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Track your lead responsiveness rating to improve your ad performance and get more customers. Plus, you can request and track customer reviews and ratings to improve your reputation, attract more leads and fuel business growth.
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Manage your Local Services Ads leads, right from Marketing 360. Your leads will sync directly with your CRM Leads Inbox so you can quickly respond to leads, assign your team, nurture leads and more.
Why flooring companies need multi-channel advertising
Your potential flooring leads and customers are spending their time online in many different places, from Facebook and Instagram to Google and YouTube. You need a flooring marketing strategy to help you get in front of them, and convert them into paying customers.
Smart flooring marketing is about building a visible presence wherever your prospective leads and customers are spending their time online. Multi-channel flooring company advertising can help you do just that.
With multi-channel advertising, you can get in front of qualified leads on popular channels, build brand awareness, capture market share and grow your flooring business.
We can help you master multi-channel advertising
7 benefits of multi-channel advertising for flooring companies
1. Drive high-quality leads
Not all flooring leads are made equal. The right multi-channel advertising strategy can help you get in front of the people most likely to want or need your flooring products or services. That means more high-quality flooring leads who are more likely to convert into paying customers for your business.
2. Increase your visibility
With a well-executed multi-channel advertising campaign, your flooring company can become more visible to potential customers across a variety of platforms. That increased visibility can lead to more brand awareness and name recognition for your business, which can eventually lead to more flooring sales.
3. Get found
If potential customers can’t find your flooring business online, they’re not going to be able to buy from you. Multi-channel advertising can help increase your company’s visibility in search engine results pages (SERPs), making it more likely that people looking for flooring products or services will find and choose you.
4. Capture market share
By advertising on multiple channels that are popular with your customer base, you can get in front of more potential customers than your competitors who are only advertising on one or two channels. That increased visibility can help you capture more market share in your area and get ahead of your competition.
5. Target the right audience
With multi-channel advertising, you can target your ads to specific demographics, interests and even locations. That means you’re more likely to reach the people who are most likely to be interested in your flooring products or services. That translates into higher-quality flooring leads and a higher ROI for your business.
6. Stay top of mind
With a consistent multi-channel advertising campaign, your flooring company can stay top of mind with potential customers, even when they’re not actively looking for flooring products or services. That means when they are finally ready to make a purchase, your company will be the first one they think of.
7. Monitor and maximize your performance
Multi-channel advertising can help you track your results and see which channels are performing the best. You can then adjust your budget and focus your efforts on the channels that are driving the most leads and sales for your business. That can help you increase your ROI and maximize your performance.
The best digital advertising campaigns for flooring companies
Local advertising
Google Local Services Ads (LSA) is an advertising program that allows flooring companies to advertise to people in their local area who are searching for flooring services. The best part about LSA is that it's a pay-per-lead program, which means that you only pay when someone contacts you through the ad.
Search and maps advertising
Google search and maps advertising is a great way to get your flooring company in front of potential customers who are actively searching for flooring products or services in your area. You can use Google Ads to bid on keywords related to your business and then your ad will appear in the search results when someone searches for those keywords.
Retargeting
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your flooring website or interacted with your brand in some way. This is a great way to stay top of mind with potential customers and increase the chances that they'll choose your company when they're finally ready to make a purchase or book a service.
Social media advertising
Social media advertising is a great way to reach potential customers where they're already spending the majority of their time online. You can use social media ads to target potential customers on popular platforms, like Facebook, Instagram, LinkedIn and Twitter. Best of all, you can create very targeted campaigns on social media to reach the best leads.
Display advertising
Display advertising is a form of online advertising that allows you to show ads on websites and apps that are part of the Google Display Network. This is a great way to increase brand awareness and reach potential customers who might not be actively searching for flooring products or services.
Digital TV advertising
Digital TV — or OTT (over the top) advertising — is a form of advertising that allows you to target potential customers who are streaming TV content online. This is a great way to reach potential customers who are spending more and more time streaming TV content on platforms, like Netflix, Hulu and Amazon Prime.
Digital radio advertising
Digital radio advertising is a form of advertising that allows you to target potential customers who are listening to radio content online. This is a great way to reach potential customers who are spending more and more time streaming radio content on platforms, like Pandora, Spotify and iHeartRadio.
Digital billboards
Digital billboards are a form of outdoor advertising that allows you to target potential customers who are driving or walking by. This is a great way to reach potential flooring leads and customers who are out and about and might not be reachable through other forms of advertising.
Multi-channel advertising tips for flooring companies
Define your audience
Not everyone wants or needs your flooring products and services. By defining and targeting a specific audience for your multi-channel advertising campaign, you can make sure you’re reaching flooring leads in your service area who are most likely to be interested in what you have to offer.
Set your goals
Before you launch your multi-channel advertising campaign, take some time to set goals for what you want to achieve. Do you want to increase brand awareness? Drive more traffic to your website? Generate more leads? Set specific, measurable goals so you can track your progress and adjust your campaign as needed.
Use targeting to get in front of the right people
Most advertising platforms allow you to target your ads to specific demographics, interests and even locations. That means you can make sure you’re reaching the right people with your ads. And when you’re able to target your ads, you’re more likely to see a higher ROI for your campaign.
Budget for success
When it comes to multi-channel advertising, you need to budget for success. Make sure you have enough money in your advertising budget to cover the cost of your campaign on all of the channels you want to advertise on. Otherwise, you might not be able to reach your advertising goals.
Maximize your visibility across the most popular channels
There are a lot of different advertising platforms out there. And while it might be tempting to try to advertise on all of them, that’s not always the best use of your time or money. Instead, focus on the most popular channels where your target audience is spending their time. That way, you can maximize your impact.
Build exact-match landing pages
When you’re running a multi-channel advertising campaign, you need to make sure you have a landing page for each channel you’re advertising on. That way, when potential customers click on your ad, they’ll be taken to a page that’s relevant to what they’re looking for. That makes your landing page more convertible.
Bid on branded keywords
In addition to bidding on keywords related to your flooring products and services, you should also bid on branded keywords. That way, you can make sure you’re getting in front of potential customers who are already familiar with and searching for your flooring company, and are more likely to convert.
Measure your results
The only way to know for sure what’s going to work best for your flooring company is to test, test, test. Try different combinations of channels, ads, targeting and landing pages to see what drives the best results for your business. Then, you can focus your efforts on the strategies that are working the best.
Work with a dedicated Ad Specialist
If you want to get the most out of your multi-channel advertising campaign, you need to work with a dedicated ad specialist. They can help you create targeted campaigns, bid on the right keywords, track your results and make adjustments to your campaign to help you achieve your advertising goals.
Let us help you maximize your success with powerful campaigns
Multi-channel advertising FAQs for flooring companies
What is multi-channel advertising?
Multi-channel advertising is a form of advertising that allows you to reach potential customers on multiple platforms. That means you can advertise on popular channels, like Google, Facebook, Instagram, LinkedIn and more. By advertising on multiple channels, you can increase your visibility and reach more flooring leads and potential customers.
What are the best advertising channels for flooring companies?
The best advertising channels for flooring companies will vary depending on your specific business goals and target audience. But some of the most popular channels for flooring companies include Google LSA and search ads, Facebook Ads, Instagram Ads, LinkedIn Ads and YouTube Ads.
How much should you budget for multi-channel advertising?
The amount you should budget for your multi-channel advertising campaign will depend on a number of factors, including your advertising goals, target audience and the channels you want to advertise on. But as a general rule of thumb, you should expect to spend at least 10% of your overall marketing budget on your multi-channel advertising.
How do you know if multi-channel advertising is working for your flooring company?
The best way to know if your multi-channel advertising campaign is working is to track your results. Most advertising platforms will allow you to track your click-through rate (CTR), conversion rate and cost per lead. You can also use the Marketing 360® Intelligence app to track your website traffic and see how it’s changed since you started your campaign.
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