Flooring Social Media
#1 Marketing Platform® for Flooring Companies
Build local trust and awareness with social marketing for flooring contractors and stores
Get more customers by building local trust and awareness with our social media marketing program for flooring businesses — stand out in your community.
Why flooring businesses need social media management
With so much competition out there, flooring stores and contractors that want to succeed need to make the most of their marketing budget. That means focusing on the flooring marketing channels most popular with your customers.
These days, most people spend the majority of their time online on social media. That makes marketing your flooring business on Facebook, Instagram, Google Business Profile, LinkedIn and other popular social media platforms a must.
An effective social media management strategy for flooring businesses involves posting regularly, interacting with your followers, monitoring your performance and more. It takes work, but the right social media strategy for flooring contractors and stores can yield big results.
7 benefits of social media management for flooring companies
1. Increase brand recognition
Brand recognition is critical for flooring contractors and stores. Building a strong presence on social media is an effective way to improve brand recognition and reach new audiences. When customers see your company’s name and logo in their feed regularly, they’ll be more likely to remember your brand.
2. Build community connections
Community involvement is a key part of success for any local business, and social media is a great way to connect with potential customers in your area. By sharing your flooring company’s story and engaging with customers on social media, you can build trust and loyalty in your brand.
3. Showcase your expertise
As a flooring contractor or store, you have a lot of expertise to offer potential customers. Use social media to show off your skills and highlight your unique selling points. Share before-and-after photos, product recommendations, helpful tips and anything else that will show customers why they should choose you for their next flooring project.
4. Humanize your flooring business
It's the people behind the scenes that make the magic happen in any business, big or small. Use social media to show off your team and the hard work they do every day. Customers will appreciate the behind-the-scenes look at your flooring company and will be more likely to trust your brand.
5. Drive traffic to your flooring website
Your flooring company’s website is the foundation of your online presence, and social media is a great way to drive traffic to your site. Every time you post on social media, include a link to your flooring website. You can also use social media ads to drive your target audience to your website.
6. Get to know your customer base
Social media marketing is a great way to connect with your target audience and get to know them better. By regularly interacting with customers on social media, you can learn about their needs and pain points. This information can be used to improve your flooring marketing and sales strategies.
7. Win leads and customers
When used effectively, social media can be a powerful tool for winning new flooring leads and customers. By sharing your company’s story and engaging with customers on social media, you can build trust and loyalty in your brand. When customers are ready to buy, they’ll be more likely to choose a company they know and trust.
The best social media platforms for flooring businesses
Google Business Profile
Google Business Profile is a free listing that appears in the local search results when customers search for flooring companies or services in their area. Google Business Profile allows you to showcase your company’s products and services, share photos and videos, and connect with customers.
Facebook is the most popular social media platform, which makes it a must-have social media marketing channel for flooring businesses. By posting on a regular basis and engaging with customers, you can build trust and loyalty in your brand. Facebook also offers powerful targeting options for ads, which can help you reach your target audience more effectively.
LinkedIn is a social media platform that is focused on business networking. LinkedIn is a great way to connect with other businesses in your industry and build relationships. LinkedIn is also a powerful platform for B2B marketing, which can help commercial flooring businesses reach new customers.
Instagram is a visual-focused social media platform that is perfect for flooring businesses. By sharing photos and videos of your products and projects, you can give potential customers a behind-the-scenes look at your company. Instagram is also a great platform for running ads, which can help you reach new audiences.
YouTube is a video-sharing platform that is perfect for flooring businesses. By creating and sharing helpful videos, you can showcase your company’s expertise and give potential customers a behind-the-scenes look at your business. YouTube is also a great platform for running ads, which can help you reach new audiences.
How to make your flooring company's social media profiles stand out
Choose the right profile picture
Your profile will often be the first thing potential customers see, so it’s important to choose a profile picture that makes a good impression. Choose a picture that encapsulates your flooring business, like your storefront, uniformed team or logo. Avoid using personal photos or generic stock photos.
Write an engaging bio
Your social media bio is your opportunity to make a good first impression on potential flooring leads and customers. Write a bio that is clear, concise and engaging. Include a call to action in your bio to encourage potential customers to learn more about your company by visiting your website or calling you.
Ensure brand consistency
It’s important to maintain brand consistency across all of your social media channels. This will help you build a more recognizable brand. Use the same profile picture and cover photo across all of your platforms. Write a similar bio for each platform, and make sure your company’s story is consistent across all of your channels.
Use relevant keywords
Including relevant keywords in your social media profile will help you rank higher in the search results and reach more potential customers looking for products or services like yours. Use keywords that are relevant to your flooring business, like “flooring contractor” or “hardwood flooring store.”
Establish a voice for your flooring company
Your flooring company’s social media voice should be consistent with your brand’s overall voice. Write in a way that is clear, concise and engaging. Use a friendly and personable tone, and avoid using industry jargon. Also, focus on being helpful and informative, and avoid being too salesy.
Post high-quality content
The content you share on social media should be high quality, informative and engaging. Post photos and videos that showcase your company’s products and services. Write blog posts that highlight your company’s unique selling points. And make sure to interact with customers regularly to build relationships.
Engage with your audience
Social media is all about engagement. The more you interact with customers, the more likely they are to remember your brand and choose you for their next flooring project. Like and comment on customers’ posts, answer their questions, respond to their comments and reviews, and give them helpful advice.
Use social media management software
Social media management software, like the Marketing 360® Social app, can help you save time and improve your flooring company’s social media marketing. With the Social app, you can post to multiple social media channels from one place, schedule your posts in advance, track your overall performance and more.
What to post on social media for flooring businesses
Flooring company updates
Have you recently hired a new team member, expanded your services or won a Top Rated Local® award? When you have updates to share about your flooring business, post about it on social media. This is a great way to keep your customers in the loop, highlight your achievements and build trust in your brand.
As a flooring contractor or store, you have a lot of expertise to offer potential customers. Use social media to share helpful tips, product recommendations and anything else that will show customers why they should choose you for their next flooring project. This will build trust and make your brand more memorable.
Who doesn’t love a good sale? Use social media to share information about your latest promotions and discounts. This is a great way to drive traffic to your flooring website and generate leads. Just make sure to include an expiration date and any other relevant details in your posts.
Answers to FAQs
Customers often have questions about the flooring buying process, and social media is a great place to answer their questions. Use social media to share answers to frequently asked questions, like “How much does hardwood flooring cost?” or “How long does it take to install new flooring?”
Customer feedback and reviews
Nothing is more powerful than social proof. Use social media to share customer feedback, testimonials and reviews. This is a great way to build trust and confidence in your brand. And, when customers see that other people have had a positive experience with your company, they’ll be more likely to choose you for their flooring needs.
Relevant news stories
Keep your customers up to date on relevant news stories in the flooring industry. If there’s a new product launch, industry trend or regulation change that your customers need to know about, share it on social media. This will show customers that you’re up to date on the latest industry trends and build trust in your brand.
Flooring memes and humor
People love to laugh, and flooring memes are a great way to add some fun and personality to your social media posts. Just make sure the memes you share are relevant to your brand and audience. And, avoid using offensive or inappropriate humor, as this could damage your brand’s reputation.
Social media management FAQs for flooring companies
Why is social media management important for flooring businesses?
Social media management is important for flooring businesses because it helps you reach new audiences, build trust and confidence in your brand, and generate leads and customers. It's also where most of your flooring leads and customers are likely spending their time online. That makes it a must-have flooring marketing channel.
How do you create an effective flooring social media strategy?
An effective flooring social media strategy should be focused on building trust and relationships with potential and current customers. The best way to do this is to share high-quality content that is relevant, informative and engaging. You should also interact with customers regularly to build relationships.
What are the rules flooring contractors and stores need to follow on social media?
While there are no hard and fast rules for social media, there are some best practices that flooring businesses should follow. These include maintaining brand consistency, using relevant keywords, being helpful and informative, engaging with your audience in a timely manner and avoiding being too salesy.
How often should a flooring company post on social media?
It's important to post on social media regularly to keep your brand top of mind with potential and current customers. But you don't want to overdo it or resort to posting low-quality content, as this could lead to customers unfollowing your company's social media profiles. A good rule of thumb is to post one to three times per day.