Therapist SEO

#1 Marketing Platform® for Therapists

Boost organic leads with content marketing and therapist SEO

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Build an organic lead machine with our therapist SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email.

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Why therapists need content marketing

Creating a successful therapist marketing strategy in this day and age is all about building visibility where prospective patients are looking for your services. These days, most people start searching for a therapist on a search engine, like Google or Bing.

If you want to ensure that your therapy practice gets found — and stands out — on popular search engines, you need a cohesive content marketing and SEO strategy for therapists.

Done correctly, content marketing and SEO for therapy practices has been shown to increase organic visibility on search engines, build trust with prospective patients, drive low-cost, high-quality leads and more.

We can help you master content marketing

6 benefits of content marketing for therapists

1. Get found on search engines

Content marketing can help therapists get found on popular search engines, like Google and Bing. By creating and sharing high-quality, keyword-rich content, therapists can increase their chances of appearing in search engine results pages (SERPs). This, in turn, can lead to more website visitors and potential patients.

2. Drive low-cost, high-quality leads

Content marketing can be an effective way to generate leads, especially when compared to more traditional (and expensive) marketing and advertising methods. By creating and sharing helpful and informative content, therapists can attract potential patients to their practice. Once a lead is generated, therapists can then follow up with a personal contact or consultation.

3. Become a thought leader

Content marketing can help therapists establish themselves as thought leaders in their field. Sharing valuable insights and knowledge — like blog posts, articles, ebooks and other types of content — can help therapists position themselves as experts in their field. This, in turn, can help attract more patients and grow their practice.

4. Build trust and credibility

Content marketing can help therapists build trust and credibility with potential and current patients. By sharing high-quality, accurate and trustworthy information, therapists can establish themselves as a reliable source of information. This can lead to more patients trusting and relying on therapy for help and guidance.

5. Educate and inform your patients

Content marketing can be used to educate and inform patients about various topics related to therapy and mental health. Therapists can create and share content to help patients better understand their condition, treatment options and more. This can lead to more informed patients and better treatment outcomes.

6. Control the conversation

Content marketing can help therapists control the conversation around their practice and their field. By creating and sharing their own content, therapists can ensure that the information being shared about their practice is accurate and positive. This can help attract more patients and grow their practice.


How to find the right keywords for your therapy practice

Keyword research is the foundation of your therapist SEO and content marketing strategy. The wrong keywords can affect everything from the quality of your website traffic to your website’s bounce and conversion rates.

Finding the right keywords for your therapy practice starts by putting yourself in a prospective patient's shoes. If you were looking for a local therapist, what keyword would you search for on Google or Bing?

Once you've identified the best keywords to target for your therapy practice, start creating content centered around them and optimizing your existing website content with them.

Best content marketing types for therapists

Blog articles and website content

Your therapy practice's SEO and content marketing strategy should start on your website, with content and blogs. Your website should be full of high-quality, keyword-rich content that is designed to attract new patients to your therapy practice. Your blog articles should be informative and interesting, and contain relevant keywords.

Social media posts

Posting regularly on social media can help grow patient awareness in your community. Your social media posts should be a mixture of content to educate potential patients about your therapy services, highlight the positive reviews and testimonials from previous patients and update patients about any special offers or events at your therapy practice.

Email campaigns

An email campaign can be a great way to keep in touch with your existing patients, as well as to nurture your leads into patients. Your email campaign should include a mix of content, such as special offers and discounts, educational articles about your therapy services, patient testimonials and invitations to events at your therapy practice.


Videos are a great way to engage potential patients and educate them about your therapy services. Your videos should be high-quality and informative, and should be designed to generate leads and convert them into patients. Best of all, you can use your videos on your website, social media profiles, in ads and beyond.


Infographics can help you communicate complex information to your prospective patients in a visually-appealing way. They are perfect for sharing on social media, and can also be used on your website and in email campaigns. Your infographics should be designed to educate potential patients about your therapy services, and should be interesting and relevant.

Press releases

A press release can be a great way to announce a new therapy service, promote an event or special offer, and share anything newsworthy going on in your practice. A press release can help you generate publicity for your therapy practice and build patient awareness. Your press release should be newsworthy, and designed to generate media attention for your practice.


How to write blogs for your therapist website

Pick a catchy headline

Your headline is the first thing that potential patients will see when they land on your blog, so it’s important to make it catchy and intriguing. A great headline will make potential patients want to read your blog, so take the time to brainstorm a few different options before settling on the perfect one.

Use short, easy-to-digest sentences

As a therapist, you’re used to communicating complex information in a way that is easy for your patients to understand. The same principle applies to writing blog articles – you want to use short, easy-to-digest sentences that will keep potential patients engaged. That way, your readers will actually stick around and keep reading.

Include images, videos or infographics

Your blog articles don't have to be limited to just text. Instead, they should be full of high-quality images, infographics and videos that help illustrate your points. Not only will this make your blogs more visually appealing by breaking up your text, but it will also help potential patients better understand your content.

Use keyword-rich phrases

Make sure to use keyword-rich phrases throughout your blog article, as this will help your article rank higher in search engines. Use keywords that potential patients are likely to search for when they are looking for information about therapy. But beware of overusing keywords or using them unnaturally, as this can result in your article being penalized by search engines.

End with a call-to-action (CTA)

Make sure to end your blog article with a CTA, such as inviting potential patients to contact your therapy practice to book an appointment. A CTA is a great way to encourage potential patients to take the next step and convert into paying patients. Including a CTA will make your blog more convertible and effective.

Blog topic ideas for therapists

Answers to FAQs

One of the best ways to use your blog is to answer common questions that potential patients have about therapy. You can use your blog to educate potential patients about what therapy is, how it can help them and what to expect during their first session. This type of blog article can be really effective in generating leads and converting them into patients.

Case studies and customer testimonials

Another great way to use your blog is to share case studies and patient testimonials. This type of blog article can help build trust with potential patients, and show them that you are an expert in your field. You can use your blog to share success stories from previous patients, and to showcase the results that your therapy services can achieve.

How-to guides

You can use your blog to write how-to guides that potential patients can use to improve their lives. For example, if you offer marriage counseling, you could write a blog article about how to communicate effectively with your spouse. This type of blog article can be really effective in generating leads, as potential patients will be searching for this type of information online.

Commentary on therapy and mental health news

Your blog can also be a platform for you to share your commentary on therapy and mental health news. You can use your blog to write about current events, and to share your expert opinion on the latest news stories. This type of blog article can help build your authority and credibility, and can also be a great way to generate publicity for your therapy practice.

Team highlights and updates

You can use your blog to introduce new team members, and to share news about any awards or recognition that your team has received. This type of blog article can help build rapport with potential patients, and make them feel more comfortable about trusting your team with their mental health.

Your therapy practice’s story

People reading your blog want to know more about you and your therapy practice. You can use your blog to write about your journey as a therapist, as well as to share your vision for your practice. This type of blog article can help potential patients understand your values and mission, and can also be a great way to connect with them on a more personal level.

Let us write your blogs so you can focus on serving your patients

Content marketing FAQs for therapists

Why is content marketing important for therapists?

Content marketing is important for therapists because it helps set you apart from other therapists, build patient awareness, generate leads and convert them into patients. Content marketing can also help you build your credibility and authority, and can be a great way to stay in contact with your existing patients.

How often should you be blogging?

There’s no set rule for how often you should be blogging, but a good rule of thumb is to aim for at least once a week. If you can’t commit to blogging that often, then try to write a few blog articles in advance and schedule them to be published on your website. Content marketing works best when it's consistent.

How do you optimize your therapist website for search engines?

The first step toward optimizing your therapist website for search engines is to do keyword research to identify the best keywords for your practice. Then, make sure that your website is full of high-quality, keyword-rich content. Your website's title tags, meta descriptions and header tags should all be optimized with keywords that potential patients are likely to search for.

How do you monitor your content marketing performance?

You can use the Marketing 360® Content app to track your therapist SEO and content marketing performance, including website traffic, the average time spent on your website, bounce rate and more. This data can be really helpful in understanding what’s working well with your content marketing strategy, and what needs to be improved.

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