Pest Control Social Media
#1 Marketing Platform® for Pest Control Companies
Build local trust and awareness with social marketing for pest control companies
Why pest control companies need social media management
Social media is where most people are spending their time online these days. And, modern users aren’t just connecting with friends and family on social media anymore. They’re also looking for new products, brands and local businesses, like pest control companies.
The right pest control social media management strategy can help you increase brand awareness and visibility, build strong community connections and, ultimately, drive pest control leads and sales for your business.
Effective social media management for pest control companies involves regularly creating and sharing social media content, monitoring and responding to comments and messages, analyzing your social media performance and more.
7 benefits of social media management for pest control companies
1. Increase brand recognition
When someone needs pest control services in your area, you want your business to be the first pest control company that comes to mind. To become the go-to pest control company in your area, you need to build a recognizable brand. And, the right pest control social media management strategy can help.
2. Build community connections
Community connections can be invaluable for local businesses, and social media management is a powerful tool for building them. Not only can effective pest control social media management help you connect with potential leads and customers in your community, but it can help you build partnerships with other local businesses.
3. Showcase your expertise
Before they’ll invite you into their homes or businesses, people need to know that you’re the right pest control company for the job. By posting professional, informative social media content on your profiles, you can showcase your expertise. This can help you build trust and convert potential leads.
4. Humanize your business
People remember other people much better than they remember logos and brands. In order to build a more memorable brand for your pest control company, you need to humanize it. By sharing photos of your team and behind-the-scenes glimpses of your company, pest control social media marketing can help you show the human side of your business.
Drive traffic to your moving company website
Even the best pest control web design won’t drive results if no one visits it. Luckily, social media management can help you drive traffic to your pest control website. You can do that by including links to your website on your social media profiles, as well as in posts whenever it makes sense.
6. Get to know your customer base
Understanding your customer base is a critical part of effective pest control marketing. By getting to know your customers, you’ll know which marketing channels to use, the pain points they’re looking to solve, the message that will resonate most with them and more. Social media is a fantastic way to get to know your customer base.
7. Win leads and customers
Social media management can help you win pest control leads and customers in many different ways. For one, it can help you build brand awareness and get in front of more people in your community. Social media for pest control companies can also help you build trust, create valuable business partnerships and more — all of which can drive leads and customers.
The best social media platforms for pest control companies
Google Business Profile
The search for local pest control services often starts with Google. To get found by high-quality leads in these near-me searches, you need to rank at the top of the Maps results. That’s where Google Business Profile comes in. Increase your local visibility with an optimized Google Business Profile, and keep it active by posting regularly and getting five-star reviews.
Not only is Facebook a popular social media platform among people of all ages, but it’s also become a powerful local business directory for consumers. Facebook marketing has become a must-have marketing channel for modern pest control companies. The right Facebook marketing strategy can help you build trust, win leads and more.
LinkedIn is a popular social media platform for professionals. For commercial pest control companies, LinkedIn is a powerful B2B marketing channel that can drive leads and sales. However, LinkedIn marketing can also be a fantastic way for residential pest control companies to network and build partnerships with other local businesses.
Instagram is a visual social media platform that is popular with younger audiences. On Instagram, you can share photos and videos of your team at work, helping you show the human side of your business. Make sure that you use the right hashtags on Instagram, so your content gets found by the right people.
Not only is YouTube an incredibly popular social media platform, but it’s also the second-largest search engine behind Google. That makes it a must-have marketing tool for pest control companies. Create an optimized YouTube channel for your pest control companies, and be sure to optimize your channel and videos for YouTube SEO.
How to make your pest control company's social media profiles stand out
Choose the right profile picture
When people come to your social media profile, the first thing they’ll see is your profile picture. If you don’t get it right, chances are, they won’t stick around. Make sure that your profile picture is representative of your business. To do that, choose a high-quality picture of your logo, team or branded truck.
Write an engaging bio
The bio of your social media profile is your chance to tell social media users who you are and what you do. Give a brief overview of your pest control company and services, and be sure to highlight what makes your business unique and use relevant keywords naturally. It also needs to be professionally written and grammatically correct.
Ensure brand consistency
Modern pest control companies should have social media profiles across multiple platforms. But, regardless of whether someone finds your pest control company on Facebook, Instagram or LinkedIn, they should be able to tell immediately that it’s your page. To do that, you need to keep your branding consistent, including your logo, colors and tone of voice.
Use relevant keywords
People use Facebook, Google and many other social media platforms to find new brands and local businesses. In order to get found, you need to make sure that you use relevant keywords in your social media profile and posts. Avoid forcing keywords into your profile, and make sure to always use them naturally.
Establish a voice for your business
If you want people to follow your pest control company on social media, they need to know what kind of content to expect to see. One great way to set the right expectations is by establishing a consistent voice for your pest control company. This will also help to guide your social media posts.
Post high-quality content
Social media users spend hours watching cute animal videos, laughing at memes and catching up with friends. The last thing they want is to clog up their timeline with promotional posts. People aren’t going to follow a pest control company unless you give them a good reason to. That’s why you should focus on creating high-quality social media content.
Engage with your audience
Social media is a two-way street, which is part of what makes social media marketing such a valuable tool for pest control companies. To make the most of social media, you need to engage with your audience. That means responding to questions, comments and reviews in a timely manner, sharing user-generated content and more.
Use social media management software
An effective social media presence is an active one, but posting regularly on social media can be a challenge for many pest control companies. By using social media management software, like the Marketing 360® Social app, you can schedule posts for the day, week or even month across multiple platforms — all from one place. That saves you time and helps you stay active.
What to post on social media for pest control companies
Pest control company updates
Have you recently hired a new technician for your team? Have you been recognized as a highly rated local business in your state with a Top Rated Local® award? Have you expanded your pest control services? Any time you have updates about your pest control company, make it a point to share them on social media.
As a pest control expert, you have a lot of knowledge that the average person doesn’t, and since we all have to share the world with pests, plenty of people can benefit from that knowledge. Educate your social media followers by sharing tips, debunking common myths and shedding light on concerns.
While you shouldn’t only post promotional content on social media, that doesn’t mean you should never post promotional content. Whether you’re running an upcoming special on pest control services or launching a new monthly prevention service, social media is a great place to spread the word about your promotions.
Answers to FAQs
Do you hear the same questions again and again from your pest control leads and customers? If so, chances are high that many other people have those questions, too. Make it a point to answer your most frequently asked questions on your social media profiles. You’ll demonstrate your expertise and provide the answers your followers are looking for.
Customer feedback and reviews
People are much more likely to trust you with their pest control needs when they see that your past customers are happy with your work. When you get great testimonials and five-star reviews from your customers, make it a point to share them on social media. This is a powerful form of social proof that builds trust and wins leads.
Relevant news stories
From outbreaks of bed bugs in your community to climate events that increase the local mosquito population, there are many news stories that are relevant to pest control. Sharing your commentary on recent industry news shows that you’re in the loop about what’s going on. It also allows you to demonstrate your experience and expertise.
Pest control memes and humor
If you can connect with your audience on an emotional level, you can build a more memorable brand for your pest control company. One great way to do that is by sharing memes and other humorous social media content related to pest control. Just make sure to always keep it professional and avoid posting anything offensive.
Social media management FAQs for pest control companies
Why is social media management important for pest control companies?
There are many reasons why social media management is an important marketing channel for pest control companies. For one, social media management can help you build a recognizable brand in your community. Effective social media management can also help you build trust, drive traffic to your pest control website and win leads.
How do you create an effective pest control social media strategy?
Creating an effective social media strategy for your pest control company starts with identifying your target audience. Once you know who you’re trying to reach, you can identify the right channels and the right marketing message. You should also identify your goals. From there, you can create a social media marketing strategy that works for you.
What are the rules pest control companies need to follow on social media?
When posting on social media for your pest control company, make sure that you always keep it professional, even if you're posting something humorous or informal. Also, make sure that you always avoid using profanity, making offensive comments or sharing confidential information about your customers.
How often should a pest control company post on social media?
How often you should post on social media depends on a number of factors, including your target audience, the social media platforms you’re using and your goals. However, any effective social media management strategy is an active one. Make sure that you’re posting on a regular basis — at least once a day.