Real Estate Website Design
#1 Marketing Platform® for Real Estate Agents
Success starts with a better real estate website
Why having a convertible real estate website is important
Every real estate business needs a website. It's where potential clients go to learn more about your company, team and property listings, and it often has a direct impact on whether or not a lead becomes a paying client.
The right real estate website can help you win more listings, attract more buyers and sellers, help you build trust and credibility, generate valuable referrals and so much more. It's also your most valuable marketing asset.
Not every real estate website is made equal. To succeed in today's competitive market, you need a website that turns real estate leads into paying customers for your business
Must-have real estate website features
A clean, simple aesthetic
Your real estate website will often be the first impression new leads get of your business. The last thing you want is to make the wrong impression with a cluttered design. First impressions matter, which is why it's important to have a clean, simple and modern website design that reflects the professionalism of your brand.
Easy-to-use website navigation
Your website navigation should be easy to understand and use. Potential clients should be able to find what they're looking for in just a few clicks. If your website is difficult to navigate, you'll likely lose real estate leads before they even have a chance to learn more about your team or business.
A mobile-friendly design
More than half of all web traffic now comes from mobile devices, so it's absolutely essential that your real estate website is mobile-friendly. If it's not, you're likely losing a significant number of leads. A mobile-friendly design ensures that your website looks great and functions properly on all devices, from smartphones to desktop computers.
Fast page speed
Your website's page speed is a critical factor in its overall success. Potential clients won't wait around for a slow website to load, so it's important to make sure your website loads quickly. A fast page speed not only helps improve the user experience, but it can also help your website rank higher in the SERPs (search engine results pages).
Professional photos and videos
High-quality photos and videos are essential for any real estate website. Potential clients want to see well-lit photos of properties, as well as videos that give them a tour of the property. Poorly lit photos and videos will turn off potential leads, so make sure you're using professional-grade photos and videos on your website.
If you want to build trust with potential clients, you need to have trust indicators on your website. This can include testimonials from past clients, as well as industry awards and accolades. The more trust indicators you have on your website, the more likely potential clients will be to do business with you.
Contact forms are essential for any real estate website. They give potential clients a quick and easy way to get in touch with you, and they help you capture leads. Make sure your contact forms are short and to the point, and be sure to include a call-to-action (CTA) so your potential clients know what to do next.
Web pages to include in your real estate website
Your homepage is arguably your real estate website's most important page. It's where potential clients will go to learn more about your company, and it's often the first page they'll see when they visit your website. Your homepage should be designed to convert visitors into leads. Include a CTA, as well as a brief overview of your services.
Your About Us page is an important way to connect with potential clients. Use this page to tell your team's story and highlight your mission and values. Also, be sure to include photos and videos of your team. You can also use this page to showcase your real estate company's accomplishments and awards.
Real Estate Services
Your Real Estate Services page is where you'll highlight the services you offer. Be sure to include a detailed description of each service, as well as photos and videos. You can also use this page to showcase your team's experience and expertise. Additionally, consider creating individual pages for each service you offer.
Real Estate Reviews
Your Real Estate Reviews page is a great way to build trust and credibility with website visitors and potential clients. Include positive reviews from past clients, as well as industry awards, accolades and video testimonials. You can also use this page to showcase your team's experience and expertise.
Your Listings page is where you'll showcase your current property listings. Be sure to include high-quality photos and videos, as well as a detailed description of each property. You should also consider adding the IDX feed to this page so potential clients can search for listings directly on your real estate website.
Your FAQ page is a great place to address any common questions or concerns potential real estate leads or clients may have. This can help to build trust and credibility with your visitors, as well as to educate your target audience. Be sure to include a mix of text, photos and videos to address questions on this page.
Your Contact page is where you'll give potential clients a way to get in touch with you. Be sure to include a contact form, as well as your phone number, email address and social media links. If you have a physical office where you meet with clients, you should also consider embedding a map of your location.
Your Blog page is a great way to generate traffic to your website and attract potential clients. Use this page to share valuable content that will help your target audience. Not only can blogging help to educate and inform your visitors, but it can also help you rank higher in the SERPs.
6 ways to drive traffic to your real estate website
1. Content marketing
When combined with real estate SEO (search engine optimization), content marketing can be an effective way to drive traffic to your real estate website. By creating and sharing valuable content, you can rank higher in the SERPS, attract potential clients to your website, build trust and credibility with your target audience, and more.
2. Multi-channel advertising
Multi-channel advertising is a great way to reach potential leads and clients where they are already spending their time. By advertising your real estate website across multiple channels, including search engines, social media and beyond, you can significantly increase the number of potential leads who visit your website.
3. Social media management
Social media is a powerful tool that can be used to drive traffic to your real estate website. By sharing your content and listings on social media, you can attract potential clients to your website and build trust and credibility with your target audience. Additionally, you can use social media ads to reach potential leads who are not already following you.
4. Email marketing
Email marketing can be a great way to drive traffic to your real estate website. By sending targeted emails to potential leads and clients, you can encourage them to visit your website and learn more about your company, team and listings. Just be sure to avoid spamming your contacts with too many emails.
5. Reputation management
Your online reputation can have a direct impact on the success of your real estate website and business. By monitoring and managing your online reputation, you can ensure that potential leads and clients see your business in a positive light. Additionally, you can use reputation management to proactively address any negative reviews or feedback.
6. Listings management
From Top Rated Local® to Yelp, there are many local websites, directories and apps potential clients could go to look for a real estate agent. If you're not actively managing your listings on these platforms, you're likely missing out on traffic and leads. Additionally, it's important to make sure your listings are accurate and up-to-date.
Real estate website design FAQs
Why do you need a real estate website?
A real estate website is essential for any real estate business. It's where potential clients go to learn more about your company, team and property listings, and it often has a direct impact on whether or not a lead becomes a paying client. The right real estate website can help you win more listings, attract more buyers and sellers, and so much more.
How do you build a real estate website?
There are many different ways to build a real estate website. You can use a website builder, like the Marketing 360® Websites app, to build your own. A library of customizable real estate web design templates and a drag-and-drop editor make it easy. Or, you could work with one of our talented Designers who can help you get it right.
What should a real estate website have?
A real estate website should have a clean, simple aesthetic, easy-to-use website navigation, a mobile-friendly design, fast page speed, professional photos and videos, trust indicators, contact forms and more. Additionally, it's important to include essential web pages, like a Homepage, About Us, Real Estate Services, Real Estate Reviews, Listings and more.
How do you increase real estate website conversions?
There are many ways to increase real estate website conversions. You can use content marketing, SEO, social media, email marketing, reputation management, listings management and more. You can also use A/B testing and analytics to test different design elements and see what's working well on your website.