Contractor Website Design
#1 Marketing Platform® for Contractors
Success starts with a better contractor website
Why having a convertible contractor website is important
Most of the time, the search for a contractor starts online. People who are actively searching for contracting services like yours are the best contractor leads you could ask for. In order to get in front of them, you need a contractor website.
Your contractor website is your business’s main hub online. It’s where your prospective leads and customers can go to learn more about who you are, what you do and why they should choose you. It’s your most valuable marketing asset.
But, not all contractor web designs are made equal. In order to win in today’s competitive market, you need a convertible contractor website that will work as a lead-generation machine for your business.
Must-have contractor website features
A clean, simple aesthetic
Your website is often the first introduction prospective leads and customers will get to your contracting business. Ensure that the first impression is a good one by keeping your contractor website design clean and simple. This will make your website look professional and easy to use rather than busy and cluttered.
Easy-to-use website navigation
Most people don’t visit contractor websites for fun. They do so with a specific purpose in mind. Whether your visitors are looking for information about your services or team, they want to read your reviews or book an appointment, make sure it’s easy for them to find the page they need. Choose a basic, easy-to-use website navigation system.
A mobile-friendly design
You can safely assume that the majority of your visitors will be using a mobile device to visit your contracting website. If your website isn’t designed with mobile users in mind, your mobile visitors are going to leave and visit the next contractor on the list. Choose a responsive, mobile-friendly contractor website design.
Fast page speed
People are used to near-immediate load times online these days, and they aren’t very patient when required to wait. Not only can slow page speed impact your user experience negatively, but it can also hurt your organic visibility. Make sure that your contractor website is optimized for speed, or you may lose leads.
Professional photos and videos
When people think of contractor website content, they mostly think about text, but effective website content consists of both text-based content and visual content, like photos and videos. Try not to rely too heavily on stock images. Include professional, high-quality images and videos of your team at work, products, etc.
Hiring a contractor takes a lot of trust. People need to know that you’re the right contractor for the job. Reassure your website visitors and build trust with prospective leads by adding trust indicators to your website. These include contractor reviews and testimonials, trust badges and review widgets.
Did you know that given the choice between filling out a website form or calling a business to schedule an appointment, most people would rather fill out the form? Give your website visitors a choice by including both your contact information and a contact form on your website. Make sure that you keep your contact form short and sweet, and only ask for must-have information.
Web pages to include in your contractor website
Your homepage is probably the most important page on your contractor website, as it will often be the first page your visitors will land on. Make your homepage count with a simple design that makes smart use of white space, high-quality website content — including eye-catching visuals — and key trust indicators.
Most of the time, people will want to learn more about your background and experience before they’ll do business with you. Your About Us page is your chance to tell your story — how you got into the business, your educational background, your mission and passion, your accreditations and anything else you want to share.
Your Contracting Services page is where you’ll give a brief overview of each of the services you offer. You should also consider developing dedicated pages for each of your services. This will help you rank higher for keywords related to your contracting services, and they make great landing pages for contractor search ads.
Prospective leads and customers want to know that you’re the right contractor for the job. It’s much more convincing when your existing customers say you’re the right choice than it is when you say it. Having a Contractor Reviews page on your website allows you to display your best reviews right on your site, building trust and increasing conversions.
If you hear the same questions over and over again from leads and customers, the FAQs page of your website is the perfect place to answer them. Not only will having an effective FAQs page on your contractor website help to educate your visitors, but it will also help you rank higher for common searches related to your industry.
If your website visitors are going to become leads, they need to be able to contact you in some way. Make it as easy as possible for them to do so by including your contact information on every page of your website, and by having a dedicated Contact page. This page should have all of your contact information, as well as an embedded map (if you have a physical location) and a contact form.
Every contractor website needs a blog. Having a blog gives you an easy way to keep your website updated with fresh content on a regular basis. It also allows you to educate your website visitors about your services, business and industry, and can help you rank higher on search engines.
6 ways to drive traffic to your business website
1. Content marketing
People looking for contractors often turn to search engines, like Google or Bing, before they do anything else. The right contractor SEO (search engine optimization) and content marketing strategies can help contractors rank higher on search engines, increase organic visibility and drive website traffic. Best of all, every organic click is free.
2. Multi-channel advertising
Smart contractor marketing is about creating a visible presence wherever your leads and customers are looking. That could be many different places. Multi-channel advertising allows you to drive high-quality traffic to your contractor website from the channels most popular with your leads and customers, including Google, Facebook, YouTube and beyond.
3. Social media management
Social media users aren’t just catching up with friends and family anymore. They’re looking for new products, brands and local businesses. With social media management, you can increase your brand awareness, use hashtags to get in front of the right audience, build community connections, drive traffic to your contractor website and more.
4. Email marketing
From nurturing leads to staying top of mind with existing customers, email marketing is a valuable tool for contractors. Make sure to include links back to your website in every email you send to leads and customers. The right email marketing strategy can be a powerful tool for driving traffic to your website.
5. Reputation management
Local directories, like Top Rated Local® and Google Business Profile, rank contractors based on the number of reviews they have and their average star rating. By getting lots of five-star reviews and building a strong reputation for your contracting business, you can increase your visibility on these directories and drive traffic to your website.
6. Listings management
From Yelp and Top Rated Local® to Google and Angi, there are many places people go to look for local contractors online. Managing your listings can help to make them stand out from the crowd, and ensures that prospective leads always find the right contractor information and links back to your website, no matter where they find you.
Contractor website design FAQs
Why do you need a contractor website?
Having an effective contractor web design is the foundation of success for modern contractors. Your contractor website is your business’s main hub online. It’s where your prospective leads and customers can go to learn more about who you are, what you do and why they should choose you. It’s your most valuable marketing asset.
How do you build a contractor website?
Contractors can choose to work with a contractor website design company, or they can build their own contractor website with a website builder, like the Marketing 360® Websites app. Simply choose the right template from our library of contractor web design templates, customize it for your business and publish it. It’s as simple as that.
What should a contractor website have?
While every contractor website is different, there are several things you’ll want your website to have. First, you should have a simple, responsive contractor website design. Second, you need an easy-to-use navigation system and clear website content. Third, you need prominent contact information and contact forms.
How do you increase contractor website conversions?
Make sure your site is designed for lead generation with calls to action, forms and clear contact information so potential clients can easily get in touch with you. You should also use effective contractor SEO tactics to make sure your site appears in search results when people are looking for contractors in your area.