Med Spa Social Media

#1 Marketing Platform® for Spas

Build local trust and awareness with social marketing for spas and med spas

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Get more clients by building local trust and awareness with our social media marketing program for spas — stand out in your community.

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Why spas need social media management

To attract new clients and stay top of mind with existing clients, spas and med spas need to build an active presence wherever their client base spends their time online. For most people these days, that’s Facebook, Instagram and other social media platforms.

An effective social media marketing strategy for spas and med spas can help to build brand awareness and expand local reach. Social media can also help you connect with your clients, provide next-level customer service and so much more.

Social media management for spas involves creating and sharing content, monitoring and responding to comments and messages, analyzing your social media performance and more. It can be time-consuming, but it can yield big results.

We can help you master social media management

7 benefits of social media management for spas

1. Increase brand recognition

When someone needs a day of relaxation and self care, you want to be the first spa that comes to their mind. That requires brand recognition, and social media is a fantastic place to build it. An active social media presence for your spa can help you stay in front of both prospective and existing clients.

2. Build community connections

Social media is increasingly where community connections are made. Not only can spas use social media to connect with their client base, but they can also network with other businesses on social media. By connecting with people and other businesses in your community, you can build awareness of your brand and be the go-to spa in your area.

3. Showcase your expertise

From infections to overwaxed eyebrows, we’ve all heard the horror stories of spa services gone wrong. People need to know that you’re the right spa or med spa for the job. One great way to demonstrate your knowledge and expertise is by regularly sharing valuable information on your social media profiles.

4. Humanize your spa

People are much more likely to remember other people than they are to remember logos or taglines. If you want people in your community to remember your spa, you need to humanize your brand. You can do that by posting pictures of your team and spa on social media, as well as employee spotlights and other behind-the-scenes glimpses of your business.

5. Drive traffic to your spa website

Even the most beautiful spa website won’t drive results for your business if no one visits it. One of the best tools for driving traffic to your website is spa and med spa social media management. By including links to your website in your social media profiles, posts and ads, you can turn social media users into website traffic.

6. Get to know your client base

The better you understand your client base, the more effective you can market to them. Getting to know your client tells you which channels to use, what pain points they want to overcome and what marketing message they will connect with. From polls to surveys and questions, social media gives you many ways to get to know your customers.

7. Win leads and clients

Not only is social media marketing for spas a powerful tool for helping you build brand awareness, trust and valuable connections with people in your community, but it can also help you drive leads and sales. An active social media presence can help you drive new clients and keep existing clients coming back for more.

The best social media platforms for spas and med spas

Google Business Profile

Most of the time, when someone wants a facial or chemical peel, the first place they’ll look is Google. With Google Business Profile, you can rank higher in local searches for spa or med spa services. To do that, you need an optimized listing, lots of five-star reviews, a higher average star rating and regular updates.


Facebook is a popular social media platform for people of all ages, and it also happens to be where many people go to find local businesses, like spas. By posting regularly, engaging with your audience and investing in Facebook ads for spas, you can build strong connections and drive sales on Facebook.


LinkedIn is a social media platform where young professionals go to network and build strong professional connections. With LinkedIn, spas and med spas can build valuable partnerships with other businesses in their community that can expand their reach, increase their client base and grow their business.


Instagram is an image-based social media platform that’s popular with Millennials and Generation Z, who are increasingly using spa and med spa services. Instagram is a great place to share before and after photos, video testimonials and other visuals that demonstrate the quality of your spa services.


YouTube is more than just the number one video streaming platform. It’s also a popular social media platform and the second-largest search engine behind Google. That makes it an important spa marketing channel. Create a YouTube channel for your spa and post brand videos on a regular basis.


How to make your spa's social media profiles stand out

Choose the right profile picture

Your profile picture is the first thing most people will notice when they find your spa on social media. That’s why it’s important to choose a profile picture that’s representative of your brand, like your logo, team or spa itself. And, always make sure to pick a professional, high-quality photo for your profile picture.

Write an engaging bio

Your bio is your first chance to introduce social media users to your spa. It should be a short, well-written overview of your spa, including what makes your spa unique, the services you offer, where you’re located, etc. If it’s possible to do so naturally, try to use relevant keywords in your bio to help your spa get found.

Ensure brand consistency

Regardless of whether someone finds your spa or med spa on Facebook, Instagram or YouTube, it should be clear that it’s your social media profile. That means that you need to keep your branding — logo, colors, tone of voice, etc. — across all of your social media profiles and content consistent.

Use relevant keywords

Not only do many people use social media to stay connected with friends and family, but they also use social media to find new brands and local businesses. By using relevant keywords in your bio and social media content, as well as the right hashtags, you can ensure that your spa gets found on social media.

Establish a voice for your spa

Part of creating a consistent brand across all of your social media profiles is creating a consistent tone of voice. Not only will this help to make your brand more recognizable on social media, but it will also help to guide your spa’s content marketing strategy on social media by informing the type of content you’ll create.

Post high-quality content

No one chooses to follow a spa on Facebook or Instagram because they love seeing new ads and promotions. They do it because the spa provides value in some form or another. From skincare tips to common myths about Botox, make it a point to post valuable, high-quality social media content.

Engage with your audience

Part of what makes social media such a valuable marketing channel for spas and med spas is that it’s a two-way street. Not only can you promote your spa on social media, but you can also engage and build strong relationships with your clients. To do that, you need to respond to your comments, messages and questions, engage with other content and more.

Use social media management software

Having a great profile picture and a compelling business bio can help you attract users to your social media profile, but if you want people to follow you, you need to be active. Social media management software, like the Marketing 360® Social app, can help you save time and stay active by scheduling social content in advance.


What to post on social media for spas

Spa updates

Have you won a Top Rated Local® award for ranking among the top local businesses in your state? Have you expanded your spa services or hired a new member of your team? Have you moved to a new location or changed your hours? Any time you have updates about your spa, make sure to share them on social media.

Educational content

As the owner of a day spa or med spa, you have a lot more knowledge about self-care and pampering than most people could ever dream of. Social media is an incredible place to share your knowledge by creating educational content for your followers. Not only does this provide value to your clients, but it also helps to demonstrate your knowledge.


Are you running a special on waxing, massage or facials? Social media marketing can help you spread the word about upcoming promotions and deals in your spa. This can help you generate more buzz about your business, win new clients and build loyalty with your existing clients — keeping them coming back for more.

Answers to FAQs

How do you prepare your skin for waxing? How do you know when you need a massage? What are the benefits of regular facials? These are just a few examples of common questions you may hear from your clients. Social media is a fantastic place to answer the questions you hear the most and educate prospective clients.

Client feedback and reviews

Spa services, like bikini waxing and massage, can be very intimate, and it takes a lot of trust for people to work with a new spa. One of the best ways to build trust is by harnessing the power of social proof on your profile. The best way to do that is by posting glowing feedback and five-star reviews from your happy clients.

Relevant news stories

Has an alternative to Botox recently been approved by the FDA? Has the popularity of Vampire Facials taken off in your community? When things happen in the news that are relevant to the spa and skin care industry, make it a point to post about it on social media. That shows that you’re engaged with what’s going on in your industry.

Spa memes and humor

One of the best ways to build a more memorable brand for your spa is to connect with people on an emotional level. If you can make someone laugh or cry, they’re much more likely to remember your spa. A great way to do that is by sharing spa-related memes and other humorous content. Just make sure to keep it professional.

We can help you create great social media content

Social media management FAQs for spas and med spas

Why is social media management important for spas?

There are so many reasons why social media management is important for spas and med spas. The right social media management strategy can help spas build brand awareness, increase their client base, build trust with prospective clients, develop valuable business relationships and so much more.

How do you create an effective spa social media strategy?

Every spa’s social media marketing strategy should be unique, because every spa and med spa is unique. However, effective social media marketing strategies all start in the same place — by identifying your target audience and goals. Once you know who your target audience is, you can pick the right social media platforms, marketing messages, posting schedules and more.

What are the rules spas and med spas need to follow on social media?

Spas should always aim to be professional on social media. Med spas need to keep HIPAA in mind when posting on social media. This means avoiding sharing any PHI (protected health information) without patient consent. You should also avoid making any medical claims or giving medical advice on social media.

How often should a spa post on social media?

There are no hard and fast rules as to how often your spa should be focused on social media. In fact, the ideal posting schedule for your spa will depend on a number of factors. These include the social media platforms you’re using, what your goals are, etc. However, regardless of these things, it’s always important to post regularly — a few times per week.

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