Optometrist SEO

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Boost organic leads with content marketing and optometrist SEO

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Build an organic lead machine with our optometrist SEO content marketing program — rank higher on Google, post more on social and stay top of mind on email.

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Why eye doctors need content marketing

When someone needs to schedule an annual eye exam or update their glasses prescription, they often start their search for a local optometrist on a search engine. If you want to make sure your eye care practice gets found, you need to rank as high as possible on Google and Bing.

When combined with an effective optometrist SEO strategy, content marketing can help you outrank your competitors and get found for people actively searching for eye care on popular search engines.

The right content marketing strategy can also help eye care practices differentiate themselves from their competitors, build a more trusted brand, increase patient awareness in their communities and so much more.

We can help you master content marketing

6 benefits of content marketing for optometrists

1. Get found on search engines

Did you know that most people don't look past the first few search results, let alone the first page? That means if you're not ranking high on search engines for relevant keywords, you're missing out on a lot of potential patients. Fortunately, creating and optimizing content for search engines is one of the most effective ways to improve your rankings.

2. Drive low-cost, high-quality leads

People actively searching for the eye care services you offer are some of the most qualified leads you can get. And, since they're already interested in what you have to offer, they're more likely to convert into paying patients. By creating and optimizing content for search engines, you can drive a steady stream of low-cost, high-quality leads to your website.

3. Become a thought leader

If you want to be successful in any industry, it's important to be seen as an expert. And, one of the best ways to build your credibility and become a thought leader is to create and share high-quality content. When you consistently produce helpful, informative content, people will start to see you as a trusted expert in the eye care field.

4. Build trust and credibility

In today's world, people are bombarded with marketing messages from all sides. And, as a result, they've become skeptical of anything and everything they see, hear and read. If you want people to trust you and your optometry practice, you need to build trust and credibility. One of the best ways to do that is to create content that is helpful, informative and trustworthy.

5. Educate and inform your patients

People are always looking for information about eye care, whether they're trying to learn more about a particular condition or treatment, or they're just trying to find the best optometrist in their area. By creating educational content, you can help people learn more about eye care and inform them about the services you offer.

6. Control the conversation

From reviews to social media comments, there's a lot said about your eye care practice that's out of your control. However, by creating and sharing high-quality content, you can help control the conversation and shape people's perceptions of your business. That can help you build a stronger reputation.


How to find the right keywords for your eye care practice

Successful optometrist SEO and content marketing strategies are all built on one thing — keyword research. It's the foundation of your organic success because it tells you what prospective patients are searching for online and how you can best reach them.

Finding the right keywords for your eye care practice starts by putting yourself in a prospective patient's shoes. If you were looking for a local eye doctor, what keyword would you search for on Google or Bing?

Once you've identified the best keywords to target for your eye care practice, start creating content centered around them and optimizing your existing website content with them.

Best content marketing types for eye doctors

Blog articles and website content

The best place for your optometrist SEO and content marketing strategy to start is right on your website. Your website is the digital hub for your business, and it should be full of high-quality, keyword-rich content that is optimized for search engines and helps you rank high in relevant search results.

Social media posts

Social media is a great way to connect with potential and current patients, build relationships and drive traffic to your website. When creating social media posts, be sure to include links back to your website so people can learn more about your optometry practice, and use relevant hashtags to ensure they're found by the right people.

Email campaigns

Email marketing campaigns are a great way to keep in touch with current and potential patients, and they can be a powerful marketing tool for modern eye care practices. Be sure to include links to your website and blog in your email campaigns so people can easily find and read your latest content.


Not all content marketing for eye doctors has to be text-based. In fact, videos can be a great way to engage potential patients and promote your optometry practice. You can post videos on your website and social media channels, and include links back to your website in the video descriptions.


Eye care is a complex topic, and sometimes, people need a little help understanding all of the information out there. That's where infographics come in. By creating infographics that explain various eye care topics, you can help educate your audience and make your optometry practice more accessible.

Press releases

Has a new eye doctor recently joined your team? Did you win a Top Rated Local® award? If you have any newsworthy events or announcements related to your eye care practice, be sure to share them with the media through press releases. This can help generate positive publicity for your business, and it can also help you attract new patients.


How to write blogs for your optometrist website

Pick a catchy headline

Your headline is the first thing people will see when they land on your blog, so it's important to make it count. A catchy headline will help grab people's attention and make them want to read more. Choose a headline that will give a brief overview of the blog, and one that draws your readers in.

Use short, easy-to-digest sentences

When writing content for your optometrist website, it's important to use short, easy-to-digest sentences. That way, people can quickly scan your content and find the information they're looking for. Breaking up your content into shorter paragraphs will also help make it more readable and mobile-friendly.

Include images, videos or infographics

When writing content for your optometrist website, be sure to include images, videos or infographics. That way, you can break up your text and make your content more visually appealing. People are more likely to read and engage with content that includes visual elements, so don't forget to add them in.

Use keyword-rich phrases

If you want your content to be found on search engines, you need to use keyword-rich phrases. That means including relevant keywords and phrases throughout your content, so it's optimized for search engines. But, be careful not to overdo it. Stuffing your content with too many keywords will not only turn people off, but it will also hurt your ranking on search engines.

End with a call-to-action (CTA)

Every piece of content you create should have a purpose. And, one of the best ways to ensure your content is achieving its purpose is to end with a call to action. A call to action is a statement or question that encourages your readers to take a specific action, like scheduling an appointment or visiting your website.

Blog topic ideas for eye care practices

Answers to FAQs

If you've been in the optometry field for a while, you probably have a good understanding of the most common questions people ask. Why not write a blog series that answers some of the FAQs you get on a regular basis? Not only will this help educate your readers, but it will also show that you're an expert in your field.

Case studies and patient testimonials

If you have any case studies or patient testimonials, feature them on your blog. These real-life examples will help show potential patients what they can expect from your optometry practice, and they'll also build trust and credibility. There's nothing more powerful than social proof when it comes to converting readers into patients.

How-to guides

If you want to attract new patients, consider writing how-to guides that are relevant to your optometry practice. For example, you could write a guide on how to choose the right eyeglasses or how to get the most out of a visit to the optometrist. These types of guides will not only help educate your readers, but they'll also show that you're an expert in your field.

Commentary on optometry news

From new treatments and technology to changes in the insurance industry, there's always something new happening in the optometry world. Why not share your commentary on optometry news with your readers? Not only will this help keep them up-to-date on the latest industry news, but it will also show that you're in the know.

Team highlights and updates

If you have any team highlights or updates, share them on your blog. This is a great way to show potential patients who they'll be working with if they choose your optometry practice. It's also a great way to show your current patients that you're always working to improve your team and your services.

Your eye care practice’s story

People love a good story, and if you have a good story to tell, share it on your blog. This is a great way to connect with potential and current patients, and it will also help build trust and credibility. After all, people are more likely to turn to an eye care practice that they feel they know and can trust.

Let us write your blogs so you can focus on serving your patients

Content marketing FAQs for optometrists

Why is content marketing important for eye care practices?

If you want to attract new patients and grow your optometry practice, content marketing is essential. By creating and sharing high-quality content, you can help improve your ranking on search engines, build trust and credibility, educate potential patients about the services you offer and so much more.

How often should you be blogging?

How often you blog will depend on a number of factors, including how much time you have to dedicate to content marketing and how often you want to be publishing new content. If you're just getting started, aim for once a week. As you get more comfortable with blogging, you can start to increase the frequency.

How do you optimize your eye doctor website for search engines?

There are a number of things you can do to optimize your eye doctor website for search engines, including using keyword-rich phrases throughout your website content, optimizing your website title and meta descriptions, adding alt text to your images and more. You can also improve your website's ranking by creating high-quality blog content.

How do you monitor your content marketing performance?

There are a number of key performance indicators (KPIs) you can monitor to see how your content marketing is performing. Some of the most important KPIs for optometrists include website traffic, social media engagement and leads generated. By monitoring these KPIs, you can get a better understanding of what's working and what's not.

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