Therapist Marketing

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Modern marketing to grow your therapy practice

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Therapist marketing to grow your practice

There are hundreds of thousands of therapists and therapy practices operating in the US, and many of them are competing for the same small group of patients. And unfortunately, an inability to stand out and a lack of patient awareness are common reasons why therapy practices fail.

Getting in front of prospective patients in your community and making your practice stand out can be tough in this day and age, but it’s a non-negotiable part of your success. That’s where therapist marketing comes in.

Therapist marketing highlights what makes your therapy practice unique, helping you to stand out and get ahead of your competition. It gets you in front of the right people — prospective patients specifically looking for the therapy services you provide — in the right place and at the right time.

5 reasons to use a therapist marketing platform

  • 1. Everything you need in one place: From social media scheduling tools to reputation management software, there are many tools that can help you grow your therapy practice. With Marketing 360®'s all-in-one therapist marketing platform, you get access to everything you need in one place. That can help you save time and simplify your marketing strategy.
  • 2. Streamline your marketing: Modern therapists should be using a variety of marketing channels to connect with potential patients. But, no matter how many therapist marketing channels you're using, you need a cohesive strategy to drive success. With all of your marketing tools in one place, you can streamline your marketing efforts and avoid overlap or duplication.
  • 3. Save time: Therapists are already stretched thin as it is. You don't have time to waste on marketing tasks that don't directly drive new patient acquisition. By using the Marketing 360® therapist marketing platform, you can automate time-consuming tasks, like social media posting and email marketing, so you can focus on serving your patients.
  • 4. Save money: Paying for all of the therapist marketing tools you need one by one really adds up. The all-in-one therapist marketing platform from Marketing 360® is an affordable solution for therapists who want to grow their practice. With one monthly price, you get access to all of the features and tools you need to succeed.
  • 5. Monitor and maximize your performance: Which therapist marketing channels and strategies are driving the best results for your practice? With the Marketing 360® therapist marketing platform, you get access to powerful analytics tools that show you how your marketing is performing. That way, you can make data-driven decisions to improve your results.

Must-have marketing channels for therapists

SEO and content

therapist SEO

SEO and content marketing

The search for a local therapist often starts on a search engine, like Google or Bing. That's why it's so important for your website to be optimized for search. With the right therapist SEO and content marketing strategy, you can make sure your website appears in the search results when potential patients are looking for a therapist in your area.

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Email and text

therapist text message marketing

Email and text message marketing

Email marketing and text message marketing are two of the most effective ways to reach both existing and potential patients. With Marketing 360®, you can automate your email marketing and text message marketing campaigns so you can stay in touch with your leads and patients without lifting a finger.

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Social media

therapist social media marketing

Social media marketing

These days, most people are spending the majority of their time on social media. Social media marketing is a great way to connect with potential patients and build relationships with existing patients. Plus, it can help you build patient awareness and trust, distinguish your therapy practice from others in your area and more.

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Online advertising


Online advertising

Online advertising is a great way to capture market share and reach potential patients who are actively searching for a therapist in your area. With Marketing 360®, you can create and manage your online multi-channel advertising campaigns from one place, so you can save time and get the best results for your therapy practice.

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therapist reputation management

Reputation management

In today's digital world, your therapy practice's online reputation is everything. That's why it's so important to proactively manage your online reviews and ensure that your patients are happy with their experience at your therapy practice. Marketing 360® gives you everything you need to build a strong reputation for your practice.

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Let us help you conquer key therapist marketing channels

The benefits of working with a therapist marketing team


Do more for less

Too often, therapists opt for DIY or in-house marketing because they believe it will save them money. The reality is that modern marketing is complex and time-consuming. By outsourcing your marketing to Marketing 360®'s team of therapist marketing experts, you can actually save money in the long run.


Free up your schedule

Effective marketing takes a lot more time than you might think. When you work with a therapist marketing team, you can free up your schedule to focus on what you're good at — delivering quality patient care. Marketing 360®'s team can take care of all of your marketing needs, from social media management to content marketing.


Stay up to date with the latest trends

The therapist marketing landscape is always changing. To keep up with the latest marketing trends and best practices, you need a team of marketing experts in your corner. Marketing 360®'s team includes Content Marketing Specialists, Designers, Ad Specialists and more. We're always up to date on the latest marketing trends and can help your practice stay up to date.


Maximize your ROI

With so many different marketing channels and strategies to choose from, it can be hard to know where to allocate your marketing budget. When you work with Marketing 360®, you can be sure that your marketing budget is being used in the most effective way possible to drive results for your therapy practice.


Focus on what matters most

At the end of the day, your number one priority is your patients. And if you do it yourself, marketing is one more thing that distracts you from serving your patients. When you work with Marketing 360®, you can be confident that your marketing is in good hands, so you can focus on what matters most — delivering quality patient care.

Therapist marketing FAQs

Why is therapist marketing important?

In order to grow your therapy practice and stand out from the competition, you need to reach new patients and build relationships with existing patients. Therapist marketing is the best way to do that. With the right therapist marketing strategy, you can reach new patients, build patient loyalty and increase patient retention.

How do you create a therapist marketing strategy?

The first step is to assess your current situation. Take a look at your website, social media channels and patient acquisition process. Then, set some goals for your therapist marketing strategy. Once you have a clear idea of your goals, you can start to develop your therapist marketing strategy.

What does inbound marketing look like for therapists?

Inbound marketing for therapists is all about creating valuable content that attracts potential patients to your therapy practice. Once you've attracted patients to your website, you need to engage them with your brand and convert them into patients. To do that, you can use a variety of marketing channels, like email marketing, social media marketing and content marketing.

How do you generate therapist leads and patients?

There are a number of different ways to generate therapist leads and patients for your practice. While every practice is different, some of the most effective lead-generation methods for therapy practices include SEO, content marketing, multi-channel advertising, social media marketing and email marketing.

Grow your therapy practice with a dedicated marketing team

Real therapy and psychiatry practices, real results

As a therapy and psychiatry practice your business is only as strong as your stream of leads. Marketing 360® has helped therapy and psychiatry practices like yours build their brand presence, improve their business operations and drive therapy and psychiatry practice leads.


After one year with Marketing 360®, therapy and psychiatry practices saw these fantastic results*

289% increase in website traffic

300% increase in overall impressions

993% increase in overall clicks

204% increase in conversions (leads and sales)

594% increase in organic impressions

998% increase in organic clicks

342% increase in organic keyword rankings

90% increase in social clicks

292% increase in direct impressions

*Average results based on a study of past therapy and psychiatry clients. Individual account performance may vary. Results are not guaranteed.

See what our therapy and psychiatry practices Marketing 360® Platform users are saying

"The ability to have a website and see the work being done pay off from one platform is a huge time saver."

Chris B. | Counselor

"The marketing built my counseling practice to full capacity in only three months!"

Richard D. | Owner/Therapist

"I'm extremely happy with my website and the capability to upload, edit and adjust content whenever I want."

Corinne S. | Family Therapist

"I am so glad that I chose Marketing 360®, and I would do so again in a heartbeat."

Jose D. | Psychotherapist

"We appreciate the expertise in building our company website and marketing campaigns from scratch."

Lisa H. | President of Marketing

"Sales up 50%, costs are down 50%. If that is not enough said, they are friendly and responsive."

Ryan V. | President

"My ads are better now, my rankings on Google are higher, my social media presence is better and more."

Gina K. | Owner

"It's a powerful marketing platform to track both leads and ad spending"

Scott S. | Owner

"Marketing 360® is very intuitive, and it is easy to use. I love the CRM and what it is capable of doing."

Kim G. | Owner

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