#1 Marketing Platform® for Flooring Companies
Boost organic leads with content marketing and flooring SEO
Build an organic lead machine with our flooring SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email.
Why flooring companies need content marketing
Whether someone is shopping for new tile or looking for hardwood floor refinishing, chances are, the first place they’ll go is a search engine, like Google or Bing. To get in front of these high-quality leads, you need content marketing.
When combined with your flooring SEO (search engine optimization) strategy, content marketing can help you rank higher in the SERPs (search engine results pages. That means more flooring leads and sales for your business.
Plus, you can build trust and credibility, educate prospects on your contracting services, demonstrate expertise in your field, generate leads and drive sales — all with flooring contractor SEO and content marketing.
6 benefits of content marketing for flooring companies
1. Get found on search engines
The search for a local flooring company often starts on a search engine, like Google or Bing. With a cohesive SEO and content marketing strategy, you can increase your chances of being found by potential customers who are actively searching for flooring companies, products and services in your area.
2. Drive low-cost, high-quality leads
Content marketing can help you attract flooring leads more likely to convert into paying customers for your business. By creating targeted content that speaks to the specific needs of your target audience, you can attract flooring leads that are already interested in what you have to offer.
3. Become a thought leader
By creating high-quality, informative content that's relevant to your industry, you can establish your company as a thought leader in the flooring space. This can help you attract more flooring leads, as well as build trust and credibility with potential customers. That can help you drive conversions and sales.
4. Build trust and credibility
People need to be able to trust you in order to do business with your flooring company. When you produce quality content that's helpful and informative, you build trust and credibility with potential customers. This can help you convert leads into paying customers and grow your business.
5. Educate and inform your client base
When you create content that's designed to educate and inform your target audience about your products and services, as well as flooring in general, you can help them make more informed decisions about their flooring needs. This can lead to more sales for your business, as well as repeat business and referrals.
6. Control the conversation
By creating relevant, high-quality content, you have the opportunity to control the conversation about your brand. This can help you shape the way potential customers view your flooring company, as well as your products or services. That can lead to more sales and more customers for your business.
How to find the right keywords for your flooring company
The first step to any successful flooring contractor SEO strategy is keyword research. In fact, it’s the foundation of your SEO and content marketing strategy. The keywords you choose can have an impact on everything from your organic visibility to the quality of your flooring leads.
Keyword research doesn’t have to be complicated. A great place to start is to simply put yourself in your customers’ shoes. If you were a consumer looking for your flooring products or services, what would you put in the Google search bar?
Once you’ve identified your best keywords, use them to optimize your flooring company website and create content for your website and social media profiles that centers around them.
Best content marketing types for flooring companies
Blog articles and website content
The best place for your flooring SEO and content marketing strategy to start is right on your website. Your website is the foundation of your online presence, and it's where potential customers will go to learn more about your company, products and services. That's why it's important to make sure your website is informative, well-designed and optimized for search.
Social media posts
Social media is a great way to connect with potential and current customers, as well as promote your flooring company and its products or services. By creating quality content, sharing it on social media and using the right hashtags, you can reach a wider audience and drive more traffic to your website.
Email marketing can be a great way to reach potential and current customers with your flooring company's message. By creating quality content and sharing it through email, you can stay top-of-mind with your target audience and drive more traffic to your website. You can also use email to convert flooring leads into paying customers.
Video marketing can be a powerful tool for promoting your flooring company. Videos can be used to educate potential customers about your products or services, as well as to build trust and credibility with your brand. You can share videos on your website, social media and through email marketing campaigns.
Infographics are a great way to share information in a visually appealing way. They can be used to educate potential customers about your products or services, as well as to build trust and credibility with your brand. Best of all, infographics are very shareable and can be used in blogs, social media posts and beyond.
If you have newsworthy content to share about your flooring company, a press release can be a great way to get the word out. Press releases can be used to promote new products or services, as well as special events or promotions. You can share press releases on your website, social media and through email marketing campaigns.
How to write blogs for your flooring company website
Pick a catchy headline
Your headline is the first thing potential customers will see when they find your blog post, so it's important to make sure it's catchy and attention-grabbing. A good headline will make people want to read your blog post, so take some time to craft a headline that's both informative and interesting.
Use short, easy-to-digest sentences
When people are reading your blog post, they want to be able to understand the information quickly and easily. That's why it's important to use short, easy-to-digest sentences in your blog post. Breaking up your text with short paragraphs can also help make your blog post more readable on mobile devices.
Include images, videos or infographics
Images, videos and infographics can help make your blog post more visually appealing and easy to understand. They can also help break up your text and make your blog post more enjoyable to read. That can give your visitors a great reason to stick around and actually read your blog article.
Use keyword-rich phrases
When you're writing your blog post, it's important to use keyword-rich phrases that are relevant to your topic. This will help your blog post rank higher in search engines, making it more likely to be found by potential customers. It will also help you attract flooring leads that are interested in what you have to offer.
End with a call-to-action (CTA)
Your blog post should have a clear call-to-action (CTA) that tells potential customers what you want them to do next. Whether you want them to contact your company for more information or visit your website to learn more about your products, your CTA should be clear and concise, and it should stand out.
Blog topic ideas for flooring companies
Answers to FAQs
Do you hear the same questions over and over again from flooring leads and customers? If so, you can use those questions as blog topics. You can use your blog post to answer common questions about your products or services, as well as to address any concerns your potential customers may have.
Case studies and client testimonials
If you have happy customers, showcase them! Client testimonials and case studies are a great way to build trust and credibility with your target audience. You can use your blog post to share a case study or testimonial from a satisfied customer, which can help convert leads into paying customers.
Using your experience and expertise in the flooring industry, you can create blogs to share your know-how with potential and current customers. How-to guides are a great way to educate your target audience about your products or services, as well as to build trust and credibility in your brand.
Commentary on flooring industry news
If there's something big happening in the world of flooring, your potential customers will want to know about it. By sharing your commentary on flooring industry news, you can help educate your target audience and establish your company as a thought leader in the space. You also demonstrate that you’re in the know and up to date with the flooring business.
Team highlights and updates
Your potential and current customers want to know that there are real people behind your flooring company. By sharing team highlights and updates, you can introduce your team members and show your human side. This can help build trust and credibility with potential customers, which can lead to more sales.
Your flooring company’s story
Your potential and current customers want to know the story behind your company. Why did you start your flooring business? What sets your company apart from the competition? By sharing your company story, you can connect with your target audience on a personal level and build trust with your brand.
Content marketing FAQs for flooring companies
Why is content marketing important for flooring companies?
Content marketing is important for flooring companies because it's a great way to attract flooring leads and convert them into paying customers. Content marketing can also help you build trust and credibility with your target audience, as well as establish your company as a thought leader in the flooring space.
How often should you be blogging?
How often you blog will depend on your resources and your goals. If you have the time and manpower to update your blog several times a week, that's great. But if you can only manage to update your blog once a week, that's okay, too. The important thing is to be consistent and post high-quality content.
How do you optimize your flooring website for search engines?
In order to optimize your flooring website for search engines, you need to make sure your website is informative, well-designed and keyword-rich. You also need to make sure your website is easy to navigate and mobile-friendly. And, of course, you need to make sure your website is updated regularly with fresh content.
How do you monitor your content marketing performance?
There are a few key metrics you can track to monitor your content marketing performance. These include website traffic, leads generated, conversion rate and social media engagement. By tracking these metrics, you can get a good idea of how well your content marketing strategy is working and make necessary adjustments.