Landscaping Social Media
#1 Marketing Platform® for Landscapers
Build local trust and awareness with social marketing for landscapers
Why landscapers need social media management
Facebook, Instagram and other social media platforms are where most people are spending their time online these days. And, they’re not just connecting with friends and family, either. They’re looking for new brands and local businesses, like landscaping companies.
Social media management for landscapers involves creating and posting content, monitoring and responding to comments and messages, engaging with potential customers and establishing a consistent brand voice for your landscaping company.
Social media management has become a must-have marketing channel for modern landscapers. With the right social media strategy, you can build brand awareness, connect with leads in your community, drive traffic to your landscaping website and more.
7 benefits of social media management for landscaping companies
1. Increase brand recognition
A home or business’s landscape plays a huge role in curb appeal, and in order to win new leads and customers, they need to be able to trust that you’re the right landscaper for the job. And, the more familiar your brand is, the more likely they are to trust you. Social media management can help you build recognition and trust in your brand.
2. Build community connections
As a local business, building a strong local presence is a key part of a landscaping company’s success. Social media is the perfect place to build community connections, not only with prospective leads and customers in your area, but also with potential business partners. Social media management can help you become the go-to landscaper in your area.
3. Showcase your expertise
There are many different landscapers out there. People need to know why they should choose your landscaping company. By posting valuable, educational social media content, you can demonstrate your expertise and become a trusted landscaping resource. This can separate you from other landscapers in your area.
4. Humanize your business
In a world where people are increasingly doing business with faceless corporations, it’s important to humanize your law firm. Social media provides an opportunity to show the people behind your firm and the faces of the attorneys who will be representing your clients. This helps potential clients feel more comfortable working with you and builds trust.
5. Drive traffic to your landscaping website
Even the most beautiful landscaping website in the world won’t do you much good if no one ever visits it. Every landscaping website needs traffic, and one of the best ways to drive traffic to your website is through social media management. Make sure to include a link to your website on your social media profile, as well as in relevant social media posts.
6. Get to know your customer base
The better you know your customer base, the better you can understand their pain points, what they’re looking for and what kind of message will resonate with them. By posting surveys and polls, asking questions and reading reviews, you can use social media to get to know your target customer base on a deeper level.
7. Win leads and customers
Social media management gets you in front of people in your community looking for landscaping services, while helping you build trust and meaningful relationships — all of which can ultimately lead to more landscaping leads and customers. You can also use social media ads to target your best audience with pinpoint precision.
The best social media platforms for landscapers
Google Business Profile
The search for a local landscaping company often starts on Google, and the Maps rankings are often the first place people look. Claiming and optimizing your Google Business Profile Listing is the first step toward getting found. You can also increase your rankings by posting regularly, getting reviews and building a high average star rating.
Not only is Facebook the most popular social media platform, but it’s also popular with the people who are most likely to want or need landscaping services. To make the most of Facebook marketing for landscapers, you should post regularly, ask customers for ratings, respond to comments and questions promptly, and use targeted Facebook advertising.
LinkedIn is a powerful social media platform for building professional connections. Landscapers can use LinkedIn marketing to drive commercial landscaping leads, as well as to network and build professional partnerships with other local businesses. The right LinkedIn marketing strategy can help landscapers stand out and reach their goals.
Instagram is an image and video-based social media platform that is popular with younger people. It’s a wonderful platform to showcase your past landscaping projects. Share before and after photos, videos of your team at work and more. Be sure to use relevant hashtags to get your Instagram content in front of the right audience.
As the second-largest search engine, YouTube has become a valuable social media platform for landscaping companies. Create a YouTube channel for your landscaping company, create and publish professional video content and optimize your videos for YouTube SEO to ensure they get found.
How to make your business's social media profiles stand out
Choose the right profile picture
Your profile picture is the first thing people will see when they visit your social media profile. Since you want your social media profile to be immediately recognizable as yours, your best bet is to choose your logo, a picture of your branded truck or another picture that is representative of your brand. Just make sure it’s a professional, high-quality image.
Write an engaging bio
Your social media bio is your chance to tell social media users who you are and what you do. Make the right impression by writing an engaging, professionally written and easy-to-read social media bio.
Ensure brand consistency
Whether someone lands on your Facebook page, Instagram profile or YouTube channel, it should be evident that it belongs to your landscaping company. Ensure brand consistency by keeping your colors, logo, voice and beyond all in line with your brand. One easy way to stay consistent is by developing social media brand guidelines.
Use relevant keywords
Social media is no longer just about friendships and other personal connections. People use social media to discover new brands and businesses. By using relevant keywords in your social media bio and in your social posts, you can help to ensure you get found by people looking for landscapers on social media.
Establish a voice for your business
It’s important to establish a consistent brand voice for your landscaping company on your social media profiles. This helps social media users to get to know your company while also letting them know what kind of social media content to expect if they decide to follow you. Make sure your voice is friendly, relatable and professional.
Post high-quality content
Promotions are everywhere people look in the modern world. No one wants to follow a brand that only posts promotional content. Give social media users a reason to follow you and interact with your landscaping company on social media by posting valuable, high-quality social media content.
Engage with your audience
Social media is not a one-way street, and landscapers who want to succeed on social media shouldn’t treat it like one. Instead of just posting social media content, make sure that you interact with your audience. Answer their questions, share their reviews and feedback, respond to their comments and more.
Use social media management software
From posting on your social media profiles regularly to monitoring your performance, social media management can quickly become time-consuming. Social media management software, like the Marketing 360® Social app, can help you save time by allowing you to schedule out social posts for the day, week or month, as well as monitor your performance — all from one place.
What to post on social media for landscapers
Landscaping company updates
Your social media followers want to know what’s going on with your law firm. Use social media to keep them updated on the latest news, such as new hires, awards and recognition, and office expansions.
Most people don’t have a lot of landscaping knowledge or experience, and many may not know or really understand why they might need your services. Sharing educational content on social media can help you inform prospective leads and customers about your industry and services, while also helping you build trust.
Whether you’re running a discount on landscaping design services for new customers or an extended warranty on irrigation installation, get the word out about your promotions on social media. This is a great way to get your offer in front of more people and drive more landscaping leads and sales.
Answers to FAQs
If you hear the same questions again and again about landscaping, consider addressing them on social media. This can help you provide helpful information to your social media followers, demonstrate your knowledge and expertise, and become a landscaping resource. If your customers are asking the same questions, chances are, other people are asking them, too!
Customer feedback and reviews
When you get great feedback or five-star reviews, don’t just sit on them. Share them on your social media profiles. Positive customer reviews and feedback are a powerful form of social proof that can build trust in your landscaping company and help you convert social media followers into customers.
Relevant news stories
From changes in the weather to supply chain issues that impact the pricing of landscaping materials, when there’s news that’s relevant to your industry, you should share it on your social media profile. You can share your professional opinion with your followers, and demonstrate your expertise and knowledge.
Landscaping memes and humor
When you can connect with your audience on an emotional level — through humor, for example — you make your landscaping company more memorable and relatable. Share funny memes and other humorous social media content that’s relevant to the landscaping industry to lighten up your social media presence and show your fun side.
Social media management FAQs for landscapers
Why is social media management important for landscaping companies?
Smart landscaping marketing is about building a visible presence wherever your target audience is spending their time online. These days, most people are spending their time online on social media. The right social media management strategy can help you build brand awareness, connect with your community and, ultimately, drive landscaping leads and sales.
How do you create an effective landscaping social media strategy?
Creating an effective social media strategy for your landscaping company starts with choosing the right social media platforms. Choose the platforms most popular with your customer base, and make sure that you fully optimize your social media profiles. From there, post regularly, respond to comments and questions, and monitor your social media management performance.
What are the rules landscapers need to follow on social media?
There are a few social media rules that landscapers should be aware of. First, only post relevant and interesting content. Don’t spam your followers with sales pitches or irrelevant posts. Second, be active on social media. Respond to comments, like and share other people's content, and post new content on a regular basis. Last, don’t post personal photos or anything that could be considered unprofessional.
How often should a landscaping company post on social media?
Posting on your social media profiles on a regular basis is important, but exactly how often you post will depend on your resources and goals. As a general rule, try to publish new social media content at least once a day. And remember, if you’re too busy to post regularly, you can always work with a Marketing 360® Social Media Manager who can do it for you.