searches for child care on a search engine, like Google or Bing, you want your child care business to show up on page one of the search results. Effective child care SEO (search engine optimization) and content marketing can help you rank higher in organic searches and get in front of high-quality child care leads.
Email and text
Email and text message marketing
Most child care leads won’t be ready to convert the first time they’re introduced to your child care business. With email and text message marketing, you can nurture your leads throughout every stage of the decision-making process. You can also use email and text to stay in contact with the families you’re already working with.
Social media marketing
Most people these days spend the majority of their time online on social media. With social media marketing, you can build a strong social media presence for your child care business. This can help you get in front of more people, build valuable community connections and drive high-quality child care leads to your website.
Child care and day care centers that want to succeed need a visible presence that stands out wherever parents in their community are spending their time. A multi-channel advertising strategy across popular channels with parents and families, like Google, Facebook and Instagram, can help you do just that.
Parents and families are going to read your child care reviews before they will schedule a tour of your day care center or make any sort of commitment to working with you. Getting lots of five-star child care reviews and building a great reputation can help you increase your local visibility, build trust with families and convert leads.
The benefits of working with a child care marketing team
Do more for less
Every child care business needs marketing, but doing it yourself takes a lot of time and hiring an in-house marketing manager can be prohibitively expensive. Working with the child care marketing team at Marketing 360® means you get more talent on your side without the expense – allowing you to do more for less.
Free up your schedule
Small business owners are some of the busiest people around, and that’s especially true for child care providers. Child care marketing is a full time job in itself, and it can be hard to find the time to dedicate to it. By working with Marketing 360®’s child care marketing team, you take one big thing off your plate and free up your schedule.
Stay up to date with the latest trends
Modern child care marketing is always changing and evolving. If you want your child care center to get ahead — and stay ahead — you need a marketing strategy that changes and evolves, too. The child care marketing professionals at Marketing 360® work to stay up to date with the latest marketing trends that impact the child care industry.
Maximize your ROI
Every child care business needs to invest in marketing, but what you get out of that investment is not a guarantee. Not all child care marketing strategies get the same results. By working with Marketing 360®’s child care marketing team, you’ll have an expert on your side who knows how to maximize the return on your investment.
Focus on what matters most
Most child care providers aren’t in the business because they have a passion for child care PPC campaigns. They do what they do to help children and families in their communities. When you choose to work with the child care marketing pros at Marketing 360®, it frees you up to focus on what matters most — providing great child care.
Child care marketing FAQs
Why is child care marketing important?
Child care businesses that want to succeed need to be able to get in front of the right leads and stand out from their competition. The right child care marketing strategy can help day care and child care centers develop a visible presence, increase brand recognition, build trust and more. It’s a critical part of success for modern child care businesses.
How do you create a child care marketing strategy?
Every child care business has its own unique needs, which means that there’s no one-size-fits-all solution where child care marketing is concerned. To create a child care marketing strategy, start by identifying who your target audience is, where they spend their time and what kind of message will resonate with them.
What does inbound marketing look like for child care businesses?
Inbound marketing is about helping the right child care leads to find your day care center or child care business. Some of the best inbound marketing strategies for child care businesses include child care SEO and content marketing, search advertising, reputation management and email marketing.
How do you generate child care leads?
The first step toward generating child care leads is to identify who your ideal leads are. What are their pain points? Where do they spend their time online? What kind of message will resonate with them? Once you know the answers to these questions, you can start developing a marketing strategy to generate child care leads.
Real child care businesses, real results
As a child care business your business is only as strong as your stream of leads. Marketing 360® has helped child care businesses like yours build their brand presence, improve their business operations and drive child care leads.
After one year with Marketing 360®, child care businesses saw these fantastic results*
167% increase in website traffic
5,075% increase in overall impressions
21,786% increase in overall clicks
1,292% increase in conversions (leads and sales)
1,589% increase in organic impressions
360% increase in organic clicks
1,505% increase in organic keyword rankings
332% increase in social clicks
30,237% increase in ad impressions
438% increase in direct impressions
*Average results based on a study of past child care clients. Individual account performance may vary. Results are not guaranteed.
See what our child care Marketing 360® Platform users are saying
"We are a childcare service business that is less than 2 years old and in the past we have struggled with generating leads online, until we discovered Marketing 360®."
Sasha A. | Owner
"This company greatly improved my enrollment for my school"
Tim M. | Owner
"The best business choice I have ever made! Thank you Marketing 360 for being so amazing and talented!"
Kathy G. | Owner
"I enjoy the one-on-one attention from the team. The ability to run through the numbers each week is a tremendous resource."
Eric B. | Co-Owner
"Marketing 360® has been the best marketing solution our business has ever had!"
Jackie R. | Director
"We saw results in our program in a little under two months, and we were very pleased."
C.T. | Owner/Director
"The Marketing 360® platform has everything that we need to easily and efficiently run our marketing operation."
Chandler J. | Director of Business Development
"Marketing 360® is a reliable software to optimize your budget in advertising."
Paul M. | Digital Marketing Director
"It's easy to use, and the team is friendly and knowledgeable."
Jodie S. |
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