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Ad Credits
100% of your ad credit budget is used to power the paid ads programs within Marketing 360® to fuel your paid search advertising — and it's simpler than it looks.
What's included
In order to do paid advertising, you have to have funds allocated for paid placement on the channels you wish to run ads on (ex. Google, Facebook, Digital Billboards, etc). You bid against your competitors for ad placement and only pay when your ads are run.
For a successful ad campaign, high-quality image assets are extremely important. Our team will create image assets to improve campaign performance, all included in your Ad Credit budget. For additional Content Credits, you can also request custom image and video assets.
The key to any campaign is driving quality conversions. The more conversions generated from your budget, the higher the return on investment. That's why it's essential to invest in gaining and maintaining a higher conversion rate.
There are hundreds of different things within a campaign that should be consistently optimized in order to maximize your budget. Having your campaign managed by a certified expert saves you time and money — and generates the highest return on investment.
In order to maximize your results
Being highly visible across the digital ad channels your prospects spend most of their time is key to your success. If you're not investing in dominating those channels when prospects are looking, you're losing sales to your competitors. That's why it's key to have enough budget allocated for media buy in order to ensure high visibility.
Being highly visible is only part of the battle. To be successful, you also need a high clickability on your ads, meaning prospects are motivated to click your ad over your competitor's. This also helps generate more brand awareness and engagement, which results in more sales.
Finally, being highly visible and highly clickable does you zero good without a high convertibility on your campaign and website or landing page. A high conversion rate generates a lower cost-per-conversion, which lets you get more sales for less budget and truly maximize your return on investment.
Plus
With your Ad Credits, you get a license to use our trademarked and trusted ad copy, including “Top Rated Local®.” Incorporating this recognizable phrase into your ads and website can help build trust with your audience, leading to a boost in click-through rates and conversion rates — a better overall return on your investment. Your own Top Rated Local® (National or eCommerce) account profile is included as part of being a Marketing 360® advertiser, which lets you control your brand's reputation online and build ratings and reviews from verified local, national, or eCommerce customers. This validates your trusted ad copy and further increases your overall conversion rate. It also gives you a competitive advantage over non-Marketing 360® advertisers, since if they attempted to use the same ad copy without a license, their ads would be disapproved by Google. Learn more about our Top Rated Local® program.
And
Included with Ad Credits, you get a dedicated Marketing Success Manager (highly trained and experienced with digital ad management), a certified Ad Specialist team (to make sure everything is set up correctly, tracking correctly, and fully optimized), and a professional design team (responsible for the design of all your ads and landing pages). Today, with multi-channel advertising, it takes a dedicated and talented team to drive success — it's not something that can be skipped. Hiring an in-house team of equal caliber would cost at least $10K/mo in payroll alone. The beauty of Ad Credits is that the dedicated talent and team are included at no additional cost.
Ad credit allocation model
Ad Credits are priced at $1 per credit. 75% is invested directly in media buy; 25% funds the campaign optimization and management team working your account.
| Monthly Ad Credits ($1 per credit) | Media Buy (75%) | Optimization & Management (25%) | Est. Monthly Hours Invested |
|---|---|---|---|
| 100 | $75 | $25 | 0.5 |
| 250 | $187.50 | $62.50 | 1 |
| 500 | $375 | $125 | 2 |
| 750 | $562.50 | $187.50 | 4 |
| 1,000 | $750 | $250 | 5 |
| 1,500 | $1,125 | $375 | 7 |
| 2,000 | $1,500 | $500 | 9 |
| 2,500 | $1,875 | $625 | 12 |
| 5,000 | $3,750 | $1,250 | 20 |
| 7,500 | $5,625 | $1,875 | 30 |
| 10,000 | $7,500 | $2,500 | 40 |
Rates subject to change at any time in an effort to drive better results. Need more than 10,000/mo? Ask about our enterprise pricing.
Example
Google Ads rewards higher-quality ads and landing pages with a lower cost-per-click. Here's what that looks like starting from a $10.00 baseline CPC:
| Quality Score | Savings-Per-Click | Cost-Per-Click |
|---|---|---|
| 10 | 54% | $4.60 |
| 9 | 46% | $5.40 |
| 8 | 37% | $6.30 |
| 7 | 24% | $7.60 |
| 6 | 8% | $9.20 |
| 5 or less | No Discount | $10.00 |
Example
On 1,000 clicks at $1.00 each ($1,000 total spend), here's how conversion rate alone changes your cost-per-conversion:
| Conversion Rate | Conversions | Cost-Per-Conversion |
|---|---|---|
| 10% | 100 | $10.00 |
| 9% | 90 | $11.11 |
| 8% | 80 | $12.50 |
| 7% | 70 | $14.29 |
| 6% | 60 | $16.67 |
| 5% | 50 | $20.00 |
| 4% | 40 | $25.00 |
| 3% | 30 | $33.33 |
| 2% | 20 | $50.00 |
| 1% | 10 | $100.00 |
Why it matters
Maximizes the visibility, clickability, and convertibility of your campaign
Reduces cost-per-conversion over time
Increases conversion rate over time
Protects against wasted and fraudulent clicks
Saves you time and money compared to doing it yourself or hiring in-house
Marketing 360® platform identifies areas of improvement that a human could not
Media buy is allocated more to what's working and less to what's not over time
Enables A/B testing for continuous improvement of ads and strategies
Utilizes industry best practices and trends for more effective campaigns
Under the hood
Real results
Our Ad Credit system is built to make that happen. Here's what it's produced for real accounts:
Same monthly budget, same campaign — after four months, conversions went up from 88 to 99 and cost-per-conversion went down from $53.88 to just $39.25.
| Metric | Before | After |
|---|---|---|
| Avg. Position | 3 | 1.2 |
| CTR | 1.95% | 8.47% |
| Conversions | 339 | 1,236 |
| Cost Per Conversion | $101.38 | $67.61 |
| Conversion Rate | 2.00% | 11.78% |
| Metric | Before | After |
|---|---|---|
| CTR | 5.57% | 8.02% |
| Search Impr. Share | 13.98% | 22.19% |
| Conversion Rate | 11.64% | 17.20% |
| Impression Share | 49.23% | 83.98% |
| Conversions | 30 | 47 |
| Cost Per Conversion | $25.16 | $5.66 |
Create a free account and see your plans and pricing. No credit card required.
Reviews
“Amazing team and a great product — they took my business from brand new to multiple locations over the last 5 years. I'd recommend the team at Marketing 360 to anyone.”
“From the beginning it's felt like the team is on our side, not out for their own gain — genuinely refreshing. They made the website easy to understand every step of the way. Very glad I took this leap of faith.”
“Alex did an amazing job on the website and walked me through, step by step, how to update things myself. I love that the quote button alerts my email the moment a potential customer requests one.”
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