Contractor Social Media
#1 Marketing Platform® for Contractors
Build local trust and awareness with social marketing for contractors
Why contractors need social media management
Contractors who want to get ahead of their competition and drive success need to market smarter, not harder. Smart contractor marketing is about connecting with your leads and customers where they’re already spending their time.
These days, most people are spending their time online on social media. That’s why social media management has become an essential piece of the marketing puzzle for modern contractors.
By creating engaging, high-quality social media content and actively responding to comments and questions, you can build connections with people in your community, increase brand loyalty and drive sales.
7 benefits of social media management for contractors
1. Increase brand recognition
People need to be able to get to know your brand before they’ll be ready to do business with you. Social media is a powerful tool for building the brand recognition you need to win over new leads and customers. By posting social media content on a regular basis and using the right hashtags, you can build a brand people recognize.
2. Build community connections
Local businesses rely on community connections to succeed. Social media is uniquely suited for local businesses because it allows you to build strong relationships with consumers and other professionals in your area. With social media management, you can become the go-to contractor in your community.
3. Showcase your expertise
People don’t want to work with just any contractor. They want to work with the right contractor — someone with the skills and expertise to get the job done right the first time. By posting educational social media content that provides value to your followers, you can showcase your expertise and give people a reason to choose your business.
4. Humanize your HVAC company
People trust other people much more than they trust a faceless corporation or a logo. Share photos of your team, share behind-the-scenes videos and celebrate your team's successes on social media. The right social media management strategy can help you build trust in your business by humanizing your brand.
5. Drive traffic to your HVAC website
Successful contractor websites need traffic. One of the best ways to drive traffic to your contractor website is through social media management. Include a link to your contractor website on your social media profiles, and include relevant links back to your website when you publish social media posts.
6. Get to know your customer base
When you get to know your customer base, you’ll know which channels to market on, what pain points they’re dealing with and what kind of marketing message they’ll connect with. You can post surveys and ask questions on your social media profiles, as well as use social media monitoring tools, to learn more about your customer base.
7. Win leads and customers
From increasing brand recognition to driving traffic to your contractor website, everything you do on social media is about winning new leads and customers. By creating an active, professional social media presence for your contracting business, social media management can help you get more contracting leads and customers.
The best social media platforms for contractors
Google Business Profile
When someone in your area searches for a contractor on Google, you want to be the first contracting business that comes up on Google Maps. Google Business Profile can help. Make sure to optimize your profile with high-quality images and a professional business description, and focus on getting reviews to increase your visibility.
Facebook is the most popular social media platform with people of all ages, which makes it a must for modern contractors. With Facebook contractor marketing, you can provide valuable content to your followers and build strong community connections. You can also build trust by asking your customers for Facebook ratings.
Building partnerships with complementary businesses can help you get in front of new customers and grow your contracting business. LinkedIn is the perfect social media platform for building professional relationships and connecting with other businesses in your area who share your target audience.
Instagram is a visual platform that is popular with young people, making it perfect for contractors with younger target audiences. Instagram is the perfect platform to share images and video-based social media content. Make sure that you use the right hashtags to get your social media content in front of more people.
YouTube is the second-largest search engine behind Google, and a wonderful social media platform for contractors. Create a YouTube channel for your contracting business, and post videos on your channel on a regular basis. To increase the visibility of your videos, make sure to optimize them for YouTube SEO.
How to make your social media profiles stand out
Choose the right profile picture
If you want to get noticed on social media, you need to make your social media profile stand out. That starts with choosing the right profile picture, as it’s the first thing people see when they visit your profile. Make sure to choose a professional, high-quality image. Consider using your logo.
Write an engaging bio
People who visit your social media profile want to know who you are and what you do. Your social media bio is the perfect place to explain it. Don’t write a novel or bore your visitors by over-explaining. Make sure that your bio is short, sweet and gives your followers an overview of your business.
Ensure brand consistency
Whether someone lands on your Facebook page or YouTube channel, they should be able to immediately recognize that it’s your business. Make sure to present your brand consistently across all of your social media profiles, including your logo, colors, brand voice and beyond.
Use relevant keywords
Did you know that consumers use social media to find new brands and businesses? Using relevant keywords in your social media profile and in your social media posts can help people find your contracting business.
Establish a voice for your business
Establishing a voice for your contracting business on social media is a key part of brand consistency. This will let your followers know what to expect from your content, and it helps to guide your content strategy. Make sure to keep your tone professional, friendly and accessible.
Post high-quality content
Modern consumers are inundated with promotional content on an almost-constant basis. Give social media users a reason to follow you by focusing on providing valuable content rather than just promotional content. This is the key to building great relationships on social media.
Engage with your audience
Part of what makes social media such a great marketing channel for contractors is that it allows you to build connections with your audience. To do that, you need to engage with them. When someone comments on one of your posts, writes a review of your business or asks questions, make sure that you respond in a timely manner.
Use social media management software
Posting social media content regularly can be a challenge. Social media management software, like the Marketing 360® Social app, allows you to schedule your posts across multiple social media profiles in one place. Create social media content for the next day, week or month to save time and stay consistent.
What to post on social media for contractors
Have you extended or changed your hours? Has your office moved to a new location? Have you hired a new technician or receptionist? Your social media followers want to know what’s going on with your business. Keep them in the know by posting regular business updates on social media.
Social media is the perfect place to educate your followers about your industry. This is a great way to help people understand why they need your services, how you can help them solve problems and why they should choose you over the many other contractors in your area.
New customer specials, referral programs and other discounts are a fantastic way to drive sales and grow your contracting business. But in order for promotions like these to work, you need to get the word out about them. Social media is a wonderful way to spread the word about your special promotions and offers.
Answers to FAQs
If you hear the same questions over and over again from your leads and customers, there’s a strong possibility that other people have those questions, too. Make it a point to answer your most commonly asked questions on your social media profiles. Give your followers the information they need while building trust in your brand.
Customer feedback and reviews
Social proof is a powerful tool for modern contractors. When people see that other people have had good experiences with your business, they’re more likely to choose you. Harness the power of social proof by sharing your five-star reviews and best customer feedback on your social media profiles.
Relevant news stories
People want to know that they’re working with a contractor who is up to date about what’s going on in their industry and community. You can demonstrate that you’re in the know about current news by sharing your professional opinion on your social media profile. Remember to avoid controversial, irrelevant topics, like politics.
Contractor memes and humor
When you can connect with your audience on an emotional level, you’ll build a brand that sticks out in their memory and become the number one contractor they think of when they need your services. Make your social media followers laugh by sharing memes and other humorous social media content relevant to your industry.
Social media management FAQs for contractors
Why is social media management important for contracting businesses?
Contractors who want to succeed need to focus on building a visible presence where their prospective leads and customers are already spending their time online. These days, that’s on social media. The right social media management strategy can grow brand awareness, build trust, drive website traffic, increase sales and more.
How do you create an effective contractor social media strategy?
Creating an effective social media strategy for your contracting business starts with identifying your target audience and figuring out which social media platforms they’re using. From there, determine what your goals are, and use social media management tools, like the Marketing 360® Social app, to create and schedule out social media content.
What are the rules contractors need to follow on social media?
There are a few social media rules that all contractors need to follow. First, always post relevant and interesting content. Don’t spam your followers with sales pitches or posts that are not relevant. Second, be active. This means responding to comments, liking and sharing other people's content, and posting new content on a regular basis. Last, don’t use social media for personal gain. Don’t post personal photos or information that could be considered unprofessional.
How often should a business post on social media?
How often you post depends on which social media platforms you’re using and what your goals are. But, as a general rule, you should aim to post on each of your social media profiles at least once each day.