
Vintage Corporation
A premier property management company based in Northern Colorado. They manage a growing portfolio of multifamily...read case study
Industry: Real Estate

As their business expanded, they needed a partner who could keep up with fast growth.
About the Business
Vintage Corporation is a premier property management company based in Northern Colorado. They manage a growing portfolio of multifamily apartment complexes and storage facilities throughout Berthoud, Loveland, Greeley, Windsor, Fort Collins, Johnstown, and Firestone. Known for their beautiful properties, outstanding tenant service, and strong community presence, Vintage Corporation is committed to maintaining full occupancy across all locations listed below while continuing to grow their regional footprint.
- Pelican Bluff Apartments
- Heron Pointe Apartments
- Gateway North Apartments
- Trails at Sheep Draw
- Creekview Apartments
- Homestead Apartments
- The Gallery Flats
- Fossil Ridge Apartments
- The Ridge at Mountain Lion
- Promontory Apartments
- The Village Townhomes at Raindance
- The Pointe Apartments
- The Overlook Apartments
- Mountain View Apartments at Raindance
- Homestead Storage
- Gateway North Storage
- Eagle Crossing Self Storage
Challenge & Objectives
When Vintage Corporation partnered with Marketing 360® over five years ago, they had a single location, Pelican Bluff Apartments, and needed full-service marketing support. The goal was simple but ambitious: keep their properties at full occupancy and create waiting lists for new tenants. As their business expanded, they needed a partner who could keep up with fast growth, simplify the onboarding process for new locations, and deliver a scalable marketing system that would serve both corporate and individual property needs.
Strategy & Execution
- Scalable Marketing Strategy Across 18 Locations
- Vintage Corporation started with one property in January 2020 and has since grown to 18 locations, including 15 apartment communities and 3 storage facilities. Marketing 360® worked side-by-side with their team to ensure that each new location launched with a solid marketing foundation: websites, paid media, SEO, email marketing, and social media management.
- Full-Funnel Execution & Budget Optimization
- We collaborate weekly with the Vintage team, reviewing vacancy reports and adjusting ad budgets to support the properties most in need. Google Ads, social media posts, newsletters, and blog content are all coordinated to maximize lead generation and minimize cost per conversion.
- Strong Organic SEO Presence
- With a hyperlocal SEO focus, each property ranks well for relevant apartment-related searches in their area. Each location has a unique and beautifully designed website optimized for both user experience and search engines. Content strategies include apartment living tips, neighborhood highlights, and locally targeted blogs, resulting in improved rankings, increased traffic, and organic lead generation.
Standout Results
- Mountain View Apartments at Raindance:
- Maintains near 100% occupancy for most of the year
- Cost per conversion dropped by 50% year over year to just $14.33
- Conversions have doubled while ad spend decreased by 12%
- SEO growth from just 1 keyword to 155 total keywords ranking on Google (see ranking insights)
The Overlook Apartments, since launching in October 2024:
- Achieved 404 conversions in under 12 months
- Maintains a strong 6.41% conversion rate
- Cost per conversion under $30
- Boasts a 6% organic clickthrough rate, indicating strong visibility and interest
- Efficient Preleasing Strategy for New Developments
- Launching new apartment communities is a core focus. Marketing 360® helps build buzz even before ground breaks. We create branded flyers, run early bird specials, and build waitlists through digital and print efforts.
- Creative Asset Development
- Each property features a customized website, email template, and print collateral that reflects its unique brand while remaining cohesive with the Vintage portfolio. Canva folders are regularly updated for quick access to branded assets.
CRM-Driven Communication and Engagement
Vintage Corporation uses the Marketing 360® CRM for both lead and tenant communication.
Managers use the platform to:
- Post on social media via the Social App
- Send newsletters and updates
- Request reviews using automation tools
- Track and manage leads to maintain high occupancy
- Streamline tenant management
- Teamwide Communication and Strategic Support
- Marketing 360® has become the first call when a problem arises. Whether it’s an underperforming property or a communication need, the Vintage Corp. team knows they can call their Marketing Success Manager and get fast, effective support. Our relationship extends from regional managers to on-site staff, with in-person visits, training calls, and hands-on support that builds trust and drives results.
Results & Impact
- Grew from 1 to 18 managed locations in just over 5 years
- 400+ conversions at one location in under a year
- Cost per conversion for one location as low as $14
- Full occupancy and waitlists at several locations
- Consistent expansion with more properties on the horizon
What Sets Us Apart
Marketing 360® didn’t just help Vintage Corporation grow, we grew with them. By becoming an embedded extension of their team, we’ve been able to scale their marketing quickly, customize campaigns for each location, and solve challenges in real time. Vintage Corporation now dominates the Northern Colorado market with branded consistency, strong digital visibility, and a proactive marketing engine.
Key Differentiators:
- Seamless onboarding process for new properties
- High-performing, uniquely branded websites
- Ongoing ad and SEO optimization for reduced costs and increased leads
- Deep CRM integration and property-specific automation
- Relationship-driven partnership with the entire Vintage Corp. team
What the Business Has to Say
"Marketing 360® isn’t just our marketing partner—they’re our go-to team for anything we need, from ad support to social media and even sales training. The results speak for themselves. We’re growing faster than ever, and Marketing 360® keeps us ahead every step of the way.”
— Ashley Sanders & Lauren Hilario Boyd, Vintage Corporation
Final Takeaway
Vintage Corporation’s success is proof that with the right marketing partner, you can grow quickly and efficiently. Through smart digital marketing, tight collaboration, and scalable systems, they’ve created a winning formula that fills units fast, builds waitlists, and strengthens their position as Northern Colorado’s premier property management company.
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