Flooring Website Design
#1 Marketing Platform® for Flooring Companies
Success starts with a better flooring website
Why having a convertible flooring website is important
The search for flooring products and services often starts online. And, while having a flooring website won’t guarantee that they’ll choose you — or even that you’ll be found at all — it’s a critical first step toward building a strong online presence.
Your flooring website is your business’s home online. It’s where your potential leads and customers will go to learn more about your products, services, team and more. It’s also your most valuable marketing asset.
But, not all flooring company web designs are made equal. In order to win in today’s competitive market, you need a convertible flooring website that will work as a lead-generation machine for your business.
Must-have flooring website features
A clean, simple aesthetic
Most of the time, a new customer's first impression of your business will be formed when they visit your website. After all, your flooring website will often be people's first introduction to your business. That's why it's important to make sure your website has a clean, simple aesthetic. This will make your brand look more professional.
Easy-to-use website navigation
In addition to having a clean, simple aesthetic, your website should also be easy to navigate. Visitors should be able to find the information they're looking for without any difficulty. Your website navigation should be intuitive and easy to use. If it's not, you're likely to miss out on flooring leads.
A mobile-friendly design
In today's world, it's more important than ever to have a website that's mobile-friendly. More and more people are using their smartphones and tablets to access the internet. If your website isn't optimized for mobile devices, your visitors are going to move on to a website that's designed with mobile users in mind.
Fast page speed
People are impatient. If your website takes too long to load, your visitors are likely to click away and find a website that's faster. That's why it's important to make sure your website has fast page speed. You can use tools, like Google PageSpeed Insights, to test your website's page speed and get recommendations on how to speed it up.
Professional photos and videos
Your flooring website should feature professional photos and videos of your flooring products and team at work. This will give potential customers a better idea of what your products look like in real life. Professional photos and videos also make your website more visually appealing and give them a reason to stick around.
When someone visits your website, they want to know that they can trust your business. That's why it's important to include trust indicators on your website. This can be anything from customer testimonials to reviews to security seals — anything that will give your visitors peace of mind that they're dealing with a reputable business.
If you want to generate leads from your website, you need to have contact forms. This is how potential customers will get in touch with you to inquire about your products and services. Make sure your contact forms are easy to find and easy to use. The last thing you want is for potential leads to click away because they can't easily contact you.
Web pages to include in your flooring website
Your homepage is the first page most people will see when they visit your flooring website. It should give visitors a brief overview of your business, what you do and what separates you from your competition. It should also include a call to action, as well as a contact form or a link to your product page.
Your About Us page is your opportunity to tell your story and introduce your team and company. This is where you can really show off your brand personality. Be sure to include high-quality photos and videos to make your About Us page more engaging, and highlight what makes you unique from other flooring businesses.
This is where you'll list all of the flooring services you offer, as well as information about each one. Be sure to include basic pricing information and any relevant photos or videos. You'll also want to include a contact form or a link to your Contact page to make it easy for visitors to convert. Also, consider creating individual service pages for each flooring service you offer.
This is where you'll showcase all of the flooring products you offer. Include high-quality photos and videos, as well as detailed product descriptions. If you have a lot of products, you may want to consider creating individual product pages for each one. You'll also want to include reviews and additional product recommendations.
If you have any positive reviews from past customers, be sure to showcase them prominently on your website. You can include these on your homepage, your product pages, your About Us page or even a dedicated Reviews page. Reviews can be a great way to build trust with potential customers and encourage them to do business with you.
An FAQs page can be a helpful way to address common questions and concerns potential customers may have about your business, products or services. Be sure to include a mix of general and specific FAQs, as well as a navigation system to make it easy for visitors to find the answers they're looking for.
Your Contact page should include all of your contact information, as well as a contact form and a map of your location. If you have multiple locations, you may want to consider creating a separate Contact page for each one. You should also include a link to your Contact page on every other page of your website.
If you're regularly creating new content, you may want to consider adding a blog to your flooring website. This is a great way to drive traffic to your website and generate high-quality, low-cost flooring leads. Be sure to include a call to action on each blog post, as well as share your blog posts on social media.
6 ways to drive traffic to your flooring website
1. Content marketing
The search for flooring services and products often starts on a search engine, like Google or Bing. When combined with flooring SEO, content marketing can help you attract new visitors actively searching for what you have to offer and improve your chances of ranking high in relevant search results.
2. Multi-channel advertising
Multi-channel advertising, including Google LSA and Facebook Ads, can be a great way to drive traffic to your flooring website, generate high-quality leads and grow your business. You can use targeted ads to reach people who are actively searching for what you have to offer, as well as people most likely to be interested in your business.
3. Social media management
Social media is a powerful tool that can be used to drive traffic to your flooring website, build relationships with your community and grow your brand. Post links to your latest blog posts, product pages and special offers on social media sites, like Facebook and Instagram. You can also use social media to run targeted ads that drive leads to your website.
4. Email marketing
Email marketing can be a great way to stay in touch with your past customers and encourage them to do business with you again. You can also use email to reach out to leads and nurture them into paying customers. Be sure to include links to your website in your emails so your recipients can easily find your products and services.
5. Reputation management
Monitoring and responding to your online reviews can be a great way to build trust with potential customers and encourage them to visit your website. Be sure to claim your business listings on popular review sites, like Google Business Profile, Top Rated Local® and Yelp, and respond to both positive and negative reviews in a professional manner.
6. Listings management
Making sure your business is listed in relevant online directories, like Angi and Top Rated Local®, can help you attract new customers who are actively searching for flooring businesses in their area. Be sure to claim your listings and fill out your profiles completely, accurately and consistently.
Flooring website design FAQs
Why do you need a flooring website?
Your flooring website is often people's first introduction to your business. That's why it's important to make sure your website makes a good impression. A well-designed website can help you get found online by the right people, build trust with visitors and convert flooring leads into paying customers.
How do you build a flooring website?
Flooring stores and contractors can choose to work with a flooring website design company, or they can build their own contractor website with a website builder, like the Marketing 360® Websites app. Simply choose the right template from our library of flooring web design templates, customize it for your business and publish it. It’s as simple as that.
What should a flooring website have?
Your flooring website should be representative of your unique business. That being said, there are a few things all convertible flooring websites need, including a clean, simple aesthetic, easy-to-use website navigation, a mobile-friendly design, fast page speed, professional photos and videos, trust indicators and contact forms.
How do you increase flooring website conversions?
There are a few things you can do to increase conversions on your flooring website, including adding trust indicators, such as customer testimonials and reviews, and including a call to action on every page. You should also make sure your website is easy to navigate and includes a mobile-friendly design.