Roofing Website Design

#1 Marketing Platform® for Roofers

Success starts with a better roofing website

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Turn more visitors into leads with a modern roofing website that looks great on all devices — you deserve a roofing website that drives results.

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Why having a convertible roofing website is important

When someone needs a roofer, they no longer turn to the Yellow Pages or ask a friend for a recommendation. Instead, they do research to find the right roofing company for their needs, and most of that research happens online. Having a roofing website is the first step toward getting in front of them.

Your roofing company should have a presence across the internet, from social media to local directories, but it should all point back to the same place — your roofing website. It’s the hub of your roofing company's presence online and the central part of your roofer marketing campaign.

Having just any roofing website isn’t good enough. For you to win in the market today, you need a highly convertible roofing website that will make you stand apart from your competitors.

We can help you master roofing website design

Must-have roofing website design features

A clean, simple aesthetic

When it comes to effective roofing website design, less is definitely more. A simple design with plenty of white space makes for a more attractive website and a much better user experience rather than a busy, cluttered website.

Easy-to-use website navigation

Your roofing website should be easy to navigate, whether someone is viewing it on a desktop computer, laptop, tablet or smartphone. The navigation bar should be in the same place on every page of your website, and it should be easy to find the information someone is looking for.

A mobile-friendly design

More than half of internet traffic now comes from mobile devices, so it’s critical to have a roofing website that looks good and works well on smartphones and tablets. If your roofing website isn’t responsive and mobile-friendly, you’ll lose out on a lot of business.

Fast page speed

People expect websites to load quickly, and if your roofing website doesn’t meet their expectations, they’ll click away and find a roofer website that does. Make sure your website is optimized for speed, or you could be losing potential roofing leads and clients.

Professional photos and videos

Make sure your roofing website includes professional photos and videos of your team at work. People want to see what you can do, and high-quality photos and videos will show them that you’re a professional roofing company they can trust.

Trust indicators

Trust is important in any industry, but it’s especially important in the roofing industry. Your roofing website should include trust indicators, like testimonials, reviews and accreditation, to show prospective clients that you’re a reputable roofer they can trust.

Contact forms

Make it as easy as possible for roofing leads and clients to schedule appointments and estimates by including contact forms on your roofing website. Contact forms make it quick and easy for someone to get in touch with you, and they’re a great way to generate roofing leads on your website.


Web pages to include in your roofing website


The homepage of your roofing website is often the first page someone will see, so it’s important to make a good impression. Include a brief overview of your roofing company and services, highlight your unique value proposition and call to action, and use reviews and testimonials to build trust.

About Us

The About Us page is a great opportunity to tell your company’s story and give website visitors a behind-the-scenes look at your roofing business. Include information about your team, your experience in the roofing industry, your roofing company's mission and any awards or accolades you’ve earned.

Roofing Services 

Use your Services page to list the roofing services you offer, and make sure to include plenty of photos and videos to show potential clients what you can do. If you offer any special promotions or discounts, be sure to include that information on your Services page as well. You should also consider creating individual pages for each roofing service you offer.


A Gallery page is a great way to showcase your work and show potential clients what you can do. Include photos and videos of your roofing projects, and make sure to include a mix of before-and-after shots to really show off your work.

Roofer Reviews

Make sure your roofing website includes reviews and testimonials from past clients. Reviews are a great way to build trust with potential clients, and they can also help improve your roofing company’s search engine ranking. Having a dedicated roofer reviews page will make it easy for website visitors to find and read your reviews.


An FAQ page is a wonderful way to provide potential clients with information about your roofing company and services. Include answers to common questions about roofing, as well as any frequently asked questions about your company or services. You can also use your FAQ page to address any concerns or objections someone may have about working with a roofer.


Make it easy for potential clients to get in touch with you by including a Contact Us page on your roofing website. Include your contact information, a contact form and a map of your service area. You should also consider adding a live chat feature to your Contact Us page to answer any questions potential clients may have.


Keep your roofing website fresh and up-to-date with a blog. A blog is an effective way to share roofing tips, industry news and information about your company. You can also use your blog to attract new leads by including keywords and phrases that people are searching for.


6 ways to drive traffic to your roofing company website

1. Content marketing

Attract new leads and drive traffic to your roofing company website with content marketing. Share blog posts, infographics, videos and other types of content on your website and social media channels to attract new visitors to your site. You can also use content marketing to improve your search engine rankings and get found by potential clients who are looking for roofers online.

2. Multi-channel advertising

Generate leads and drive traffic to your roofing company website with multi-channel advertising. Include a call to action on your search, social media and digital TV ads that directs people to your website. You can also use retargeting to show ads to people who have visited your website in the past.

3. Social media management

Stay top of mind with potential clients and drive traffic to your roofing company website with social media management. Post photos, videos and updates about your company on social media, and make sure to include a link to your website in your profile.

4. Email marketing

Keep your roofing company top of mind with email marketing. Send newsletters, special offers and other updates to your email list to encourage people to visit your website. Furthermore, you can use email marketing to nurture leads and turn them into clients.

5. Reputation management

Make sure your roofing company has a good reputation online to drive traffic to your website. Respond to reviews, monitor social media mentions and make sure your contact information is up to date. You can also use reputation management to improve your search engine ranking and get found by potential clients who are looking for roofers online.

6. Listings management

Make it easy for potential clients to find your roofing company website with listings management. Add your business to online directories, review sites and other local listings to improve your visibility online. You can also use listings management to improve your search engine rankings and get found by potential clients who are looking for roofers online.

We can help you drive high-quality traffic to your roofing website

Roofer website design FAQs

Why do you need a roofing website?

Having a professional roofing website is a great way to attract new leads, build trust with potential clients and grow your business. A website gives you a platform to showcase your work, share information about your company and services, and connect with potential clients from all over the world.

How do you build a roofing company website?

You have two main options when it comes to building a website for your roofing company. The first is hiring a web developer to build a site for you. The second is to use a DIY website builder, like the Marketing 360® Websites app, to build your own. The right option for your roofing company will depend on your goals and budget.

What should a roofing website have?

Your roofing website should include your company name, logo, contact information, services and portfolio. You may also want to include testimonials, a blog and social media links. The most important thing is to make sure your site is easy to navigate and provides the information potential clients are looking for.

How do you increase roofer website conversions?

There are several things you can do to increase conversions on your roofing website. First, make sure your site is designed for lead generation. Include calls to action, forms and contact information so potential clients can easily get in touch with you. You should also use effective roofer SEO tactics to make sure your site appears in search results when people are looking for roofers in your area.

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