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Boost organic leads with content marketing and pest control SEO
Build an organic lead machine with our pest control SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email.
Why pest control companies need content marketing
Most of the time, the search for local pest control companies starts on a search engine, like Google or Bing. Since most people don’t look past the first page, or even the first few search results, it’s critical that you rank at the top.
With the right pest control SEO (search engine optimization) and content marketing strategy, you can build a visible organic presence and score low-cost, high-quality pest control leads. The best part is that every organic click is free.
In addition to increasing your organic visibility, content marketing and SEO can help you build trust with prospective pest control leads and customers, educate your audience and become the go-to pest control company in your area.
We can help you master content marketing
6 benefits of content marketing for pest control companies
1. Get found on search engines
When someone finds bed bugs or mice in their home, the first place they go to find pest control services in their area is a search engine. With content marketing built on a solid foundation of keyword research, you can rank higher in relevant searches on Google and Bing. This can help you drive organic leads to your website.
2. Drive low-cost, high-quality leads
Not everyone buys into the need for professional pest control services. But, people who are actively searching for pest control services online don’t need to be convinced to hire a pest control company. Not only are organic leads highly likely to convert, but since every organic click is free, they’re also low-cost.
3. Become a thought leader
Pest control can be a tricky issue. People want to know that you can control an outbreak of pests without putting their homes, pets or children at risk. Content marketing can help you demonstrate your expertise and experience to potential customers, and become a thought leader in the pest control industry.
4. Build trust and credibility
There are many pest control companies out there, but not all of them are made equal. People need to know that you’re the right pest control company for the job. With the right content marketing strategy, you can build trust and credibility with potential leads, which can help you convert them into paying customers.
5. Educate and inform your client base
From rodent prevention tips to common signs of a bed bug infestation, there are many pest control topics that you can shed some light on for your leads and customers. As an expert, you have a lot of knowledge about pest control that most people don’t. Sharing that knowledge helps to inform your customers and builds trust.
6. Control the conversation
From reviews to social media comments, there are many things said about your pest control company that are totally out of your control. Luckily, content marketing can help. By creating your own blog articles, social media posts, emails and beyond, you can gain more control over the conversation about your business.
How to find the right keywords for your pest control company
The success of every aspect of your pest control content marketing strategy, from your blog posts to your monthly newsletter, comes down to one thing — your keyword research. It’s the foundation of effective content marketing and pest control SEO.
Not sure how to find the right keywords for your pest control company's content marketing strategy? Start by putting yourself in your customers' shoes and thinking about the search terms you would use to find your pest control company or services online.
Once you've identified a few potential keywords, it's time to start creating content around those keywords and using them to optimize your pest control website.
Best content marketing types for pest control companies
Blog articles and website content
There’s no better place for your content marketing and pest control SEO strategy to start than your own website. By creating professional, high-quality website content and writing keyword-rich blog articles on a regular basis, you can help your website rank higher on search engines and drive traffic to your website.
Social media posts
Social media platforms, like Facebook and Instagram, are where most people are spending their time online these days — and where many people go to find local businesses. It’s not enough to have a business profile for your pest control company. You also need to create compelling social media content on a regular basis.
Email campaigns
Email marketing is a tool that every pest control company should be using. You can use email content to nurture your pest control leads into paying customers, as well as to stay top of mind with your existing customers. The best part is that email marketing software makes it quick and easy to send professional email campaigns.
Videos
When most people think of pest control content marketing, they think of text-based content types. But, effective content is about more than just text. Videos are a powerful type of visual content that can help you create long-lasting connections and a more memorable brand. Best of all, you can use videos on your website, social media posts, blogs and beyond.
Infographics
When you have a complex topic to explain, like how to prevent bed bugs or what to do if you find wasps on your property, an infographic is a great way to do so. Infographics can help you break complex topics into bite-sized chunks, and they’re visually appealing, which makes them ideal for social media, blogs posts and more.
Press releases
Have you recently won a Top Rated Local® award for being a highly rated pest control in your state, hired a new exterminator for your team or expanded your services? When you have something newsworthy to share about your business, publishing press releases is a fantastic way to get the word out.
How to write blogs for your pest control website
Pick a catchy headline
When someone lands on one of your pest control blogs, the first thing they’ll see is the headline. Most people will decide within a few seconds if they want to stick around, which is why you need to make sure that you get it right. The best blog headlines are short, to the point and catchy enough to draw your readers in.
Use short, easy-to-digest sentences
Most of today’s online traffic now comes from mobile devices, like smartphones and tablets. And, if you use long, complex sentences, it’s going to make your blog look like a wall of text to mobile users. Instead, format your blogs with mobile users in mind by using short, easy-to-digest sentences.
Include images, videos or infographics
Your pest control blogs don’t have to be limited to text. In fact, if you don’t include any interesting visual content, like images, videos or infographics, your post will look boring to readers. Give your visitors a reason to stick around and actually read your blog posts by including high-quality visual content.
Use keyword-rich phrases
Content marketing can be a powerful SEO tool for pest control companies that want to rank higher in organic searches. But, not all content marketing is made equal where organic visibility is concerned. To rank higher in organic searches, it’s important to use keyword-rich phrases throughout — and to do so as naturally as possible.
End with a call-to-action (CTA)
Done correctly, pest control SEO and content marketing can help to increase your visibility, build trust and, ultimately, convert organic leads. To make your blog content more convertible, it’s important to include a clear CTA at the end of each post. This tells your readers what to do next to schedule an appointment or get a free estimate.
Blog topic ideas for pest control companies
Answers to FAQs
Do you hear the same questions again and again about pest control from your leads and customers? In addition to addressing your FAQs in a dedicated page on pest control website, it’s also a good idea to answer them one by one in blogs. This allows you to go into more detail and educate your audience.
Case studies and customer testimonials
People need to be able to trust your pest control company before they’ll make a commitment to work with you. One of the best ways to build trust is by demonstrating the impact your services have had on your real customers. Creating case studies and customer testimonial blogs is a great way to build trust on your website and convert leads.
How-to guides
As a pest control professional, you have a lot of knowledge that most people don’t. One of the best ways to share that knowledge and educate your leads and customers is to create how-to guides for your blog. Not only does this help you inform your audience about pest control, but it also helps you demonstrate your expertise.
Commentary on moving company news
Has there been a recent outbreak of bed bugs in your city? Has unusual weather led to an increase in mosquitoes in your area? When things happen that are relevant to the pest control industry, make it a point to share your take on the latest industry news on your blog. This shows that you’re up to date on what’s going on in your industry and community.
Team highlights and updates
Have you recently hired a new technician for your team? Have you named a new employee of the month? Has your team won a recent award or recognition? Your blog is a great place to share highlights and updates about your team with the world. Plus, it shows your team that you value and appreciate their hard work.
Your pest control company’s story
People who read your blogs want to know about your pest control company. Your blog is a wonderful place to share your story with the world. This could include why you got into the business, what your pest control company’s mission is and what sets you apart from others in the area.
Let us write your blogs so you can focus on serving your customers
Content marketing FAQs for pest control companies
Why is content marketing important for pest control companies?
There are so many reasons why content marketing is important for pest control companies. First, content marketing and pest control SEO can help you rank higher on search engines. Second, it can help you build trust with potential leads and customers. Third, it can help you drive low-cost, high-quality pest control leads to your business.
How often should you be blogging?
How often you should be blogging depends on your specific goals. However, regardless of what your goals are, it’s important to publish new blog posts regularly — at least once a week. Regular content marketing will help you see the biggest impacts.
How do you optimize your pest control website for search engines?
After you’ve done keyword research to identify the right keywords to optimize your pest control website for, you need to use them throughout your website. This includes page titles, website content, alt image tags, title tags and meta descriptions. Always make sure that you’re using keywords naturally and never stuffing them into your content.
How do you monitor your content marketing performance?
There are several different KPIs (key performance indicators) you can track in order to monitor the performance of your pest control SEO and content marketing strategy. These include keyword rankings, organic impressions, clicks, conversions, website traffic and more. By monitoring your performance, you can make necessary adjustments and maximize your success.
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