Med Spa Marketing
#1 Marketing Platform® for Spas
Modern marketing to grow your spa
Med spa marketing to grow your business
There are tens of thousands of med spas and day spas operating in the United States, and in many areas, multiple spas compete for the same small group of clients. To succeed, spas need to stand out from the crowd in the right places.
Most spas face a lot of competition these days. In order to grow your spa business, you need to build a visible presence that stands out wherever your prospective clients are spending their time online. That’s where spa marketing comes in.
Spa and med spa marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the spa services you provide — in the right place and at the right time.
5 reasons to use a spa marketing platform
- 1. Everything you need in one place: Modern spas need more than a website and a Facebook page to succeed. You need a multi-faceted approach to marketing that helps you get found wherever your prospective clients are looking. With the Marketing 360® spa marketing platform, you get everything you need to market your spa across the web in one place.
- 2. Streamline your marketing: From social media management and email marketing to spa SEO, there are many different channels spas should be using to grow their business. And, they all work better together. With a singular med spa marketing platform, it’s much easier to keep your marketing strategy streamlined and cohesive.
- 3. Save time: Because modern spa marketing consists of so many channels and strategies, it often takes a lot of time to get right. That’s especially true if you’re managing each channel and strategy one by one. By managing all your spa marketing strategies and channels with a single platform, you save a lot more time.
- 4. Save money: There are so many tools out there that can help you market your spa, from social media scheduling tools to website builders. But, here’s the thing, paying for each of these tools one by one can really add up. With Marketing 360®’s marketing platform, spas get everything they need for one low price.
- 5. Monitor and maximize your performance: Part of what makes modern marketing so valuable is how easy it is to measure. By monitoring your performance, you can see what works and what doesn’t for your spa. This can help you make data-driven marketing decisions for your spa. With Marketing 360®, you can compare and contrast your marketing performance across the web.
Must-have marketing channels for spas
SEO and content
SEO and content marketing
When someone needs a rejuvenating facial or waxing service, the first place they’re likely to look is a search engine, like Google or Bing. Since most people don’t look past the first few search results, let alone the first page, it’s important to rank at the top. That requires spa SEO (search engine optimization) and content marketing strategy.
Email and text
Email and text message marketing
Not only do spas need to be able to get in front of prospective new clients, but they also need a way to stay top of mind with their existing clients. Email and text message marketing can help. With email and text, you can ensure that you’re the first spa your clients think of when they need a massage or facial.
Social media marketing
Smart spa marketing is about building a visible presence wherever your prospective clients are spending the majority of their time online. These days, that’s on social media. Marketing your spa on Facebook, Instagram and other popular social media platforms is a great way to increase brand awareness and grow your spa.
Most of the time, the first spa someone finds is the spa they’ll choose. With strategic online advertising across the right channels, you can build a visible presence for your spa and ensure that you get found by the right people. Multi-channel advertising can help spas capture market share from their competitors and drive success.
From waxing to massage, many spas offer services and treatments that require a great deal of trust. Before someone books a service, they need to be able to trust your spa. By taking a proactive approach to reputation management, you can get more five-star reviews and build a strong reputation for your spa.
The benefits of working with a spa marketing team
Do more for less
While DIY spa marketing is certainly less expensive than hiring an in-house marketing manager for your spa, it costs more than many people think. Not only do marketing tools add up, but a spa owner’s time is money. Every moment spent on marketing is a moment taken away from serving clients. With a dedicated marketing team, you can do more for less.
Free up your schedule
From managing their teams to daily administrative tasks, most spa owners have a lot on their plates. Chances are, the last thing you need is to clog up your schedule with social media posts, marketing emails or blogs. By outsourcing your marketing to Marketing 360®’s talented team, you free up your schedule without sacrificing your growth.
Stay up to date with the latest trends
The world of marketing is an ever-changing one. A spa that wants to stand out from the crowd needs to be able to stay in the know about the latest marketing trends. That can be easier said than done when you’re doing your own marketing. By working with your own marketing team, you can stay up to date with the latest spa marketing trends.
Maximize your ROI
Every spa needs marketing, but not every spa marketing strategy will drive the same results. If you want to make the most of your marketing budget, you need to know what’s working for you and what’s not. The Marketing pros at Marketing 360® have the experience to help you make data-driven decisions to reach your goals and maximize your ROI.
Focus on what matters most
Few people go into the spa business because they can’t get enough of med spa Facebook ads or spa SEO. Instead, most people do it because they love helping their clients feel their best inside and out. By working with a dedicated marketing team, you free yourself up to focus on what matters most — serving your clients.
Spa marketing FAQs
Why is spa marketing important?
In most places, people have many options when it comes to spa and med spa services. The right spa marketing strategy can not only help spas grow local visibility and brand awareness, but it can also build trust, capture market share and drive client loyalty. To put it simply, effective spa marketing is key to success.
How do you create a spa marketing strategy?
Every spa is different, which means that no two spa marketing strategies should be the same. Creating the right spa marketing strategy for your business starts with identifying who your target audience is, where they spend their time online and what your goals are. From there, you can choose the right spa marketing channels and strategies for your unique needs.
What does inbound marketing look like for spas?
Inbound marketing is about helping the right people to find your day spa or med spa. Some of the best inbound marketing strategies for spa businesses include spa SEO and content marketing, search advertising, reputation management and email marketing.
How do you generate spa leads?
There are many different ways to generate spa leads for your business, but not all leads are made equal. To generate high-quality leads, you need to identify where your target audience spends their time online, what their pain points are and what kind of messaging resonates with them.
Real spas, real results
As a spa your business is only as strong as your stream of leads. Marketing 360® has helped spas like yours build their brand presence, improve their business operations and drive spa leads.
After one year with Marketing 360®, spas saw these fantastic results*
561% increase in website traffic
947% increase in overall impressions
235% increase in overall clicks
48% increase in conversions (leads and sales)
2,195% increase in organic impressions
723% increase in organic clicks
940% increase in organic keyword rankings
412% increase in social clicks
1,197% increase in ad impressions
876% increase in direct impressions
*Average results based on a study of past spa clients. Individual account performance may vary. Results are not guaranteed.
See what our spa Marketing 360® Platform users are saying
"I basically have my own marketing team without the cost by working with Marketing 360®."
Gina K. | Owner
"We know immediately when something is working or not working. Most businesses are just shooting in the dark."
Roy H. | Vice President
"I can work leads generated by marketing activity without having to rely on extra systems."
Scott S. | Owner
"The amount of information available gives valuable insights into engagement so we can shape our future actions"
Sharon J. | Owner
"Working with Marketing 360® has made my life so much easier."
Kim G. | Owner
"Everything is managed in one place - CRM, emailing, analytics. Great experience so far!"
Katherine P. | Marketing Director
"They are simply amazing! My rep treats my business as if it was her own."
Peter G. | President
"Working with Marketing 360® has changed our business by bringing us leads and brand recognition!"
Summer P. | Co-Founder
"Marketing 360® is a great tool for businesses looking to expand their marketing."
Drew M. | Support Specialist
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