Child Care Leads
#1 Marketing Platform® for Child Care Businesses
Generate high-quality exclusive child care leads
Why child care businesses need multi-channel advertising
Child care businesses that want to succeed need to be able to increase their visibility and stand out from their competitors. It’s no longer enough to have a listing in the Yellow Pages and rely solely on word of mouth from happy families.
Smart child care marketing is about building a visible presence wherever prospective leads in your area are looking. Multi-channel advertising can help you do just that.
Connect with potential customers at every stage of the marketing funnel, convert leads and capture market share with multi-channel advertising for your child care business.
7 benefits of multi-channel advertising for child care businesses
1. Drive high-quality leads
All child care leads are not made equal, and if you want to make the most of child care marketing for your business, you need to focus on strategies that drive the highest quality leads. With multi-channel advertising, you can drive high-quality child care leads by establishing a visible presence on the most popular channels with parents in your area.
2. Increase your visibility
Getting in front of parents in your community looking for child care is the first step to increasing enrollments and driving success for your business. The beauty of multi-channel advertising is that it helps you boost your visibility across all of the channels most popular with your customer base, from Google to Facebook and beyond.
3. Get found
People looking for child care services often start their search on a search engine, like Google or Bing. People actively looking for your services are highly likely to convert, but in order for them to do so, they need to be able to find you. Including search ads in your multi-channel advertising strategy can help you get found.
4. Capture market share
There are other child care businesses competing for the same leads on every channel. Multi-channel advertising helps to give your business a leg up so you can stand out from the crowd. With an effective multi-channel advertising strategy, you can win child care leads and capture market share from your competitors.
5. Target the right audience
It’s a waste of your resources to advertise to people who will never want or need your child care services. With multi-channel advertising, you can target the right audience — parents and families in your area who are most likely to want and need your services — in the right place and at the right time.
6. Stay top of mind
Deciding on a child care business takes time, and most parents want to do a lot of research before they make a final decision. With multi-channel advertising, you can keep your child care business top of mind with your leads throughout every stage of the marketing funnel. That way, when they’re ready to make a decision, your business comes to mind.
7. Monitor and maximize your performance
One of the best parts about multi-channel advertising for child care centers is that it doesn’t have to be a guessing game. By regularly monitoring your performance, you can see what’s working and what’s not. This allows you to make any necessary adjustments so you can maximize your performance and ROI.
The best digital advertising campaigns for child care businesses
For local businesses, like child care centers, showing up in local searches is critical to success. There are lots of ways to increase your local visibility, but local advertising is one of the most effective. With targeting, you can make connections with people in your area looking for child care services.
Search and maps advertising
When someone does a near-me search for child care services, you need to show up at the top of the first page of results if you want them to choose you. Most people don’t look past the first few results, and by taking advantage of search and maps advertising on Google and Bing, you can make sure that your child care business is found.
Most parents won’t be ready to commit to your child care business the first time they see one of your ads or Facebook posts. By utilizing retargeting ads, you can stay in front of leads throughout every stage of the marketing funnel. This way, your child care business is the first thing they think of when they’re ready to make a commitment.
Social media advertising
Facebook, Instagram and other social media platforms are where most people spend the majority of their time online these days. Social media advertising can help you connect with parents and families in your area where they’re already spending their time online. This can help you drive high-quality leads and results.
Display advertising helps to increase your child care business’s visibility across the web on various sites, apps and social media platforms. Whether you’re looking to increase brand awareness for your business or generate high-quality child care leads, display advertising can help you reach your goals.
Digital TV advertising
As more and more people have cut the cable cord, digital TV has become a fantastic place to advertise your child care business. Digital TV ads are unskippable and can be targeted to your audience with pinpoint accuracy. It’s a great advertising channel for child care businesses looking to stand out.
Digital radio advertising
For a lot of people, the radio is always on, whether they’re in the car headed to work or the grocery store, or in the kitchen making dinner. Connect with parents in your area while they’re listening to the radio with digital radio advertising. Get more out of digital radio advertising by targeting the right audience.
Get in front of parents driving around your local area with digital billboard advertising. These digital billboards are located on busy highways and roads, and they allow child care businesses to target their ads to people driving in specific areas. This is a great way to increase your local visibility.
Multi-channel advertising tips for child care businesses
Define your audience
Advertising to the wrong audience is a waste of your time and money. But, before you can target the right audience, you need to figure out who they are. Define who your audience is, where they spend their time and what message will resonate with them. This will help to guide your child care advertising strategy.
Set your goals
Before you start advertising, you need to take some time to figure out what you want to get out of it. Do you want to build a more recognizable brand in your community? Do you want more child care leads? Whatever your goals may be, make sure that you identify them. This will make it easier to build an effective advertising strategy.
Use targeting to get in front of the right people
Most child care businesses don’t have a bottomless advertising budget and can’t afford to advertise to people who will never want or need their services. Make the most of every dollar you spend on advertising by targeting the right people — parents and families in your area looking for the child care services you provide.
Budget for success
While child care advertising is an essential part of success, it’s also not cheap. You can’t expect to get results if you’re not willing to budget for success. Set an advertising budget that gives your strategy time to work and improve.
Maximize your visibility across the most popular channels
It will do you no good to advertise on channels if parents aren’t using them. In order to drive results from your multi-channel advertising campaign, you need to make sure you’re advertising on the right channels. That’s why it’s so important to identify your target audience and where they spend their time.
Build exact-match landing pages
It’s a mistake to link an ad with a specific offer to the homepage of your child care website. In order to get the highest possible conversion rate, you need to link your ad to a landing page with a message that matches the ad exactly. People are much more likely to convert if the message matches.
Bid on branded keywords
People who are searching for your child care business by name are some of the highest quality leads you could ever ask for. Don’t run the risk of a competitor outranking you for your own brand name. Bid on your own branded keywords to ensure that you show up at the top of the search results.
Measure your results
The world of digital advertising is constantly changing. What worked for your child care business previously may not work for you in the future. Measuring your results can help you stay in the know about what’s working and what’s not. This can help you make smarter, data-driven marketing decisions for your child care business.
Work with a dedicated Ad Specialist
Multi-channel advertising for child care businesses isn’t always cut and dry. It can be tricky to get it right, and most child care businesses can’t afford to get it wrong. By working with a dedicated Ad Specialist, you get experience and expertise on your side that can help you maximize your results and ROI.
Multi-channel advertising FAQs for child care businesses
What is multi-channel advertising?
Multi-channel advertising is a strategy that helps child care businesses build a visible presence across all of the most popular channels with parents and families. It’s a great way to increase brand awareness, build trust, capture market share from your competitors and drive high-quality child care leads to your website.
What are the best advertising channels for child care businesses?
The best advertising channels for your child care business will depend on your target audience and where they spend their time online. But in general, the best advertising channels for child care businesses include Google, Facebook, Instagram and YouTube.
How much should you budget for multi-channel advertising?
There’s no one-size-fits-all advertising budget that will work for every child care center. Your specific budget will depend on your goals and target audience. However, it’s important to budget enough to give your multi-channel advertising strategy enough time to start driving results for your child care business.
How do you know if multi-channel advertising is working for your child care business?
The best — and only — way to know if multi-channel advertising is working for your child care business is to regularly track your performance. Monitoring important KPIs (key performance indicators), like impressions, conversions, engagements, etc., can help you gauge what’s working and what’s not. This will allow you to make necessary adjustments and maximize your ROI.