Pest Control Marketing

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Modern marketing to grow your pest control company

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Pest control marketing to grow your business

There are tens of thousands of pest control companies and exterminators in the US, and many of them are competing for the same small group of customers. Unfortunately, failing to invest in the right marketing strategy is one of the biggest reasons pest control companies don’t succeed.

The demand for pest control is high in many areas, but the competition is also fierce. If you want your pest control business to be a success, you need to attract — and keep — leads and customers. That’s where pest control marketing comes in.

Pest control marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective customers specifically looking for the pest control services you provide — in the right place and at the right time.

5 reasons to use a pest control marketing platform

  • 1. Everything you need in one place: Modern pest control marketing shouldn’t just consist of just one strategy or channel. But, managing your pest control marketing across multiple channels and strategies can be a challenge. Luckily, the Marketing 360® pest control marketing platform allows you to manage it all from one place.
  • 2. Streamline your marketing: From social media management to SEO and content marketing, there are many channels and strategies modern pest control companies should be using. Pest control marketing channels tend to work better together, and if they’re operating in a silo, it’s going to hinder your performance. Streamline your marketing with an all-in-one pest control marketing strategy.
  • 3. Save time: Marketing your pest control business across multiple channels and strategies can be time-consuming, to say the least. Having the right marketing tools on your side can help you save time and grow your business. With the Marketing 360® pest control marketing platform, you get all of the tools you need in one place.
  • 4. Save money: From reputation management software to CRM software, there are many pest control marketing tools that can help you grow your business. But, paying for each tool one by one can really add up. Save more and get all of the pest control marketing tools and software you need for one low cost with Marketing 360®.
  • 5. Monitor and maximize your performance: What works for one pest control company won’t necessarily work for yours, and what worked yesterday may not work again for you tomorrow. Let the data guide your marketing decisions by using Marketing 360®’s pest control marketing platform to regularly monitor you and adjust your performance.

Must-have marketing channels for pest control companies

SEO and content

pest control SEO

SEO and content marketing

Whether someone is dealing with an infestation of bed bugs or mice, the first place they’ll often go to look for pest control services is a search engine, like Google or Bing. To rank high enough on search engines to get found, you need the right pest control SEO (search engine optimization) and content marketing strategy.

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Email and text

pest control text message marketing

Email and text message marketing

While new pest control leads are great, it’s your existing customers that have the most impact on your bottom line in the end. It’s more cost-effective to market to your existing customers, and they’re more likely to spend more and spread the word about your business, too. Email and text message marketing can help you keep your customers coming back for more.

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Social media

pest control social media marketing

Social media marketing

Smart pest control marketing is about building an active presence for your business wherever they already spend their time online. Facebook, Instagram and other social media platforms are where most people are spending their time online, and these channels are a must for modern pest control companies looking to get ahead.

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Online advertising


Online advertising

Not only is it important for pest control companies to grow their visibility in the right places, but also to build a presence that helps them stand out from the crowd. With multi-channel advertising, you can do just that. Multi-channel advertising can help you grow your presence, attract high-quality pest control leads, capture market share and more.

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pest control reputation management

Reputation management

Hiring a pest control company is a big deal to most people. After all, you work in people’s homes and offices, and how effective your services are can have a huge impact on them. People need to know that you’re right for the job, and many will want to read your reviews. With reputation management, you can get more five-star reviews and build a strong reputation.

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Let us help you conquer key pest control marketing channels

The benefits of working with a pest control marketing team


Do more for less

Many pest control companies opt for DIY marketing because they believe it’s the cheapest option, but fail to account for the fact that their time is money. By working with your very own pest control marketing team from Marketing 360®, you’ll save more time and money, without having to sacrifice the growth of your business.


Free up your schedule

From serving your customers to managing your team and the day-to-day operations of your business, you’ve got a lot on your plate as it is. With Marketing 360®'s team of Designers, Content Marketing Specialists, Social Media Managers and beyond on your side, you can free up your schedule so you can focus on running your business.


Stay up to date with the latest trends

Pest control marketing is ever-changing and evolving. If you fail to keep up with the latest trends, you could end up falling behind and getting lost in the crowd. When you work with our marketing team, you can ensure that your strategy is always up to date with the latest pest control marketing trends and strategies.


Maximize your ROI

Every pest control company needs to invest in marketing. It’s non-negotiable if you want to get found and stand out online. But, what you get out of your investment is not guaranteed. It depends on your strategy, channels and more. By working with a professional marketing team, you get expertise and experience on your side that can help you maximize your investment.


Focus on what matters most

No one gets into the pest control business because they love PPC campaigns or SEO. They do it because they want to give back and keep their communities pest free. When you outsource your marketing to our talented pest control marketing team, you free up your time to focus on what matters most — serving your customers.

Pest control marketing FAQs

Why is pest control marketing important?

In most places, there’s no shortage of demand for pest control services, but with so many other companies out there competing for the same customers, you need to make sure your business gets found. The right pest control marketing strategy can help you not only get found but stand out from the crowd, helping you win leads and drive success.

How do you create a pest control marketing strategy?

The right pest control marketing strategy for your business will depend on a number of factors, including who your target audience is, where they spend their time online and what your unique goals are. Once you identify these things, you can develop a strategy that can help you reach your goals and maximize your success.

What does inbound marketing look like for pest control companies?

Inbound marketing is a strategic approach that focuses on getting found by your target audience online, and then turning those pest control leads into customers. It's the opposite of outbound marketing, which involves interruption tactics, like cold-calling and buying leads. Some common inbound marketing tactics for pest control companies include SEO, content marketing and social media marketing.

How do you generate pest control leads?

There are many ways to generate pest control leads. One of the best is through Google’s Local Services Ads, which is a pay-per-lead strategy that can help you attract exclusive leads. SEO and content marketing, social media management, listings management and multi-channel advertising can also help you attract pest control leads.

Grow your pest control company with a dedicated marketing team

Real pest control, real results

As a pest control company, your business is only as strong as your stream of leads. Marketing 360® has helped pest control companies like yours build their brand presence, improve their business operations and drive pest control leads.


​​After one year with Marketing 360®, pest control companies saw these fantastic results*

405% increase in website traffic

1,795% increase in overall impressions

799% increase in overall clicks

885% increase in conversions (leads and sales)

1,804% increase in organic impressions

618% increase in organic clicks

261% increase in organic keyword rankings

329% increase in social clicks

136% increase in ad impressions

375% increase in direct impressions

*Average results based on a study of past pest control clients. Individual account performance may vary. Results are not guaranteed.

See what our pest control Marketing 360® Platform users are saying

"I like how the dashboards are organized into categories so you can quickly get an overview of the specific stats you're looking for."

Taryn R. | Owner/Founder

"We have felt supported from the beginning. Highly recommend!"

Lisa M. | Founder

"The system provides us with all the necessary tools to monitor our campaigns"

Jim P. | Marketing Director

"Easy to use. Easy to navigate. Great integration with reporting and analytics"

Frank U. | Online Marketing Manager

"The support from the team has been helpful when learning new aspects of the software."

Anthony P. | Owner

"This is one of the best business decisions I made. This software is action packed."

Joseph T. | Owner

"Marketing 360® was professional and has a very good platform."

Amy J. | Project Coordinator

"Marketing 360® has a great platform that includes a lot of great information!"

Amy S. | Owner

"My overall experience with Marketing 360® has been amazing."

Steve T. | Owner

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