House Cleaner / Janitor SEO
#1 Marketing Platform® for House Cleaners and Janitors
Boost organic leads with content marketing and house cleaner or janitor SEO
Why house cleaners and janitors need content marketing
When someone is looking for house cleaning or janitorial services, their search typically starts on Google, Bing or another popular search engine. Since most people don’t look past the first few results, you need to make sure you rank at the top of page one for relevant searches.
To do that, you need house cleaning or janitor SEO (search engine optimization) and content marketing. With the organic strategy, you can increase your visibility on search engines, build trust with leads, drive traffic to your website and so much more.
SEO and content marketing can help you grow your house cleaning or janitorial business by getting you in front of people actively searching for the services you offer in your community.
6 benefits of content marketing for house cleaners and janitors
1. Get found on search engines
The higher you rank, the more likely you are to get in front of and drive organic leads. When combined with SEO, content marketing can help your website rank higher in search engine results pages (SERPs), making it more likely that potential customers will find your business when they search for relevant terms.
2. Drive low-cost, high-quality leads
Content marketing is a low-cost, high-quality lead-generation method that gets you in front of people actively searching for your house cleaning or janitorial services. By creating valuable content that helps your target audience solve a problem or answer a question, you can generate leads and free clicks.
3. Become a thought leader
In most places, people have many different options to choose from when it comes to house cleaning and janitorial services. To stand out from the crowd, you need to establish yourself as an expert in your field. Content marketing allows you to share your knowledge and expertise with your target audience, positioning yourself as a thought leader in your industry.
4. Build trust and credibility
By providing your target audience with valuable, relevant, and trustworthy content, you can build trust and credibility with potential customers. When potential customers are ready to make a decision and commit to a house cleaning or janitorial company, they’re more likely to choose a company they trust.
5. Educate and inform your client base
Content marketing can help you educate your target audience and set the record straight about common misconceptions or myths about the industry or cleaning in general. By providing accurate and up-to-date information, you can help your target audience make informed decisions about their house cleaning and janitorial needs.
6. Control the conversation
With content marketing, you can control the conversation about your business and shape the perception of your brand. By creating and sharing content that aligns with your brand’s values and mission, you can influence how people see your company and build a positive reputation that helps you stand out from the crowd.
How to find the right keywords for your house cleaning or janitorial company
Every aspect of your house cleaning or janitorial SEO and content marketing strategy boils down to one very important thing — keyword research. The quality of your keyword research impacts everything, from your website traffic to keyword rankings.
Not sure how to find the right keywords for your house cleaning or janitorial company's content marketing strategy? Start by putting yourself in your customers' shoes and thinking about the search terms you would use to find your house cleaning or janitorial services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your house cleaner or janitor website.
Best content marketing types for house cleaners and janitors
Blog articles and website content
Your website’s blog is a great place to start creating valuable content that will help you attract and convert leads. Write blog articles that answer common questions your target audience has about house cleaning or janitorial services. In addition to blog articles, also create website content that is keyword-optimized and designed to rank high in search engine results pages.
Social media posts
Social media is an excellent platform for sharing your house cleaning and janitorial content with a wide audience. Create social media posts that link back to your website’s blog articles and website content. Use relevant hashtags and mention relevant industry leaders or influencers to help broaden the reach of your social media posts.
Email campaigns are a fantastic way to nurture leads and move them further down the sales funnel. Create email campaigns that feature your latest blog articles or website content. Include a call-to-action in your emails to encourage leads to take the next step, whether that’s scheduling a consultation or booking an appointment.
Videos can help you engage potential customers and show off your house cleaning or janitorial services in action. Create videos that feature your employees in action or that provide helpful tips for cleaning the home. Post your videos on your website, YouTube channel and social media profiles to reach the widest audience possible.
Infographics are a creative and visually appealing way to share information with your target audience and break down complex topics. Create infographics that highlight the benefits of using your house cleaning or janitorial services. Share your infographics on your website and social media channels.
Have you recently hired a new team member or won a Top Rated Local® award? If you have any newsworthy events or announcements related to your business, share them with the media through a press release. This is a great way to generate publicity for your business and get your name in front of a wider audience.
How to write blogs for your house cleaner or janitor website
Pick a catchy headline
Your headline is the first thing potential readers will see, so it’s important to make it attention-grabbing and relevant to the rest of your article. Spend some time brainstorming different headlines before settling on the one that best represents your article, and try to choose one that’s catchy.
Use short, easy-to-digest sentences
When it comes to writing blog articles, less is more. Use short, easy-to-digest sentences to get your point across. No one wants to read a long, drawn-out article, and it's even less appealing for mobile users. Keep your readers engaged by getting to the point and formatting your blogs properly.
Include images, videos or infographics
It's a mistake to limit your blog articles to just text. Make your blog article more enticing and visually appealing by including images, videos or infographics. People are more likely to read an article that includes visuals, so take advantage of this opportunity to engage potential readers and draw them in.
Use keyword-rich phrases
Include relevant keywords and phrases throughout your blog article to help it rank higher in search engine results pages. But be careful not to stuff your article with too many keywords – this will only hurt your ranking and turn potential readers away. Use keywords thoughtfully and sparingly to strike the right balance.
End with a call-to-action (CTA)
Make sure your blog article has a purpose. Include a call-to-action (CTA) at the end of your article to encourage readers to take the next step, whether that’s subscribing to your email list or scheduling a consultation. A well-crafted CTA can help you convert readers into leads and paying customers.
Blog topic ideas for house cleaners and janitors
Answers to FAQs
Do you hear the same questions again and again for your house cleaner or janitor leads and customers? Use your blog as a platform to answer these frequently asked questions (FAQs). By providing answers to common questions, you can help your target audience make informed decisions about their house cleaning or janitorial needs.
Case studies and customer testimonials
Show off your work and highlight the results you’ve been able to achieve for past clients. Use your blog to share case studies and client testimonials that showcase the impact of your house cleaning or janitorial services. This is a great way to build trust and credibility with potential customers.
If you have any helpful tips or tricks related to house cleaning or janitorial services, share them with your target audience through a how-to guide. These guides can be helpful for people who are looking for DIY cleaning solutions or who want to learn more about the industry or cleaning in general.
Commentary on house cleaner and janitor news
Is there something big happening in the world of house cleaning or janitorial services? Share your professional commentary and analysis with your target audience through a blog article. This is a great way to show off your expertise and position yourself as a thought leader in your industry.
Team highlights and updates
Use your blog to introduce your team to your target audience and share any updates or changes. This is an incredible way to humanize your brand and show potential customers that there are real people behind your business. It also helps you demonstrate your appreciation for your team.
Your house cleaning or janitorial company’s story
Your target audience wants to know who you are, what you stand for and why you do what you do. Share your company’s story with your target audience through a blog article. This is a great way to connect with potential customers on a personal level and build trust and credibility with leads and customers.
Content marketing FAQs for house cleaners and janitors
Why is content marketing important for house cleaners and janitors?
There are so many reasons content marketing and SEO are important for house cleaners and janitors. Content marketing can help you attract low-cost, high-quality leads who are actively searching for your services. It can also help you build trust and credibility with potential customers, control the conversation about your brand and establish yourself as an expert.
How often should you be blogging?
This depends on your goals and resources. If you’re just starting out, aim for one blog article per week. As you get more comfortable with the process and build up a backlog of articles, you can increase your frequency to two or three articles per week. Whatever you do, make it a point to publish new blogs regularly.
How do you optimize your house cleaner or janitor website for search engines?
There are many different ways you can optimize your house cleaner or janitor website for search engines. Use relevant keywords and phrases throughout your website’s content to help it rank higher in search engine results pages. You should also make sure your website’s design is responsive and mobile-friendly.
How do you monitor your content marketing performance?
There are a few different metrics you can use to monitor your content marketing performance. These include website traffic, leads generated, conversion rate and social media engagement. Use the Marketing 360® Content app to track your janitor and house cleaner SEO and content marketing performance.