House Cleaner / Janitor Website Design
#1 Marketing Platform® for House Cleaners and Janitors
Success starts with a better janitor website
Why having a convertible house cleaner or janitor website is important
When people in your area need house cleaning or janitorial services, the first place they’ll look in most cases is online. That’s why you need a strong online presence, and that starts with your janitor or house cleaner website.
Your website is the face of your business, and first impressions matter. You want to make sure that when potential customers land on your site, they see a professional, well-designed and user-friendly site that makes them want to use your services.
A convertible website not only helps you to increase your online visibility and get in front of potential leads, but it also plays a key role in converting your leads into paying customers for your business.
Must-have house cleaner or janitor website features
A clean, simple aesthetic
Your janitor or house cleaner website should have a clean, simple and professional aesthetic that reflects the quality of your work and makes the right first impression on your visitors. First impressions matter, and you want potential customers to see that you’re a professional business that they can trust.
Easy-to-use website navigation
Most people don't peruse house cleaner or janitor websites for fun. Your website navigation should be easy to use so that potential customers can quickly and easily find the information they’re looking for. If your navigation is confusing or frustrating to use, you’re likely to lose out on leads.
A mobile-friendly design
A mobile-friendly design is essential in today’s world. More and more people are using their smartphones and mobile devices to search for businesses and services online. Choose a responsive janitor or house cleaner web design to ensure a great experience for all of your users, no matter what device they're using.
Fast page speed
No one likes a slow website. If your pages take too long to load, you’re likely to lose leads, because most people won't wait around for a web page to load. Slow page speed can even hurt your organic visibility. Make sure your pages are loading quickly by optimizing your images and using a good web hosting service.
Professional photos and videos
Your website should feature high-quality photos and videos that showcase your work and give potential customers a taste of what they can expect from your services. Don't rely too heavily on cheesy stock images and videos. People want to see who you are and what you do, and it's always better to use professional photos and videos of your real team.
People need to be able to do business with you, so they need to be able to trust you. Make sure your janitor or house cleaner website includes trust indicators to show potential customers that you're a reliable and reputable business. Include testimonials, customer reviews and any industry awards or recognition you’ve received.
Make it easy for potential customers to get in touch with you by including contact forms on your house cleaner or janitor website. Your contact forms should be short and to the point, and they should include all of the necessary fields so that you can get the information you need from your leads.
Web pages to include in your house cleaner or janitor website
Your homepage is arguably the most important page on your janitor or house cleaner website, because it's the first page that most people will see when they land on your site. You want to make sure your homepage makes a good first impression and is designed to convert visitors into leads.
Your About Us page is a great way to introduce potential customers to your business and give them a sense of who you are and what you do. This is your chance to tell your story and show off your company's personality. An effective About Us page can help you build a more memorable brand and set yourself apart from your competition.
House Cleaning or Janitorial Services
This is the page where you really get to showcase your services and what you have to offer potential customers. It will also help you rank for more keywords relevant to your services. Use this page to highlight your unique selling points and convince people that you're the best choice for their house cleaning or janitorial needs.
House Cleaner or Janitor Reviews
Your potential customers will want to see what other people have to say about your services before they decide to use you. That's why it's important to have a page on your website dedicated to reviews and testimonials from your past customers. Make sure to highlight positive reviews from your happiest customers.
An FAQs page is a great way to provide potential customers with answers to common questions about your services, pricing, availability, etc. This page can help to address any concerns that someone might have about using your services, and it can also help to improve your organic visibility on search engines.
A Contact page is essential for any house cleaner or janitor website. This is the page where you give potential customers all of the information they need to get in touch with you. Include your contact details, address, phone number, email address and any other relevant information. You should also include a contact form.
A blog is a great way to show potential customers that you're an authority in the house cleaning or janitorial industry. Use your blog to write helpful and informative articles that will educate your readers and help you attract organic traffic to your site. You can also use your blog to promote your services and special offers.
6 ways to drive traffic to your house cleaner or janitor website
1. Content marketing
When combined with SEO (search engine optimization), content marketing can help you to attract organic traffic to your site, improve your website's ranking in search engine results pages, give potential customers valuable information about your services, help you to build a more memorable brand and so much more.
2. Multi-channel advertising
Drive exclusive house cleaner or janitor leads with Google Local Services Ads (LSA), and get in front of potential customers on popular channels. Multi-channel advertising can help you to reach a larger audience, attract more high-quality leads to your site and grow your house cleaning or janitorial business.
3. Social media management
These days, Facebook, Instagram and other social media platforms are where most people are spending their time online. Social media is a powerful tool that can help you to reach a larger audience, connect with potential customers, build relationships, promote your brand and so much more.
4. Email marketing
Email marketing can be a great way to stay in touch with your past and current customers, promote your services, announce special offers and drive traffic back to your site. Make sure to include links to your website in your emails so that you can encourage clicks and drive your followers back to your site.
5. Reputation management
Make sure your potential customers see your best reviews by proactively managing your online reputation. Respond to reviews, highlight positive reviews on your site and social media platforms, and address any negative reviews in a professional manner. A good online reputation can help you to attract more leads and convert them into paying customers.
6. Listings management
Make sure your business is listed in all of the relevant online directories, so potential customers can easily find you when they're searching for house cleaning or janitorial services in your area. Include all of your important business information, such as your address, phone number, website URL, business hours, etc. in your listings.
House cleaner or janitor website design FAQs
Why do you need a house cleaner or janitor website?
A website is essential for any business in today’s world, but it’s especially important for businesses like house cleaners and janitors, because most people will start their search for these services online. A well-designed website can help you to increase your online visibility, attract more leads and convert them into paying customers.
How do you build a house cleaner or janitor website?
There are a few different ways to build a website, but the easiest and most affordable way is to use a website builder like the Marketing 360® Websites app. Our website builder makes it easy to create a professional, convertible janitor or house cleaner website, even if you don't have any experience with web design.
What should a house cleaner or janitor website have?
A house cleaner or janitor website should have a clean, professional design, easy-to-use navigation, fast page speed, a mobile-friendly design, high-quality photos and videos, trust indicators, contact forms and pages dedicated to your services, reviews and FAQs. Also, include clear CTAs to tell visitors what to do next.
How do you increase house cleaner or janitor website conversions?
There are a few key things you can do to increase conversions on your house cleaner or janitor website, such as featuring strong CTAs, including testimonials and customer reviews, using a clear and concise design, optimizing your website for search engines and making sure your pages are loading quickly.