Therapist Website Design
#1 Marketing Platform® for Therapists
Success starts with a better therapist website
Why having a convertible therapist website is important
The search for a local therapist often starts online. Although having a website for your therapy practice is not a guarantee that you’ll get found and attract new patients, it’s a critical part of your success online — and off.
Your website is your therapy practice’s main hub online. It’s where prospective patients will go to learn about you, your team and the therapy services you offer. And, it’s also your most valuable marketing asset.
Having just any therapist website isn’t good enough. For you to win in the market today, you need a highly convertible therapy practice website that will make you stand apart from your competitors.
Must-have therapist website features
A clean, simple aesthetic
If you choose a therapist web design that looks too busy or cluttered, it can send the wrong message to potential patients. Instead, choose a design that’s clean, simple and visually pleasing. This will help to make the right first impression on new visitors and increase your conversion rate.
Easy-to-use website navigation
Most of the time, people who visit your therapy practice website have a specific purpose in mind. Whether they want to learn more about your services, team or rates, it’s important to make it easy for them to do so. Choose a website navigation system that’s intuitive and easy to use, so your visitors can find what they need.
A mobile-friendly design
It’s important to remember that most online traffic now comes from mobile devices. That means your therapist website must be designed for smaller screens and touchscreens. If it’s not, you risk losing potential patients to a competitor with a better mobile experience. Choose a responsive web design to make sure your site looks and works well on any device.
Fast page speed
No one likes waiting for a website to load, so it’s important to make sure your web pages load quickly. Not only does slow page speed negatively impact the user experience of your therapist website, but it can also hurt your organic visibility on search engines. Make sure that your website is built for fast page speed.
Professional photos and videos
Your potential patients need to see that you’re a professional, knowledgeable and trustworthy therapist before they'll trust you with their therapy needs. That’s why it’s important to use professional photos and videos on your website. This will help to build trust with potential patients and increase your conversion rate.
When someone visits your therapist website, they want to know that they can trust you with their personal information. To build trust with potential patients, make sure to include trust indicators, like testimonials, reviews and security badges. This will help to increase your conversion rate and build long-term relationships with your patients.
Not everyone wants to call to schedule an appointment. Many people would rather fill out a form. If you want to make it easy for potential patients to get in touch with you, make sure to include contact forms on your therapist website. This will make it easy for them to reach out and schedule an appointment.
Web pages to include in your therapist website
The homepage is the most important page on your therapist website. It’s the first page that potential patients will see, so it’s important to make a good first impression. Include a brief overview of your therapy practice, your services, your team and your contact information. And, highlight what makes you different from other therapy practices in the area.
The About Us page is your chance to tell your story, connect with potential patients on a personal level and make your therapy practice more memorable. Include information about your philosophy, your team and your experience. This will help potential patients get to know you and your therapy practice, and it will build trust.
The Therapy Services page is where you can list all of the services that you offer. Include a brief description of each service, as well as pricing information. This will help potential patients understand what you offer and make it easy for them to choose the right therapy services for their needs.
The Therapist Reviews page is where you can showcase what your patients are saying about you. Include positive reviews from patients, as well as any awards or recognitions you’ve received. This will help to harness the power of social proof and build trust with potential patients, increasing your website's conversion rate.
The Payment Methods page is where you can list the different payment methods that you accept. Include applicable information about insurance, co-pays and payment plans. This will help potential patients understand your payment methods and make it easy for them to choose the right option for their needs.
The FAQs page is where you can answer common questions that potential patients have about your therapy practice, choosing a therapist or mental health in general. This will help to address any concerns they may have and make it easy for them to find the information they need. Plus, it can help your organic visibility on search engines.
The Contact page is where you can list your contact information, including your phone number, email address and physical address. You can also include a contact form, so potential patients can easily get in touch with you, as well as an embedded map of your location, so new patients can easily find you. This will make it easy for them to reach out and schedule an appointment.
The Blog page is where you can share your thoughts and insights on mental health, therapy and wellness. This is a great way to connect with potential patients on a personal level, build trust and position yourself as an expert in your field. Plus, it can help to increase your organic visibility on search engines.
6 ways to drive traffic to your therapist website
1. Content marketing
Content marketing is a great way to drive traffic to your therapist website. By creating and sharing high-quality content, you can attract potential patients to your site and position yourself as an expert in your field. Try to create a mix of blog posts, infographics, videos and social media to reach the widest audience possible.
2. Multi-channel advertising
Multi-channel advertising can help you reach potential patients where they are already spending their time online. By advertising on multiple channels, like search engines, social media and online directories, you can increase your chances of being seen. Plus, you can target your advertising to reach the potential patients who are most likely to want your services.
3. Social media management
Social media management is a fantastic way to connect with potential patients and build relationships. By creating and sharing engaging content on social media, you can attract potential patients to your therapist website and increase your conversion rate. You can also grow patient awareness and build strong relationships.
4. Email marketing
Email marketing is a great way to keep in touch with your current patients and reach out to potential patients. By sending newsletters, appointment reminders and other helpful information, you can stay top-of-mind and increase patient loyalty. Plus, you can use email marketing to drive traffic to your therapist website and increase your conversion rate.
5. Reputation management
Reputation management is a process of monitoring, managing and responding to online reviews and ratings. By monitoring your online reputation, you can stay on top of what people are saying about you and your therapy practice. This is a great way to build trust with potential patients and increase your website traffic.
6. Listings management
Listings management is the process of monitoring and updating your business listings on online directories. This is important because potential patients may be searching for a therapist in their area. By making sure your listings are accurate and up-to-date, you can increase your chances of being found by potential patients.
Therapist website design FAQs
Why do you need a therapist website?
The right therapist website design can help you reach potential patients, build trust and increase your conversion rate. By including information about your therapy practice, your services and your team, you can attract potential patients to your site and position yourself as an expert in your field.
How do you build a therapist website?
The best way to build a therapist website is to choose a web builder that’s easy to use and has everything you need to create a professional, high-quality site. The Marketing 360® Websites app is a user-friendly platform that’s perfect for creating a therapist website that turns your visitors into patients for your therapy practice.
What should a therapist website have?
Although your therapy practice website should be unique, there are a few things successful therapist websites have in common. A therapist website should have a simple aesthetic, easy-to-use website navigation, a mobile-friendly design, fast page speed, professional photos and videos, trust indicators, contact forms and more.
How do you increase therapist website conversions?
Build trust with prospective patients by including trust indicators, like testimonials, reviews and security badges. Make it easy for potential patients to get in touch with you by including contact forms on your website. And, use engaging photos and videos to attract potential patients to your site and differentiate your practice.