Real Estate Social Media
#1 Marketing Platform® for Real Estate Agents
Build local trust and awareness with social marketing for real estate agents
Why real estate agents need social media management
To make the most of your real estate marketing budget, you need to build a visible presence wherever your prospective clients are spending the majority of their time. These days, that's usually on social media.
The right social media management strategy for real estate agents can help you build a community of followers, generate real estate leads and close more deals. It also helps you build strong connections in your area not only with leads and clients but also with other local businesses.
Social media management for real estate businesses involves creating and sharing content that promotes your brand, drives traffic to your website and helps you build relationships with potential and current clients. It's also important to make it a point to engage with your followers.
7 benefits of social media management for real estate agents
1. Increase brand recognition
When someone in your area wants to buy or sell a home, you want to be the first real estate agent they think of. To do that, you need a recognizable, memorable brand. Luckily, sharing high-quality content consistently on social media is an easy way to increase brand recognition for your business.
2. Build community connections
In order to succeed in real estate, it's important to build a network of connections in your community. By engaging with your followers on social media, you can start to build relationships that go beyond transactions. These relationships can eventually lead to referrals, joint ventures and more business opportunities.
3. Showcase your expertise
When you share valuable content that's relevant to your audience on social media, you have the opportunity to show off your expertise and build trust with potential clients. If you can establish yourself as a thought leader in your industry, people will be more likely to turn to you when they're ready to buy or sell a home.
4. Humanize your veterinary clinic
In a competitive industry like real estate, it's important to stand out from the crowd. One way to do that is by humanizing your brand on social media. Showing the people behind your business and sharing your story can help you connect with your audience on a deeper level and make your business more relatable.
5. Drive traffic to your veterinarian website
Even the best real estate website won't do you much good if no one visits it. One of the key benefits of social media marketing for real estate agents is that it allows you to drive traffic to your website. By sharing links to your listings and blog posts, you can increase website traffic and generate leads for your business.
6. Get to know your client base
Social media is a great way to get to know your target audience. By monitoring your social media analytics, you can learn more about the people who are interested in your business. This information can be used to tailor your marketing strategy and make sure you're reaching the right people with your message.
7. Win leads and clients
Social media is a great way to generate real estate leads for your business. By sharing your listings and promoting your services, you can reach a larger audience of potential clients. You can also use social media to nurture your leads by providing valuable content that helps them through the home buying or selling process.
The best social media platforms for real estate agents
Google Business Profile
Google Business Profile is a great way for real estate agents to improve their visibility online and connect with potential clients. By creating a profile and adding your contact information, business hours, photos and more, you can make it easy for people to find your business and get in touch. You can also increase your visibility by getting more reviews.
Facebook is one of the best social media platforms for real estate agents. With billions of active users, there's a good chance your target audience is on Facebook. You can use Facebook to share your listings, blog posts, photos and more. You can also use Facebook Ads to reach a wider audience with your content.
LinkedIn is a social media platform that's perfect for business networking. Real estate agents can use LinkedIn to connect with other industry professionals, share their listings and blog posts, and promote their businesses. LinkedIn can also be a great place to find potential clients, especially if you're targeting a more business-savvy audience.
Instagram is a visual social media platform that's perfect for sharing photos and videos. Real estate agents can use Instagram to showcase their listings, highlight happy clients and give followers a behind-the-scenes look at their business. Instagram Stories is also a great way to share quick updates and connect with your audience in a more personal way.
YouTube is a great way for real estate agents to show off their listings and give potential buyers a tour of the property without them having to step foot inside. You can also use YouTube to share helpful videos about the home buying and selling process. Be sure to use hashtags and optimize your channel with keywords to improve your video SEO.
How to make your real estate business's social media profiles stand out
Choose the right profile picture
Your social media profile picture is critical because it's usually the first thing people see. Make sure you're using a high-quality headshot or business logo as your profile picture. This will help you look professional and approachable, which is important when you're trying to connect with potential clients.
Write an engaging bio
Your social media bio is another important element of your profile. This is your chance to tell people who you are, what you do and why they should care. Be sure to keep your bio short, sweet and to the point. You can also include a call-to-action to encourage people to learn more about your business.
Ensure brand consistency
When you're managing your real estate business's social media accounts, it's important to make sure your branding is consistent. This means using the same profile picture, bio and color scheme across all of your social media platforms. This will help people easily recognize your business, no matter which social media platform they're using.
Use relevant keywords
When you're creating your social media profiles, be sure to include relevant keywords. This will help you show up in search results and make it easier for people to find your business. For example, if you're a real estate agent in Los Angeles, you might include keywords like "Los Angeles real estate agent" or "LA real estate listings."
Establish a voice for your real estate business
When you're creating content for your social media profiles, it's important to establish a voice for your business. This means deciding how you want your business to sound and making sure all of your content is consistent. Do you want to be friendly and approachable or more formal and professional? Keep your target audience in mind when you're establishing your voice.
Post high-quality content
When you're sharing content on social media, it's important to make sure it's high-quality. This means using quality photos and videos, writing engaging copy and sharing content that's relevant to your audience. If you can consistently share great content, you'll be more likely to attract new followers and generate leads for your business.
Engage with your audience
Don't forget to engage with your audience. When someone comments on your post, take the time to respond. When you get a new follower, send them a quick message to say thanks. These small interactions can go a long way in building relationships with your followers and making your social media profile more engaging.
Use social media management software
If you're managing multiple social media accounts for your real estate business, it can be helpful to use social media management software, like the Marketing 360® Social app. The Social app allows you to schedule and publish content, track your analytics and more. Using social media management software can save you a lot of time and help you maximize your impact.
What to post on social media for real estate agents
Real estate business updates
One type of content you can share on social media as a real estate agent is business updates. This can include things like new listings, price reductions, recent sales, new team members and more. Sharing business updates is a great way to keep your followers in the loop and generate leads for your business.
Another type of content you can share on social media as a real estate agent is educational content. This can include blog posts, infographics, videos and more. Educational content is a great way to show off your expertise and help your followers through the home buying and selling process.
Local content is another great option for real estate agents. This can include blog posts about local attractions, photos of your listings, videos of you touring the neighborhood and more. Local content is a great way to connect with people and businesses in your community and show off your knowledge of the area.
Answers to FAQs
Another type of content you can share on social media as a real estate agent is answers to frequently asked questions. This can include blog posts, videos, infographics and more. Answering FAQs is a great way to show off your expertise and help your followers through the home buying and selling process.
Client feedback and reviews
Client feedback and reviews are another excellent type of content for real estate agents to share on social media. This can include written testimonials, video testimonials, photos and more. Client feedback and reviews are a great way to show off your happy clients and build trust with potential clients.
Relevant news stories
Sharing relevant news stories is another great way for real estate agents to connect with their audience on social media. This can include local news stories, industry news, national news and more. Sharing relevant news stories is a great way to start a conversation and show that you're up-to-date on current events.
Real estate memes and humor
Real estate memes and humor are another great way to connect with your audience on social media on a more memorable level. This can include funny photos, videos, GIFs and more. Real estate memes and humor are a great way to show off your personality and make your social media profile more engaging.
Social media management FAQs for real estate agents
Why is social media management important for real estate agents?
Social media management is important for real estate agents because it helps them build their brand, connect with their community, generate leads and close more deals. Social media also happens to be where most people are spending their time online these days. That makes it a must-have real estate marketing channel.
How do you create an effective real estate agent social media strategy?
The first step is to choose the right social media platforms for your business. Not all social media platforms are created equal, so it's important to choose the ones that will work best for your business. Once you've chosen your platforms, create compelling content that will resonate with your audience. Finally, engage with your followers and build relationships.
What are the rules real estate agents need to follow on social media?
There are a few different rules real estate agents need to follow on social media. First, you need to make sure you're disclosing that you're a real estate agent. You should also avoid making any false or misleading statements. Finally, you need to be careful about what you share on social media, as it can be used against you.
How often should a real estate agent post on social media?
How often you post on social media as a real estate agent will depend on a number of factors, including which platforms you're using, how much content you have and how engaged your audience is. A good rule of thumb is to post one to two times per week on each platform you’re using.