#1 Marketing Platform® for Roofers
Modern marketing to grow your roofing company
Roofer marketing to grow your business
There are tens of thousands of roofing companies and hundreds of thousands of roofers operating in the US, all competing for a relatively small number of clients. Unfortunately, failing to invest in marketing is one of the most common reasons roofing companies don't succeed.
The competition is fierce for residential and commercial roofers. In order to grow your roofing business, you need to stand out and attract new clients. That's where roofer marketing comes in.
Roofing contractor marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the roofing services you provide — in the right place and at the right time.
5 reasons to use a roofing contractor marketing platform
- 1. Everything you need in one place: From paid ad campaigns and reputation management to SEO and content marketing, there are many marketing channels to keep track of for modern roofers. Managing each marketing channel one at a time can quickly become a full-time job. The Marketing 360® roofer marketing platform has all the features you need to manage all of your marketing channels from one place.
- 2. Streamline your marketing: Having individual marketing strategies for each channel is not a recipe for success. Roofer marketing channels tend to work better together. The Marketing 360® roofing company marketing platform makes it easy to streamline your marketing efforts and make sure all of your channels are working together cohesively.
- 3. Save time: Trying to manage all of your roofing marketing channels separately can be time-consuming, which is problematic when you already have a full schedule. The Marketing 360® roofer marketing platform allows you to consolidate all of your efforts into one place, so you can free up more of your time for what really matters — serving your clients.
- 4. Save money: Not only does managing each marketing channel at once take a lot of time, but it can also be expensive. When you take an a la carte approach to marketing, you end up spending a lot of money on software, tools and other resources. The Marketing 360® roofing contractor marketing platform provides all the resources you need to succeed — including a team of experts — at an affordable price.
- 5. Monitor and maximize your performance: There's very little point in investing your time and money in a losing roofer marketing strategy. The Marketing 360® roofer marketing platform provides easy-to-read analytics so you can see how your campaigns are performing and make necessary adjustments. This allows you to fine-tune your marketing efforts for maximum results.
Must-have marketing channels for roofing companies
SEO & Content
SEO and content marketing
Most of the time, when someone needs commercial or residential roofing services, their search starts on Google, Bing or another search engine. Search engine optimization (SEO) and content marketing can help you get found by people actively searching for your services, attract new clients and build your brand's organic presence.
Email & Text
Email and text message marketing
Hiring a roofer is a big deal, and more often than not, new leads won't be ready to convert the first time they're introduced to your roofing company. Email and text message marketing can help you nurture leads and stay top of mind with existing clients. This ensures that you're the first roofing company they think of when they're ready to schedule a service.
Social media marketing
People don't just use social media to connect with friends or seek out entertainment. They use it to find new brands and local businesses, like roofing companies. A strong social media marketing strategy can help you build your brand where people spend the majority of their time online, attract new clients and stay top of mind with your existing client base.
There are many different places your prospective roofing leads and clients may be spending their time online, from Google to Facebook. One of the best ways to ensure you have a visible presence wherever people in your area are looking is to invest in multi-channel advertising. This allows you to put your roofing company in front of prospective clients on the channels they use most, whether they're looking for general information or ready to schedule a service.
Did you know that most people trust online reviews just as much as personal recommendations from friends and family? If you're not actively requesting reviews and managing your roofing company's online reputation, you could be missing out on new clients. Reputation management is a critical part of successful roofer marketing.
The benefits of working with a roofer marketing team
Do more for less
Most roofers believe that DIY marketing is the most cost-effective option. However, your time is money, and it can really add up. It can be expensive to hire an in-house marketing team, but working with a roofing digital marketing agency, like the team at Marketing 360®, can help you maximize your roofer marketing budget.
Free up your schedule
When you're trying to do everything yourself, it's easy to get overwhelmed. This can lead to missed opportunities, not to mention a less-than-optimal use of your valuable time. Working with an expert roofer marketing team can help you free up your schedule, so you can focus on meeting your clients' roofing needs and running your business.
Stay up to date with the latest trends
The roofer marketing landscape is constantly changing, and it can be tough to keep up. You need a team of experts who are always on top of the latest trends and technologies in roofer marketing. This way, you can be confident that your campaigns are using the most effective strategies available. Gain a competitive edge by staying up to date with the latest marketing trends for roofing companies.
Maximize your ROI
The last thing any roofer wants is to continuously invest in a losing marketing strategy, but that can easily happen without analytics tools and the ability to interpret the data properly. A roofer marketing agency can help you closely monitor your marketing performance so that you can fine-tune your strategy and maximize your ROI.
Focus on what matters most
Most roofers don't get into the industry because they have a passion for roofer marketing. They do it to serve the roofing needs of their community. When you outsource your roofer marketing strategy to a marketing team, like Marketing 360®, you free up more of your time so you can focus on what matters most — your clients.
Roofing contractor marketing FAQs
Why is roofing company marketing important?
With so many roofing companies and contractors out there competing for the same leads and clients, you need a way to make your brand stand out. Roofer marketing helps you build awareness of your company and roofing services, attract new leads, convert them into clients and keep existing clients coming back.
How do you create a roofer marketing strategy?
There's no such thing as a one-size-fits-all roofer marketing strategy. Every roofing company is unique, which means that every roofing company needs a unique strategy. To create yours, start by identifying your goals, budget and target audience. From there, you can create a customized marketing plan that will help you achieve your goals.
What does inbound marketing look like for roofing contractors?
Inbound marketing is a strategic approach that focuses on getting found by your target audience online, and then turning those leads into clients. It's the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. Some common inbound marketing tactics for roofing contractors include SEO, content marketing, social media marketing and lead nurturing.
How do you generate roofing company leads?
There are a number of ways to generate leads for your roofing company. Some common roofing-lead-generation strategies include SEO, pay-per-click (PPC) advertising, social media marketing and content marketing. You can also generate leads by attending local events, sponsoring community programs or partnering with other businesses in the home improvement industry.
Real roofing businesses, real results
As a roofing business your business is only as strong as your stream of leads. Marketing 360® has helped roofing businesses like yours build their brand presence, improve their business operations and drive roofing leads.
After one year with Marketing 360®, roofing businesses saw these fantastic results*
12,344% increase in website traffic
4,291% increase in overall impressions
7,876% increase in overall clicks
352% increase in conversions (leads and sales)
4,021% increase in organic impressions
5,405% increase in organic clicks
611% increase in organic keyword rankings
120% increase in social clicks
16% increase in ad impressions
28,650% increase in direct impressions
*Average results based on a study of past roofing clients. Individual account performance may vary. Results are not guaranteed.
See what our roofing business Marketing 360® Platform users are saying
"It made getting roof repair jobs an exact science. All in all, this is a sure fire way to get your phone ringing and jobs on the schedule."
Shane C. | Owner
"it is great to see what channels of marketing are hitting the most to be able to utilize the best strategy moving forward."
Steve T. | Owner
"The CRM is very easy to use and allows us to maximize each lead."
Joanna L. | Marketing Manager
"I can't imagine running my business at this point without Marketing 360®."
Gina K. | Owner
"Great marketing solution. This is the all-in-one marketing tool that you need."
Drew M. | Support Specialist
"Working with the team at Marketing 360®, I have an expert in every field working on my businesses that are working together."
Roy H. | Vice President
"A one-stop shop, plus an entire team working for you to help your business grow."
Tasha M | Marketing Manager
"Great marketing tool. I instantly knew this is was the perfect software for our company."
Amanda Q. | Office Assistant
"Easy to navigate and very simple to learn. It fulfilled all my needs and allowed me to create marketing campaigns fast and easy."
Marie P. | Independent Contractor
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