Optometrist Social Media

#1 Marketing Platform® for Eye Doctors

Build local trust and awareness with social marketing for eye doctors

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Get more patients by building local trust and awareness with our social media marketing program for eye care practices — stand out in your community.

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Why optometrists need social media management

Developing a smart eye doctor marketing strategy for your practice starts with figuring out who your target audience is and where they spend their time online. These days, that’s likely to be on Facebook, Instagram and other social media platforms.

Social media for optometrists can help you drive traffic to your eye doctor website, increase patient awareness in your community, build trust with potential patients, boost glasses sales and so much more.

Effective eye care social media management involves choosing the right platforms, optimizing your profiles, publishing content on a regular basis, engaging with your audience and more. It takes time and energy, but it’s a must-have marketing channel for modern eye care practices.

We can help you master social media management

7 benefits of social media management for eye doctors

1. Increase brand recognition

Before someone can choose your eye care practice, they need to know you exist. One of the best ways to build patient awareness for your practice is through social media management. By posting regularly and engaging with your audience, you can reach new patients and remind existing ones that you’re there for them.

2. Build community connections

Social media is a wonderful place to build connections with both potential patients and other local businesses in your community. By networking on social media platforms, like LinkedIn and Facebook, you can connect with local businesses to help promote each other and cross-refer patients.

3. Showcase your expertise

Use social media to share your knowledge and expertise with potential patients. By posting content that educates and informs your audience about eye health, you can position yourself as an expert in your field. This is a great way to build trust with potential patients and encourage them to choose your practice when they need care.

4. Humanize your eye care practice

People want to do business with people, not faceless corporations. Use social media management to show the human side of your practice. Share photos and stories of your staff, patients, and community involvement. This will help potential patients see that you’re a practice they can trust.

5. Drive traffic to your optometry website

Even the best eye doctor website won’t do you much good if no one visits you. Social media can be a great way to drive traffic to your optometry website. By including links to your website in your social media posts, you can increase website traffic and encourage potential patients to visit your website to learn more about your practice.

6. Get to know your patient base

Social media is a great way to get to know your patient base and understand their needs and wants. By monitoring your social media channels, you can see what patients are saying about your practice. This feedback can be used to improve your patient experience, generate more repeat patients and attract new patients.

7. Win leads and patients

At the end of the day, social media marketing is all about driving leads and patients. By using social media management to reach new patients and engage with existing ones, you can win leads and patients for your optometry practice. Investing in social media can help you grow your practice and improve your bottom line.

The best social media platforms for optometrists

Google Business Profile

Google Business Profile is a free listing that allows businesses to gain more control of how they appear on Google Maps and Google Search. This is a great platform for optometrists to list their practice information and hours, as well as post photos and updates. Be sure to optimize your listing to help you get found and stand out.


Facebook is an excellent platform for optometrists to reach potential patients and engage with existing ones. Use Facebook to share educational content, practice updates, staff photos, community involvement and more. Facebook is also a great place to run promotions and contests to attract new patients.


LinkedIn is a wonderful platform for optometrists to connect with other businesses and professionals in their community. The best way to make the most of LinkedIn marketing for your optometry practice is to create a Company Page and post regular updates. You can also use LinkedIn to run targeted ads to reach potential patients in your area.


Instagram can be a great platform for optometrists to share educational content, practice updates, staff photos, community involvement and more. To create an effective Instagram marketing strategy for your optometry practice, you need to post regularly and use relevant hashtags to ensure your content gets found.


YouTube is a powerful platform that can be used to reach potential patients and engage with existing ones. Use YouTube to share educational videos, practice updates, staff photos, community involvement and more. Targeted YouTube advertising can also help you reach potential patients in your area.


How to make your eye care practice's social media profiles stand out

Choose the right profile picture

Your profile picture is the first thing potential patients will see when they come across your social media profile. Make sure you choose a high-quality photo that represents your optometry practice well. A professional shot of your team, practice or logo are all great options for your profile picture.

Write an engaging bio

Your social media bio is your chance to tell potential patients who you are and what you do. Make sure your bio is clear, concise and engaging to create the right first impression. Be sure to include a call-to-action, like your website URL or phone number, so potential patients know how to get in touch with you.

Ensure brand consistency

It’s important to ensure brand consistency across all of your social media platforms. This means using the same profile picture, cover photo, bio and branding colors on each platform. This will help create a cohesive look for your optometry practice and make it easy for patients to recognize you across platforms.

Use relevant keywords

Make sure you’re using relevant keywords in your social media profile to ensure you get found in relevant local searches. When potential patients search for optometrists in your area, you want to make sure your practice comes up. Use keywords like “eye doctor,” “optometrist” and “eye care” in your profile to ensure you get found.

Establish a voice for your optometry practice

Your optometry practice should have a unique voice that is carried across all social media platforms. This voice should be consistent with your brand identity and reflect the values of your practice. Establishing a voice for your practice will help you create consistent content and build trust with potential patients.

Post high-quality content

People need a reason to follow your eye care practice on social media. The content you post on social media should be high quality and engaging. This means using great photos, videos, and copy to share your message. Be sure to proofread your content before you post it to avoid any typos or errors.

Engage with your audience

Engaging with your audience is an essential part of social media management for eye care practices. When people leave comments or questions on your posts, make sure you respond in a timely manner. This will show that you care about your audience and their experience with your practice.

Use social media management software

Effective social media management takes time. The Marketing 360® Social app makes it easy to manage your social media accounts in one place. With this app, you can post to multiple social media platforms, track your overall performance and more. This can help you master social media management without clogging up your schedule.


What to post on social media for optometrists

Eye care practice updates

Your social media followers want to know what's going on with your optometry practice. Whether you've recently hired a new person for your team, won a Top Rated Local® award or made changes to your office, be sure to share these updates on social media. This is a great way to keep your audience informed and engaged.

Educational content

People are always looking for information about eye health. Use social media to share educational content with your audience. This can include blog posts, infographics, videos and more. Be sure to share content that is relevant and informative to help potential patients see you as an expert in your field.


From BOGO deals on glasses or contact lenses to new patient specials, people love a good deal. Use social media to run promotions and contests to attract new patients to your practice. Be sure to include a call-to-action in your posts so potential patients know how to take advantage of your offer.

Answers to FAQs

People have a lot of questions when it comes to their eye health. In fact, you probably hear the same questions again and again. Use social media to answer frequently asked questions and help potential patients understand your optometry practice. You can post video FAQs, write blog posts or create infographics to share this information.

Patient feedback and reviews

Social media is a great place to share patient feedback and reviews. When potential patients see that your existing patients are happy with your care, they’re more likely to choose your practice. You can share patient reviews on your social media platforms, as well as your website and Google listing.

Relevant news stories

Keep your audience informed about relevant news stories in the eye care industry. This can include new research, FDA approvals, recalls and any other relevant news. Be sure to share your commentary on these stories to show your audience that you’re up-to-date on the latest industry news.

Eye care memes and humor

People love a good laugh, and what better way to connect with your audience than with some eye care-related humor? Use social media to share memes, GIFs and other funny content that’s relevant to your optometry practice. Just be sure not to overdo it, as you don’t want to come across as unprofessional.

We can help you create great social media content

Social media management FAQs for optometry practices

Why is social media management important for eye doctors?

Social media management is important for eye care practices because social media is where people spend the majority of their time online. Social media management helps build patient awareness and engagement. By posting relevant, engaging content on social media, you can reach new patients and keep your practice top of mind with existing ones.

How do you create an effective optometrist social media strategy?

The first step in creating an effective optometrist social media strategy is to choose the right social media platforms. You should choose platforms that are relevant to your target audience and where they are most active. Once you’ve chosen your platforms, you need to establish a voice for your practice and create a content calendar.

What are the rules eye doctors need to follow on social media?

The same rules that apply to doctors in general also apply to eye doctors when it comes to social media management. These rules include maintaining patient confidentiality, avoiding false or misleading claims and adhering to HIPAA guidelines. Also, always be professional and respond to questions, concerns and feedback in a timely manner.

How often should an optometrist post on social media?

The frequency of your social media posts will depend on the platform you’re using and your audience. As a general rule of thumb, you should post on social media at least once a day to maintain a consistent presence. If you’re using multiple platforms, you can stagger your posts so you’re not bombarding your audience with too much content at once.

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