Roofing Social Media

#1 Marketing Platform® for Roofers

Build local trust and awareness with social marketing for roofers

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Close more deals by building local trust and awareness with our social media marketing program for roofers — stand out in your community.

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Why roofers need social media management

As a roofer, you are always looking for new clients and ways to increase your visibility. Smart roofer marketing is about getting in front of your prospective clients wherever they spend their time. These days, most of your prospective clients are spending their time on social media.

That's why social media management is so important for roofers. With the right social media management strategy, you can ensure that your roofing company’s social media presence is active and engaging. This will help you attract new clients and grow your roofing company.

Social media management for roofing contractors involves creating and posting content, monitoring and responding to comments and messages, engaging with potential clients and establishing a consistent brand voice for your roofing company.

Effective social media management can help roofers build trust and credibility, educate prospects on the roofing process, demonstrate expertise in the roofing industry, and generate leads and drive sales.

We can help you master social media management

7 benefits of social media management for roofing companies

1. Increase brand recognition

Social media management can help increase brand recognition for your roofing company. By regularly posting content and engaging with potential clients on social media, you can get your roofing company’s name in front of more people. Be the first roofer people in your area think of when they need roofing services with social media management.

2. Build community connections

Social media management can help you build connections with potential clients and other businesses in your community. By engaging with potential clients on social media, you can build relationships and trust. This is especially important for roofing companies, as many people are hesitant to let strangers into their homes.

3. Showcase your expertise

Social media management is a great way to showcase your roofing company’s expertise. By sharing blog posts, infographics and other informative content on social media, you can show potential clients that you know what you’re doing. You can also use social media to answer any questions potential clients might have about roofing services.

4. Humanize your roofing company

Show your personal side and use social media management to humanize your roofing company. By sharing photos and stories on social media, you can show potential clients that there are real people behind your roofing company. This can make it easier for potential clients to connect with your roofing company and trust you with their roofing needs.

5. Drive traffic to your roofer website

Use social media management to drive traffic to your roofing company website. By sharing links to your blog posts and website on social media, you can increase the number of people who visit your site. This is important because it can help you generate leads and grow your roofing business.

6. Get to know your client base

Social media management can help you get to know your client base. By monitoring social media, you can see what potential clients are saying about roofing companies in general and your roofing company specifically. This information can help you adjust your social media strategy and make sure you’re providing the content that potential clients are looking for.

7. Win leads and clients

Finally, social media management can help you win leads and clients for your roofing company. By regularly posting engaging content and interacting with potential clients on social media, you can attract new business. If you’re looking for a way to grow your roofing company, social media management is a great place to start.

The best social media platforms for roofing contractors

Google Business Profile

Google Business Profile is a free listing that appears in Google Maps and Google Search. It's a great way to make your roofing company more visible to potential clients in your area. Make sure your business information is accurate and up to date, include photos of your team, get reviews and post on your profile regularly.


Facebook is probably the most important social media platform to focus on for roofing contractors, as it's the largest and most popular. It has become one of the most common places for consumers to look for local businesses, and it's a wonderful place to build connections with people in your community.


LinkedIn is a social media platform that's focused on business networking. It's a great place to connect with other businesses in your industry, as well as potential clients. Whether you're a commercial roofer looking for B2B roofing leads or you want to build professional partnerships, LinkedIn marketing is the way to go.


Instagram is a visual social media platform that's perfect for roofing contractors. It's a great place to showcase your work, as well as the before-and-after photos of projects you've completed. You can also use Instagram Stories to give potential clients a behind-the-scenes look at your roofing company.


YouTube is a social media platform that's perfect for roofing contractors who want to show off their work. You can create videos of your roofing projects, as well as how-to guides and other informative content. YouTube also happens to be the second-largest search engine, which makes it a great place to increase your brand's visibility.


How to make your roofing company's social media stand out

Choose the right profile picture

Your social media profile picture is one of the first things potential clients will see, so it's important to choose a good one. Choose a high-resolution photo that's clear and easy to see. If you're using a logo, make sure it's legible and not too small.

Write an engaging bio

Your social media bio is another important element of your social media profile. This is your chance to tell potential clients what you do and why they should choose your roofing company. Keep it short, sweet and to the point. And be sure to include a call to action (CTA) that tells potential clients what you want them to do next.

Ensure brand consistency

Your social media profile is a reflection of your roofing company, so it's important to ensure that it's consistent with your brand. That means using the same logo, colors and general aesthetic across all of your social media platforms. By maintaining brand consistency, you'll make it easy for potential clients to recognize your company no matter where they see it.

Use relevant keywords

When potential clients are searching for roofing companies on social media, they'll use relevant keywords. So, it's important to include those keywords in your social media profile. That way, you can ensure that your roofing company comes up in search results.

Establish a voice for your roofing company

Your social media profile is a great opportunity to establish a voice for your roofing company. This is the chance to tell potential clients who you are and what you're all about. Keep your tone friendly and approachable, as you want potential clients to feel like they can reach out to you with any questions or concerns they might have.

Post high-quality content

When it comes to social media, content is king. That's why you should always post high-quality content on your social media profiles. Whether it's photos, videos or blog posts, make sure that your content is informative and engaging. By posting quality content, you'll show potential clients that you're an authority in the roofing industry.

Engage with your audience

Social media isn't a one-way street. In order to be successful, you need to engage with your audience. That means responding to comments and questions, as well as liking and sharing other people's content. By engaging with your audience, you'll build relationships and show potential clients that you're a roofing company that cares about its customers.

Use social media management software

Social media management software, like the Marketing 360® Social app, can help you manage your social media accounts and post content more effectively. With social media management software, you can schedule and publish posts, track important key performance indicators (KPIs) and more.


What to post on social media for roofers

Roofing company updates

Hire a new roofer or expand your roofing services? Let your social media followers know. You can also post updates on new roofing products, as well as any changes to your roofing company. Social media is the perfect place to share roofing company updates.

Before and after photos

People love before and after photos. So, why not show off your roofing work on social media? Post photos of the before and after of your roofing projects. Be sure to include a detailed description of the work you did. This will demonstrate your workmanship and expertise.

Educational content

Your social media followers want to learn from you. That's why you should post educational content on your social media profiles. This can include blog posts, infographics, videos and more. By posting educational content, you'll show potential clients that you're an expert in the roofing industry.

Answers to FAQs

People often turn to social media when they have questions. So, use your social media profile as an opportunity to answer some of the most frequently asked questions (FAQs) in the roofing industry. This will show potential clients that you're knowledgeable and helpful.

Client feedback and reviews

Social media is the perfect place to showcase client feedback and reviews. When potential clients see that you have happy customers, they'll be more likely to do business with you. This is called social proof, and it's one of the most powerful tools a business can have on its side when it comes to lead generation and trust.

Relevant news stories

Keep your social media followers up to date on relevant news stories in the roofing industry. This will show that you're knowledgeable and well-informed. You can share news stories by linking to them in your posts or writing a brief summary of the story.

Special offers and promotions

Have an upcoming special on metal roofs or gutter replacement? Social media is the perfect place to get the word out. You can also use social media to run promotions and giveaways. This is a great way to generate leads and build interest in your roofing company.

Roofing memes and humor

People turn to social media to be informed, educated and, above all else, entertained. Make your followers laugh by posting memes and other humorous content related to the roofing industry. Just be sure not to post anything that could be considered offensive.

We can help you create great social media content

Social media management FAQs for roofing contractors

Why is social media management important for roofing companies?

Social media management is important for roofing companies because it allows you to connect with your target audience, build relationships and generate leads. Best of all, it's where modern consumers spend the majority of their time online these days, making it the perfect place to grow your roofing company.

How do you create an effective roofer social media strategy?

When creating a social media strategy for your roofing company, you'll need to consider your goals, target audience, budget and more. Once you have all of that information, you can start building your social media profiles and creating social media posts that are designed to achieve your specific goals.

What are the rules roofing contractors need to follow on social media?

There are a few social media rules that roofing contractors need to follow. First, you should only post relevant and interesting content. This means no spamming your followers with sales pitches or posts that are not related to roofing. Second, you need to be active on social media. This means responding to comments, liking and sharing other people's content and posting new content on a regular basis. Lastly, you should avoid using social media for personal gain. This means no posting personal photos or information that could be considered unprofessional.

How often should a roofing company post on social media?

There is no hard and fast rule for how often a roofing company should post on social media. However, it's generally a good idea to post at least once a day. This will ensure that your social media followers see your content and have the chance to engage with it.

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