#1 Marketing Platform® for HVAC Contractors
HVAC Local Service Ads
Get more guaranteed HVAC leads with Marketing 360®
Get guaranteed leads with Marketing 360’s in-platform Google Guaranteed verification and only pay for qualified HVAC leads interested in working with your HVAC company — stop competing against multiple HVAC contractors for the same customers.
How it works
Watch how it works in our 1-minute demo.
Pass your background checks and get Google Guaranteed.
Set your monthly budget for your Local Services Ads.
We'll set up your ads, and you'll start getting more leads!
*Must be an accepted business type and pass all applicable background checks. Verification fees apply.
Start getting more leads today
Why wait? Gain trust, get more bookings and grow your business with the Google Guarantee and Google Local Services Ads. Learn more about our plans and pricing and start your Google Guarantee verification today.
Keep track of your responsiveness ratings
Track your lead responsiveness rating to improve your ad performance and get more customers. Plus, you can request and track customer reviews and ratings to improve your reputation, attract more leads and fuel business growth.
Manage your HVAC leads from Marketing 360
Manage your Local Services Ads leads, right from Marketing 360. Your leads will sync directly with your CRM Leads Inbox so you can quickly respond to leads, assign your team, nurture leads and more.
Why HVAC contractors need Local Services Ads by Marketing 360
HVAC marketing has changed a lot over the years. It's no longer enough to be listed in the Yellow Pages, run an ad in the local newspaper or rely solely on word of mouth. In today's digital world, there are multiple channels HVAC contractors can and should use to reach their target audience.
Smart HVAC marketing is about building a visible presence wherever prospective leads and customers in your area are looking. Local Services Ads and multi-channel advertising can help you do just that.
Connect with potential customers at every stage of the marketing funnel, convert leads and capture market share with multi-channel advertising for your HVAC company.
7 benefits of Google Local Services Ads for HVAC companies
1. Drive high-quality leads
Let's face it. Not all HVAC leads are made equal. Some leads are ready to book an appointment, while others are just beginning to research their options. Multi-channel advertising allows you to target the right prospects at every stage of the journey and connect with them where they're already spending time online.
2. Increase your visibility
Visibility is a critical part of success online. With a well-executed multi-channel advertising strategy, your HVAC company will have a consistent presence across all the right channels. This not only makes it easier for leads to find you, but also builds brand awareness and establishes you as a trusted authority in your industry.
3. Get found
Every day, people in your area are looking for the HVAC services you offer. Multi-channel advertising helps you get found by them wherever they are looking. By advertising on multiple channels, you can reach leads and prospects at every stage of the marketing funnel and nurture them until they're ready to book a service.
4. Capture market share
Most HVAC companies face stiff competition for the same leads and customers. Multi-channel advertising gives you the opportunity to capture market share from your competitors. By being visible on all the right channels, you can reach leads and customers that might have otherwise gone to one of your competitors.
5. Target the right audience
Not everyone wants or needs your HVAC services. Multi-channel advertising allows you to laser-focus your marketing efforts and target the people who do with the right message, on the right channel and at the right time. With advanced targeting options, you can reach leads and customers based on location, demographics, interests and more.
6. Stay top of mind
Choosing an HVAC contractor is a big deal, and it may take time for some leads to convert. With multi-channel advertising, you can keep your HVAC company top of mind throughout the buyer's journey. By staying in front of leads with relevant content and ads, you increase the chances they'll come to you when they're finally ready to commit.
7. Monitor and maximize your performance
With multi-channel advertising, you can track your performance across all channels in one place. This makes it easy to see what's working and adjust your HVAC advertising strategy accordingly. By monitoring your performance, you can make sure you're getting the most out of your advertising efforts and maximizing your ROI.
The best digital advertising campaigns for HVAC contractors
People in your area looking for HVAC services are some of the best leads you'll get because they’re ready to convert. Local advertising, like Local Services Ads on Google, can help you get in front of and connect with these ready-to-book leads.
Search and maps advertising
When someone in your area searches "HVAC contractor near me" or something similar, you want your HVAC company to not only show up in the results but to be at the top of the first page. Search and maps advertising on Google can help you get there.
Retargeting is one of the most effective ways to turn interested HVAC leads into paying customers. By retargeting people who have visited your website or interacted with your HVAC company in some way, you can keep your business top of mind and increase the chance that leads will come back and convert.
Social media advertising
Social media is a great way to connect with leads and customers, build relationships and grow your HVAC business. It's also where most people spend their time online these days. Advertising on social media can help you reach more people in your target audience, promote your brand and generate leads.
Display advertising, also known as banner ads, can help you reach leads and customers on websites they visit every day. By placing relevant ads on the websites your target audience frequents, you can increase brand awareness and drive traffic back to your HVAC website.
Digital TV advertising
Digital TV advertising, which is also called OTT (over-the-top) advertising, allows you to reach leads and customers with your HVAC ads on the channels and shows they watch. With targeting options, like geographic, demographic and behavioral, you can make sure your HVAC ads are being seen by the right people.
Digital radio advertising
Digital radio advertising is a fantastic way to reach people in your target audience while they're commuting, running errands or relaxing at home. You can target listeners based on their location, the type of radio station they're listening to and more. It's a fantastic way to connect with leads where they're already spending their time.
Digital billboards are a great way to reach people in your target audience with your HVAC ads when they're on the go. By targeting people based on their location, you can make sure your HVAC company's ads are being seen by the right HVAC leads in your service area.
Multi-channel advertising tips for HVAC contractors
Define your audience
The first step in any advertising campaign is to define your target audience. Who are you trying to reach with your HVAC ads? What are their demographics, interests and needs? The more specific you can be, the better. Once you know who you're targeting, you can create ads that are relevant to them and more likely to convert.
Set your goals
Before you start investing in any type of advertising, you need to have a clear idea of what your goals are. What do you want to achieve with your HVAC advertising campaign? Are you looking to generate more leads? Increase brand awareness? Drive traffic to your website? Once you know what your goals are, you can create ads that help you achieve them.
Use targeting to get in front of the right people
One of the best things about digital advertising is that you can target your ads to reach the right people. By targeting your ads based on key factors, like location, age, gender, interests and more, you can make sure your HVAC ads are being seen by the people who are most likely to need your HVAC services.
Budget for success
Multi-channel advertising is an important part of success for modern HVAC companies, but it can also be expensive. Before you start investing in any type of advertising, make sure you have a realistic budget that will allow you to reach your goals. Closely monitor your advertising performance and make necessary changes to maximize your investment.
Maximize your visibility across the most popular channels
By advertising on multiple channels, you can reach leads and customers where they're spending their time. But, it's important to remember that not all channels are created equal. Some channels will perform better for your HVAC company than others. So, make sure you're investing in the right channels for your HVAC business.
Build exact-match landing pages
When someone clicks on one of your HVAC ads, they should be directed to a landing page that matches the message in the ad exactly. This will help increase your conversion rate and ensure that leads are getting the information they need when they need it.
Bid on branded keywords
In addition to bidding on keywords related to your HVAC services, you should also bid on branded keywords. This will help ensure that your HVAC company's ads are being seen by people who are already familiar with and searching for your brand. These leads are highly valuable because they’re the most likely to convert.
Measure your results
The only way to know if your HVAC advertising campaign is successful is to measure your results. Keep track of your leads and customers, and monitor your website traffic and conversion rate. This will help you see what's working and what's not, so you can make necessary changes to improve your results.
Work with a dedicated Ad Specialist
Modern HVAC advertising can be complex and time-consuming, which is why it's important to work with a dedicated Ad Specialist who can help you get it right. They can help you create and manage your HVAC advertising campaign, so you can focus on running your business and serving your customers.
Multi-channel advertising FAQs for HVAC contractors
What is multi-channel advertising?
Multi-channel advertising is a type of advertising that uses multiple channels to reach the right leads. This can include paid search, display ads, social media ads and more. Multi-channel advertising is important for HVAC contractors because it allows them to reach leads where they're spending their time, and increase their visibility across the most popular channels.
What are the best advertising channels for HVAC contractors?
The best advertising channels for HVAC contractors will vary depending on the goals of the advertising campaign, the budget and the target audience. However, some of the most popular and effective channels for HVAC advertising include paid search, display ads, social media ads and digital TV ads.
How much should you budget for multi-channel advertising?
The amount you should budget for multi-channel advertising will depend on your goals, the channels you're using and the size of your target audience. However, it's important to remember that multi-channel advertising can be expensive, so make sure you have a realistic budget before you start your campaign.
How do you know if multi-channel advertising is working for your HVAC company?
The only way to know if multi-channel advertising is working for your HVAC company is to measure your results. Keep track of your leads and customers, and monitor your website traffic and conversion rate. This will help you see what's working and what's not, so you can make necessary changes to improve your results.