Real Estate Agent Marketing

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Real estate agent marketing to grow your business

There are more than 100 thousand real estate brokerage firms and more than 1.5 million real estate agents competing to represent buyers and sellers in the US. There’s so much competition in the real estate industry that 8 out of 10 real estate agents fail.

Real estate businesses and agents that want to not only survive but thrive need to be able to effectively compete. That’s where real estate agent marketing comes in.

Real estate marketing highlights what makes you unique and helps you stand out from the crowd. It gets you in front of the right people — buyers and sellers looking specifically for what you have to offer — in the right place at the right time.

5 reasons to use a real estate agent marketing platform

  • 1. Everything you need in one place: From content marketing and online advertising to reputation management, real estate marketing has a lot of moving parts. An all-in-one marketing platform, like Marketing 360®, helps to keep it simple. There’s no need to use 10 different types of software to manage and grow your real estate business. Everything you need is in one place.
  • 2. Streamline your marketing: You should market your real estate business everywhere your prospective clients are spending their time online. No aspect of your marketing should operate in a silo. Your strategies will be more effective across every channel if they work together. A real estate marketing platform will help you streamline and maximize your marketing efforts.
  • 3. Save time: Small business owners are some of the busiest people around, and real estate is one of the most cut-throat industries. That doesn’t leave a lot of time to focus on marketing. With a single marketing platform, you get a single view of all your real estate agent marketing channels, saving you time and energy.
  • 4. Save money: If you’re using multiple software programs to market your real estate business, you’re probably also paying multiple marketing bills. That can get expensive, fast. Not only does having a singular marketing platform help you save time, but it also helps you save money, allowing you to do more with less.
  • 5. Monitor and maximize your performance: There’s no such thing as a one-size-fits-all real estate marketing solution. What works for one real estate agent won’t necessarily work for you. When you manage your marketing from one place, you can also monitor your performance from one place. This allows you to maximize your marketing by doing more of what’s working and less of what’s not.

Must-have marketing channels for real estate agents

SEO and content

real estate SEO

SEO and content marketing

Most of the time, the search for a local real estate agent starts on a search engine, like Google or Bing. Through realtor SEO (search engine optimization) and content marketing, you can make sure your real estate website ranks at the top of page one. This means more low-cost, high-quality leads actively looking for what you have to offer.

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Email and text

real estate text message marketing

Email and text message marketing

Getting new leads is only half the battle of real estate marketing. You need a way to nurture those leads into customers, and to nurture your customers into lifelong fans. That’s where email and text message marketing come in. With Nurture campaigns, you can stay top of mind and be the first real estate business your clients think of when they’re ready to buy or sell.

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Social media

real estate social media marketing

Social media marketing

Billions of people use social media around the world, with the average user spending more than two hours on social media every day. More and more social media users are looking for local businesses and brands right on the platforms. Social media marketing helps you build a strong social presence, ensuring that you’re part of the conversation.

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Online advertising


Online advertising

From Google and Bing to Facebook and Instagram, there are many places where your prospective clients are spending their time online. Multi-channel advertising helps you capture market share and drive leads across all of the channels most popular with your client base online — including search engines, social media and beyond.

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real estate reputation management

Reputation management

Buying or selling a home is the biggest transaction most people make in their lives, and they don’t take it lightly. Before they work with you, people need to know that they can trust you. Reviews are the modern-day word of mouth, and building a strong reputation for your real estate business is a critical part of your success.

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Let us help you conquer key real estate marketing channels

The benefits of working with a real estate marketing team


Do more for less

Real estate agent marketing, even if you do it all yourself, isn’t cheap. When you consider salary and benefits, it costs even more if you have a dedicated marketing manager in-house. By working with a marketing team, like Marketing 360®, you get a group of dedicated professionals committed to your success for a fraction of the cost.


Free up your schedule

Real estate marketing is a non-negotiable part of growing your business, but it takes time to design ad campaigns, write blogs, manage reviews, build email campaigns and all the rest. With a marketing team on your side, you can make sure that all of your real estate marketing bases are covered without having to take time or attention away from your clients.


Stay up to date with the latest trends

The world of real estate agent marketing is always changing and evolving. If you’re not keeping your strategy up to date, you’re going to miss out on real estate leads and opportunities. By working with a marketing team, you can rest assured that your marketing strategy is always in-line with the latest trends.


Maximize your ROI

Most small real estate businesses can’t afford to let their marketing dollars go to waste. Without a lot of marketing experience or training on your side, it’s all too easy to invest in the wrong channels or strategies. Working with a team of marketing professionals will help you make the most out of your marketing budget.


Focus on what matters most

Real estate is a fast-moving industry. When a new property comes on the market, you can’t afford to wait. Your clients rely on you to be there whenever and wherever they need you. By working with a real estate marketing team, you free up more of your time to focus on what matters most — serving your clients.

Real estate marketing FAQs

Why is real estate agent marketing important?

Real estate agent marketing helps to set your business apart from the many other real estate businesses out there competing for the same buyers and sellers. It increases your visibility anywhere and everywhere people are looking for your specific services and expertise. It helps you drive and convert leads, and it’s essential to growing your business.

How do you create a real estate marketing strategy?

The first step toward creating a real estate marketing strategy is figuring out who your audience is and what your goals are. When you understand your audience and goals, it guides your real estate marketing strategy, helping you figure out where to market your business, what message to send and when to send it.

What does inbound marketing look like for real estate agents?

No matter how effective your marketing message is, there will always be people who don’t want or need what you have to offer. Inbound marketing is about getting in front of people who are already actively searching for your specific real estate services, helping you get the most out of your marketing budget.

How do you generate real estate leads?

The first thing you need to do in order to get more real estate leads is to make sure you have a visible presence wherever people are looking for real estate services. Then, work on making your real estate business stand out from the crowd by fine-tuning your message, building trust and using eye-catching designs.

Why is real estate agent marketing important?

Real real estate businesses, real results

As a real estate business, your business is only as strong as your stream of leads. Marketing 360® has helped real estate businesses like yours build their brand presence, improve their business operations and drive real estate leads.


​​After one year with Marketing 360®, real estate businesses saw these fantastic results*

343% increase in website traffic

7,033% increase in overall impressions

7,652% increase in overall clicks

293% increase in conversions (leads and sales)

7,215% increase in organic impressions

5,969% increase in organic clicks

2,056% increase in organic keyword rankings

216% increase in social clicks

274% increase in ad impressions

405% increase in direct impressions

*Average results based on a study of past real estate clients. Individual account performance may vary. Results are not guaranteed.

See what our real estate business Marketing 360® Platform users are saying

"I like how user-friendly it is and how quick they can make adjustments to tailor things to our needs"

Bob B. | Realtor

"As a small boutique real estate brokerage with a focus on client service, I find I'm able to stay in better communication with my clients."

Debbi M. | Principal Broker/Owner

"Great all-in-one solution for our brokerage and individual agents."

Andrew J. | Co-Owner

"Exceeded expectations by almost 100%"

Myron Z. | Realtor

"I love the friendly and helpful service at Marketing 360®. Everyone has been extremely professional and on the ball!"

Trish W. | Owner/Realtor

"Marketing 360® has definitely helped me to reach out to my sphere of influence and other possible clients more and more."

Jami T. | Transaction Coordinator

"From the beginning to the end, this team was on point! Not one wasted moment of my time."

Michael A. | General Manager

"Love the transparency of the software, [and the] customer support is super responsive, light years beyond my previous service provider."

Nicholas M. | Owner

"Marketing 360® has helped us get our company's name on the map."

Tania P. | Owner

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