#1 Marketing Platform® for Flooring Companies
Modern marketing to grow your flooring company
Flooring marketing to grow your business
There are more than 100K flooring companies operating in the US, many of them in highly competitive markets. Unfortunately, a flooring company that fails to distinguish itself from its competitors will often get lost in the crowd.
The good news is that the right flooring marketing strategy can help you do just that. Plus, you’ll be able to get in front of a wider audience, drive high-quality flooring leads, increase sales and grow your business.
Flooring marketing shines a light on what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers looking for the flooring products and services you provide — in the right place and at the right time.
5 reasons to use a flooring company marketing platform
- 1. Everything you need in one place: With an all-in-one flooring company marketing platform, like Marketing 360®, you can develop a website, create and run digital ads, send emails, post on social media, measure your results and so much more. And, you can do it all from one dashboard. No more jumping between different software programs (or hiring multiple agencies) to get the job done.
- 2. Streamline your marketing: Flooring channels and strategies tend to work better together. For example, your website can help improve your SEO, and your social media can help drive website traffic. A marketing platform gives you the ability to quickly and easily see how your marketing efforts are working together to help you reach your goals.
- 3. Save time: When you have everything you need in one place, you’ll save time (and money) because you won’t need to manage multiple software programs or agencies. Plus, a good marketing platform will automate tasks whenever possible, so you can focus on your business, not your flooring marketing.
- 4. Save money: Paying for all of the different marketing software you need to grow your flooring company can really add up. With a flooring company marketing platform, like Marketing 360®, you’ll get everything you need to market your business, all in one place, for one low monthly price. And, you can see how your budget is working for you.
5. Monitor and maximize your performance: A good marketing platform will provide you with the data you need to see how your marketing efforts are performing. This data will help you make informed decisions about where to allocate your marketing budget for the best results. Do more of what's working for your flooring company and less of what's not with Marketing 360®’s flooring marketing software.
Must-have marketing channels for flooring companies
SEO and content
SEO and content marketing
More often than not, the search for local flooring companies starts on search engines, like Google or Bing. That’s why it’s so important to have a strong flooring SEO and content marketing strategy in place to make sure your flooring company comes up at the top of the page in relevant search results.
Email and text
Email and text message marketing
Email and text message marketing are both excellent channels for staying in touch with your flooring customers and keeping your company top-of-mind. Use these channels to send appointment reminders, special offers, new product announcements and more. You can also use email and text to convert flooring leads into paying customers.
Social media marketing
Social media should be a key part of your flooring company marketing strategy. Use social media to connect with your target audience, build brand awareness and drive website traffic. Post images of your flooring products and projects, share helpful tips and articles, and run social media ads to reach even more potential customers.
Online advertising is a great way to reach people who are searching for flooring companies in your area. Use Google Ads or Bing Ads to create targeted text or image ads that will appear in relevant search results. You can also use social media ads to reach people where they are spending time online, like Facebook, Instagram and YouTube.
Your flooring company’s online reputation is important to your success. Make sure you are regularly monitoring your online reviews and taking steps to resolve any negative feedback. A strong reputation will help you attract more customers, build trust with flooring leads and grow your business.
The benefits of working with a flooring marketing team
Do more for less
Many flooring companies opt for DIY marketing because they think it will save money. But, your time is money, and effective flooring marketing takes time. With a dedicated marketing team, you can get more done in less time, and for less money, than if you try to do it all yourself or hire an in-house marketing manager.
Free up your schedule
When you have a flooring marketing team working on your behalf, you can free up your schedule to focus on other aspects of your business. Whether you want to spend more time training your staff or focusing on customer service, working with a marketing team can help you make it happen.
Stay up to date with the latest trends
When you have a team of marketing experts on your side, you can stay up to date on the latest flooring marketing trends and strategies. This way, you can be sure your flooring company is using the most effective marketing tactics to reach your target audience and grow your business.
Maximize your ROI
A flooring marketing team will help you create a comprehensive marketing plan that includes all of the channels and strategies you need to reach your goals. This way, you can be sure your marketing budget is being used in the most effective way possible to generate a positive return on your investment.
Focus on what matters most
No one gets into the flooring business because they have a passion for flooring SEO or PPC campaigns. When you have a marketing team working on your behalf, you can focus on what you’re good at and leave the marketing to the experts. This way, you can be sure your flooring company is getting the best possible results from your marketing efforts.
Flooring company marketing FAQs
Why is flooring marketing important?
Most flooring companies face a lot of competition. Without an effective marketing strategy that makes you stand out, you run the risk of getting lost in the crowd. The right flooring marketing strategy can help you build brand awareness, attract more flooring leads and grow your business.
How do you create a flooring company marketing strategy?
The first step is to define your goals. What do you want to achieve with your flooring marketing efforts? Next, you need to identify your target audience. Who are you trying to reach with your flooring marketing? Once you have this information, you can start developing your marketing plan.
What does inbound marketing look like for flooring companies?
Inbound marketing is a holistic approach to flooring marketing that focuses on attracting, engaging and delighting customers. A typical inbound marketing strategy for a flooring company might include SEO, content marketing, social media marketing, email marketing and flooring lead nurturing.
How do you generate flooring leads?
There are many ways to generate flooring leads. Some common methods include flooring SEO, online advertising, social media marketing, email marketing and lead magnets. One of the best ways to generate flooring leads is with Google Local Services Ads (LSA). This allows you to target people who are searching for flooring companies in your area.
Real flooring businesses, real results
As a flooring business your business is only as strong as your stream of leads. Marketing 360® has helped flooring businesses like yours build their brand presence, improve their business operations and drive flooring leads.
After one year with Marketing 360®, flooring businesses saw these fantastic results*
170% increase in website traffic
158% increase in overall impressions
189% increase in overall clicks
126% increase in conversions (leads and sales)
206% increase in organic impressions
218% increase in organic clicks
167% increase in organic keyword rankings
3,101% increase in social clicks
640% increase in ad impressions
1,211% increase in direct impressions
*Average results based on a study of past flooring clients. Individual account performance may vary. Results are not guaranteed.
See what our flooring Marketing 360® Platform users are saying
"If you are a small to medium size business, this is the best product on the market."
Jeffery C. | Sales Manager
"Outstanding software. The absolute best customer service I have seen."
Blake G. | Technical Director
"We really enjoy working with our Marketing 360® team and have no problem telling everyone about our experience!"
Kim S. | Manager
"Not only was having all of my marketing tools in one place convenient, but it also saved me money."
Joshua M. | President
"Very user friendly. Great service. Great results. Well rounded. Offers marketing support in all areas."
Michelle C. | Office Manager
"The Marketing 360® dashboard is very robust and allows for multiple custom views of digital marketing performance."
Caroline L. | Director of Marketing
"In one, user-friendly location, we are able to instantly review our entire social, website and email programs."
Jim P. | Director
"The business has definitely increased because of the work this team has done for us."
Morganne H. | Executive Assistant
"I can see every ad, every keyword, every detail about our demographic that we're targeting... very helpful and transparent."
Hannah T. | Communications Director
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