House Cleaner / Janitor Marketing

#1 Marketing Platform® for House Cleaners and Janitors

Modern marketing to grow your house cleaning or janitorial business

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Grow your business with the #1 Marketing Platform® for house cleaners and janitors, and a dedicated marketing team that understands the cleaning business.

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House cleaner and janitor marketing to grow your business

More than a million house cleaning and janitorial businesses are operating in the US, and many serve highly competitive areas. Unfortunately, one of the most common reasons house cleaning and janitorial businesses fail is not having a marketing strategy.

House cleaning and janitorial businesses that want to succeed need to build a presence wherever potential customers are spending their time — and stand out from their competition. The right house cleaning or janitorial marketing strategy can help you do both.

An effective marketing strategy shines a light on what makes your house cleaning or janitorial business unique. It gets you in front of the right people — prospective customers looking for the cleaning services you provide — in the right place and at the right time.

5 reasons to use a house cleaner and janitor marketing platform

  • 1. Everything you need in one place: There are many tools you can use to grow your house cleaning or janitorial business. But using different software for different tasks can be time-consuming and confusing. A house cleaner and janitor marketing platform, like Marketing 360®, gives you everything you need to grow your business in one place.
  • 2. Streamline your marketing: Modern janitors and house cleaners should be taking advantage of multiple marketing channels to grow their businesses. With an all-in-one marketing platform, you can streamline your marketing across multiple channels and strategies. This will help you get more out of your marketing efforts and maximize your ROI.
  • 3. Save time: A good marketing platform will have tools to help you automate time-consuming marketing tasks. For example, you can use automation to send out weekly emails to your customers or post to social media automatically. This can free up your time so you can focus on other tasks, like cleaning houses or offices.
  • 4. Save money: Paying for all of the marketing tools you need to grow your house cleaning or janitorial business one by one can really add up. Using a singular marketing platform for all of your house cleaner and janitor marketing needs is a more cost-effective option because you only have to pay for one subscription.
  • 5. Monitor and maximize your performance: With a single house cleaner and janitor marketing platform, you can track your marketing performance from across the web in one place. This data can help you make informed decisions about your marketing strategy and budget. You can also use the data to see what’s working and what’s not, so you can make necessary changes to maximize your performance.

Must-have marketing channels for house cleaners and janitors

SEO and content

House cleaning SEO

SEO and content marketing

Search engine optimization (SEO) and content marketing are both essential for any house cleaning or janitorial business that wants to be found online. SEO helps you rank higher in search engine results pages (SERPs), while content marketing helps you attract and engage potential leads and customers.

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Email and text

house cleaning text message marketing

Email and text message marketing

Email and text message marketing can help house cleaners and janitors stay in touch with your customers and keep them updated on your latest deals and offerings. You can use these channels to promote your business, nurture leads into paying customers, upsell existing customers, build loyalty and so much more.

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Social media

house cleaning social media management

Social media marketing

Social media marketing is another great way to reach out to potential customers and promote your business. You can use social media to build relationships with customers, grow brand recognition in your area, share helpful content, showcase your work, network with other local businesses and so much more.

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Online advertising


Online advertising

Online advertising is a great way to reach a large audience of potential customers with your house cleaning or janitorial business. You can use online advertising to target customers based on their location, interests, and other factors. This type of marketing can be very effective if done correctly.

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house cleaning reputation management

Reputation management

In today’s digital world, your online reputation is more important than ever. House cleaners and janitors should be monitoring their online reviews and working to resolve any negative feedback. A good reputation management strategy can help you attract more customers and grow your business.

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Let us help you conquer key house cleaner and janitor marketing channels

The benefits of working with a house cleaner and janitor marketing team


Do more for less

Working with a team of marketing experts can help you get more out of your marketing budget. You can use the team to handle all of your marketing needs, from SEO and content marketing to social media and online advertising. This will help you grow your business while saving time and, therefore, money.


Free up your schedule

If you’re like most house cleaners and janitors, you’re probably very busy. Between serving your customers and managing your team, it can be difficult to find time to focus on your marketing efforts. But when you work with a team, you can free up your schedule so you can focus on other tasks.


Stay up to date with the latest trends

Marketing is always changing, and it can be difficult to keep up with the latest trends. But when you work with a team of marketing experts, you can be sure that your marketing efforts are always up to date. The team can keep an eye on the latest trends and make sure that your marketing strategy is up to date.


Maximize your ROI

Not all marketing strategies will drive the same results, and no one wants to invest in a losing strategy. When you work with a team of marketing experts, you can be sure that your marketing efforts are effective. The team can help you track your results and make necessary changes to maximize your ROI.


Focus on what matters most

When you work with a team of marketing experts, you can focus on what matters most – running your business and serving your customers. The team at Marketing 360® can handle all of the details of your marketing strategy, so you can focus on providing quality house cleaning or janitorial services to your customers.

House cleaner and janitor marketing FAQs

Why is house cleaner and janitor marketing important?

House cleaner and janitor marketing is important because it helps you attract and retain customers. In a market as highly competitive as the cleaning industry, it's critical to your success. A good marketing strategy will help you reach your target audience, build relationships with customers and grow your business.

How do you create a house cleaner or janitor marketing strategy?

The first step is to determine your goals. What do you want to achieve with your marketing efforts? Once you have a clear idea of your goals, you can start to develop your strategy. You'll need to decide which marketing channels to use, what type of content to create and how to budget for your marketing efforts.

What does inbound marketing look like for house cleaners and janitors?

Inbound marketing is a holistic marketing approach that focuses on attracting customers to your business through helpful and informative content. For house cleaners and janitors, this could mean creating blog posts about cleaning tips, sharing helpful videos on social media or offering discounts to customers who sign up for your email list.

How do you generate house cleaner and janitor leads?

There are a number of ways to generate leads for a house cleaning or janitorial business. You can use SEO and content marketing to attract potential customers to your website. You can also use social media, online advertising and email marketing to reach out to potential customers. Finally, you can use reputation management to build a five-star reputation.

Grow your house cleaning or janitorial business with a dedicated marketing team

Real house cleaning and janitorial businesses, real results

As a house cleaning and janitorial business, your business is only as strong as your stream of leads. Marketing 360® has helped house cleaning and janitorial businesses like yours build their brand presence, improve their business operations and drive house cleaning and janitorial business leads.


After one year with Marketing 360®, house cleaning and janitorial businesses saw these fantastic results*

986% increase in website traffic

8,946% increase in overall impressions

2,367% increase in overall clicks

800% increase in conversions (leads and sales)

6,832% increase in organic impressions

1,382% increase in organic clicks

1,120% increase in organic keyword rankings

689% increase in social clicks

10,574% increase in ad impressions

934% increase in direct impressions

*Average results based on a study of past house cleaning and janitorial clients. Individual account performance may vary. Results are not guaranteed.

See what our house cleaning and janitorial Marketing 360® Platform users are saying

"The representatives have been an absolute pleasure to be work with they have been thoughtful and very thorough and have absolutely exceeded my expectations."

Justin J. | Owner

"My website they created is awesome and so creatively put together with everything I wanted!"

Kathy G. | Owner

"Great reporting. We can track each lane of advertising"

Moses H. | President

"Must-have for business growth! Their software, in my opinion, has no flaws."

Adam H. | Project Manager

"It is very easy to use, and has so many features. The templates are easy to work with."

Bonnie S. | Director

"It is easy to navigate through and I am able to see exactly what is being done for me."

Brittanie W. | Marketing Director

"Every component that one needs to create and prosper is available in one location."

Deborah B. | Manager

"What a fantastic team to work with! I highly recommend them for your complete marketing needs."

Jennifer B. | Owner

"It's very user-friendly. I'm very happy with this software."

Jonathan D. | CEO

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