#1 Marketing Platform® for Eye Doctors
Modern marketing to grow your eye care practice
Optometrist marketing to grow your practice
Modern eye doctors face many challenges, from declining insurance reimbursement rates to staffing issues. But, one of the biggest challenges eye care practices must contend with is the rise in competition, both locally and online.
Eye doctors who don’t want to get lost in the crowd need to learn how to stand out. That’s where optometrist marketing comes in.
Eye doctor marketing shines a light on what makes your eye care practice unique. It gets you in front of the right people — prospective patients specifically looking for the eye care services you provide — in the right place and at the right time.
5 reasons to use an eye care marketing platform
- 1. Everything you need in one place: Modern eye care practices need to have a visible presence wherever their prospective patients are spending their time online. The Marketing 360® eye care marketing platform consolidates everything you need to be visible online in one place. This means you don’t need to worry about multiple logins, or learning how to master different features across different tools.
- 2. Streamline your marketing: With an eye care marketing platform, you can quickly and easily create content, track your website’s performance, manage your social media accounts and so much more. This means that you can spend less time on marketing your eye care practice, and more time on providing care for your patients.
- 3. Save time: The Marketing 360® eye care marketing platform can automate repetitive tasks so that you can focus on more important things. For example, you can schedule your content on social media in advance or send an automated email reminding a patient about an upcoming appointment or asking for a review.
- 4. Save money: An effective marketing platform will save you money in the long run by helping you to attract more patients and grow your eye care practice. It will also save you money on advertising and marketing costs by consolidating all of the tools you need to manage and grow your practice into a singular platform.
- 5. Monitor and maximize your performance: Which optometrist marketing channels are driving the best results for your practice? With an eye care marketing platform, you can track your website’s performance, social media engagement, patient acquisition and so much more. This data will help you to understand what is working well and where you need to make improvements.
Must-have marketing channels for eye doctors
SEO and content
SEO and content marketing
The search for local eye care often starts on a search engine, like Google or Bing. This is why it’s essential to invest in SEO (search engine optimization) and content marketing. SEO is the process of optimizing your website and creating content to help you rank higher in search engine results pages. The higher you rank, the more likely you are to be found.
Email and text
Email and text message marketing
Email and text message marketing are two of the most effective ways to reach and engage your patients. You can use email and text messages to promote special offers, remind patients of upcoming appointments, request reviews and so much more. Best of all, automation makes email and text message marketing quick and easy.
Social media marketing
Social media can be a powerful marketing tool for eye care practices. It’s a great way to connect with your patients and other businesses in your community, promote your brand and share valuable content. When used effectively, social media can help you to attract new patients and grow your practice.
Online advertising is a great way to reach prospective patients who are actively searching for — and most likely to be interested in — eye care services. By targeting your ads to relevant keywords and demographics, you can ensure that your ads are seen by people. That means better leads and a higher ROI.
Your online reputation is essential to your success. Patients are more likely to choose an eye care provider with positive online reviews and a high average star rating. And, if you do have negative reviews, proactive reputation management can help you to mitigate the damage and protect your practice.
The benefits of working with an optometrist marketing team
Do more for less
With an ever-growing number of channels and strategies to monitor, modern eye doctor marketing can quickly become complicated and time-consuming. By working with an optometrist marketing team, you can get more done in less time. Focus on providing care for your patients while your marketing team takes care of the rest.
Free up your schedule
By working with an optometrist marketing team, you can free up your schedule to focus on what you do best — caring for your patients. Let your marketing team handle your website, social media, online advertising, SEO and more, so that you have the time to provide the best possible eye care for your patients.
Stay up to date with the latest trends
The eye care marketing landscape is constantly changing, and it can be difficult to keep up with the latest trends. When you work with an optometrist marketing team, you can be confident that your marketing is always up to date. Your marketing team will keep you informed of the latest trends and ensure that your marketing is always on point.
Maximize your ROI
Every eye doctor needs marketing, but not every eye doctor marketing investment yields the same results. By working with an optometrist marketing team, you can maximize your marketing budget and get the most bang for your buck. An experienced team will know how to stretch your marketing budget and get the most out of every dollar.
Focus on what matters most
By working with an optometrist marketing team, you can focus on what matters most — providing the best possible care for your patients. Marketing is important, but it shouldn’t be your only focus. When you work with a team, you can be confident that your marketing is in good hands, so that you can focus on what you do best.
Eye doctor marketing FAQs
Why is optometrist marketing important?
Optometrist marketing is important because it helps you to attract new patients, grow your eye care practice and build your brand. By investing in marketing, you can ensure that your practice is visible to prospective patients, and that you are able to compete with other practices in your area.
How do you create an eye doctor marketing strategy?
When creating an eye doctor marketing strategy, you should consider your goals, your target market, your budget and the channels that will be most effective for reaching your target market. You should also consider the different stages of the patient journey and how you can use marketing to attract, engage and convert prospective patients.
What does inbound marketing look like for optometrists?
Inbound marketing for optometrists should focus on attracting prospective patients to your website and converting them into leads. Once you have a lead, you can then use marketing to nurture that lead and convert them into a patient. Inbound marketing tactics for optometrists include SEO, content marketing, social media marketing, email marketing and online advertising.
How do you generate eye doctor leads?
There are a number of ways to generate eye care leads. Some common methods include SEO, content marketing, social media marketing, email marketing, online advertising and reputation management. The best lead-generation strategy for your eye care practice will depend on your target audience and where they spend their time online.
Real optometrists, real results
As an optometrist your business is only as strong as your stream of leads. Marketing 360® has helped optometrists like yourself build their brand presence, improve their business operations and drive eye doctor and optometrist leads.
After six months with Marketing 360®, eye doctors and optometrists saw these fantastic results*
341% increase in website traffic
35% increase in overall impressions
81% increase in overall clicks
350% increase in conversions (leads and sales)
134% increase in organic impressions
137% increase in organic clicks
119% increase in organic keyword rankings
2,800% increase in social clicks
254% increase in direct impressions
*Average results based on a study of past eye doctor and optometrist clients. Individual account performance may vary. Results are not guaranteed.
See what our eye doctor and optometrist Marketing 360® Platform users are saying
"I can easily follow the impact that the campaign is having and understand the results."
June F. | Administrator
"Love that it allows us to easily access all our social media in one place"
Elizabeth G. | Office Manager
"Couldn't be more pleased! Thank you, thank you, thank you!"
Bryan R. | Founder
"I like the ease of the software, and even though I'm not techy, I can maneuver around it."
Sue B. | CEO/Founder
"Easy to use on a daily basis with no issues. Great product and service."
Bob M. | Owner
"The service would be a great addition to your online marketing efforts."
Christopher D. | Founder
"The company is very hands on, and I always feel like I can pick up the phone and speak to someone."
Lisa M. | Founder
"As a small organization, we rely on effective and easy-to-use tools to help manage our marketing strategy."
Jim P. | Marketing Director
"We have been very pleased with our experience at Marketing 360®! We couldn't be happier!"
Jamie P. | Owner
Related articles from our blog
Are you looking to grow your eye care or optometrist practice and get more patients walking through your door...more
If you’re an optometrist trying to grow your client base, social media marketing can help you reach your goals. But...more
This optometry business added videos to their website to clearly communicate their value message – and increase conversion rates...more
Marketing 360® conversion data shows that optometry and eye care businesses convert well when they get organic traffic and have basic, conversion-based websites...more