Pest Control Website Design
#1 Marketing Platform® for Pest Control Companies
Success starts with a better pest control website
Why having a convertible pest control website is important
For most people, the search for a pest control company starts online. And, while having a pest control website won’t guarantee that you show up in every search for pest control services in your area, it’s a critical first step.
Your pest control website is your company’s home online. It’s where your potential pest control leads and customers go to learn more about your team, services and what sets you apart from your competition. It’s also your most important marketing asset.
But, not all pest control web designs are made equal. In order to win in today’s competitive market, you need a convertible pest control website that will work as a lead-generation machine for your business.
Must-have pest control website features
A clean, simple aesthetic
Most people will visit your pest control website before scheduling an appointment or even inquiring about an estimate. It needs to make the right first impression if you want your visitors to become leads and eventually paying customers. That means you need to choose a clean, simple pest control web design that’s free from unnecessary clutter.
Easy-to-use website navigation
People don’t often surf pest control websites for fun. Most of your visitors will have a specific goal in mind, whether it’s to learn about your pest control services, read your reviews or book an estimate. Make it easy for your website visitors to find exactly what they’re looking for by choosing an easy-to-use website navigation system.
A mobile-friendly design
Since most online traffic now comes from mobile devices, you can expect the majority of your website visitors to be using smartphones or tablets. Make sure that you provide a good user experience for everyone regardless of the device they’re using by choosing a responsive, mobile-friendly pest control web design.
Fast page speed
The average internet user is impatient. In fact, most people decide within a couple of seconds whether or not to stick around on a website. Don’t lose pest control leads to slow page speed. Build your website with fast page speed in mind by resizing and optimizing your images, choosing a reliable web host and leveraging browser caching.
Professional photos and videos
Long before a website visitor has a chance to check out your UVP (unique value proposition), read about your team or learn about your pest control services, they’ll see your website’s visuals. Capture your visitors’ attention by making it a point to use professional, high-quality photos and videos on your pest control website.
Pest control pros work in people’s homes and offices, and trust is a critical part of nurturing pest control leads into paying customers. Start building trust right on your pest control website by using key trust indicators, like reviews and testimonials from your real customers, trust badges and any certifications you have.
When someone is ready to schedule an estimate or book a pest control service, it’s important to make it as easy as possible for them to do so. In addition to including clear contact information throughout your website, it’s also important to have strategically placed contact forms that your visitors can quickly fill out.
Web pages to include in your pest control website
As it’s the first page most people will visit, your homepage is one of the most important pages of your pest control website. First and foremost, your homepage should make it clear who you are, what you do and what makes you different from the many other pest control companies they could choose from. It’s also important to use clear CTAs and key trust indicators on your homepage.
Your website visitors want to know all about your business, and your About Us page is the perfect place to tell your story. Give a brief overview of your pest control company and services, and share the story of how you got into the business, what your mission is and how you make your community a better place.
Pest Control Services
Can you help someone with a bed bug infestation? How about an invasion of mice or wasps? Your website visitors want to know if your pest control company is equipped to help with the issue they’re facing. Creating a Pest Control Services page can help. You should also consider creating individual service pages for each service, which allows you to go into more detail.
Pest Control Reviews
Before someone will book a pest control service or even call for a free estimate, they need to know that you’re trustworthy. By including a Pest Control Reviews page where your visitors can go to read what your real customers have to say about working with you can help to build trust and show visitors that you’re the right pest control company for the job.
Do you hear the same questions over and over again from your pest control leads and customers? If so, chances are high that other people have those same questions. Be proactive about answering your most common questions on a FAQs (frequently asked questions) page. This will help to demonstrate your expertise while educating your visitors.
If a website visitor wants to schedule a free estimate or book a pest control service, it’s important to make it easy. Make sure that you add your name, address and phone number to every page of your website. Also, create a dedicated Contact page with your contact information and a simple contact form your visitors can fill out.
Blogging may not be the first thing many pest control companies think about when they think about web design, but it’s actually an important piece of the marketing puzzle. Having a blog allows you to keep your website fresh and up to date with new content. It also can help you educate visitors, build trust and increase your organic visibility on search engines.
6 ways to drive traffic to your pest control website
1. Content marketing
Most of the time, when someone needs pest control services, the first place they go to look is a search engine, like Google or Bing. Outranking your competitors on search engines is critical to getting in front of these high-quality leads, and to do that, you need the right pest control SEO (search engine optimization) and content marketing strategy.
2. Multi-channel advertising
From Google to YouTube, there are many places your pest control leads and customers may be spending their time online. Luckily, multi-channel advertising can help you build a visible presence on all of the most popular channels with your customer base. That means more visibility, leads, sales and website traffic.
3. Social media management
These days, people spend the majority of their time online on social media platforms, like Facebook and Instagram. By taking advantage of social media management, you can connect with your customer base where they’re already spending their time. The right social media marketing strategy can help you become the go-to pest control company in your area.
4. Email marketing
Not every pest control lead will be ready to convert the first time they hear your message. Email marketing helps you stay connected with them and nurture them into paying customers. You can also stay top of mind with your existing customers and drive more repeat business. And, by including links to your website in your emails, you can increase your website traffic.
5. Reputation management
Hiring a pest control company is a big deal. It takes a lot of trust, and your reputation can make or break that trust. By having a strong reputation and plenty of five-star reviews, you can prove that you’re the right pest control pros for the job and drive high-quality traffic to your pest control website.
6. Listings management
From Top Rated Local® to Yelp, Angi and Facebook, there are many local listing sites, directories and apps where people go to find local businesses, like pest control companies. Proactive listings management ensures your listings are accurate and up to date, which can help to build trust and drive traffic to your website.
Pest control website design FAQs
Why do you need a pest control website?
There are so many reasons why having a convertible pest control website is important. For one, it’s where most people will go to learn about your company and services. It’s also important for providing customer service, building trust with potential pest control leads and converting leads into paying customers.
How do you build a pest control website?
There are two main ways you can go about building a pest control website. You can use a website builder, like the Marketing 360® Websites app, to build your own website. Or, you could work with a professional Designer from the Marketing 360® team who can build a pest control website for you.
What should a pest control website have?
No websites for pest control companies should be exactly the same. However, there are many things that all great pest control websites need. These include fast page speed, a mobile-friendly design, an easy-to-use navigation system, key trust indicators, clear CTAs (calls to action) and basic contact forms.
How do you increase pest control website conversions?
There are many things you can do to make your pest control website more convertible. First, make sure that you choose a simple, professional web design. Second, highlight important elements, like CTAs, buttons and your UVP (unique value proposition). Third, provide a good user experience by making your website fast, mobile friendly and easy to navigate.